February 2006 Issue

By Whitney Quesenbery

Published: February 20, 2006

I lost my address book recently. It was one of those near-death computer experiences where you see your data pass before your eyes and start searching through the trash, then the Web, hoping to find the information you need right now. The experience made me think about blame—and trust. Read moreRead More>

By Robert Barlow-Busch

Published: February 20, 2006

The taxi jerked to the left suddenly, and my life flashed before my eyes—yet again. Narrowly missing a truck’s bumper, we careened past it at 60 mph and dashed into a small opening between two vans. In the back seat, Daniel and Jo from Apogee exhaled with relief as we burst into an empty stretch of highway for a few moments and could relax our grip on our seats. Before long, however, our taxi driver plunged back into the fray, driving at breakneck speed away from the Pudong airport toward downtown Shanghai. Read moreRead More>

By Luke Wroblewski

Published: February 6, 2006

Mockup… The term itself brings to mind the duality inherent in this omnipresent design artifact. It’s both a direct representation of a product experience and a shallow portrayal of an interactive system at the same time. Perhaps the term originated with engineers or product managers intent on pointing out that the mockup was just that: a superficial representation that could never compare to the real product they had to build. Read moreRead More>

By Dirk Knemeyer

Published: February 6, 2006

Design professionals often decry the lack of importance and investment their companies place on design. After all, most software projects revolve around a product’s engineering, to the ongoing detriment of its design—not to mention the chagrin of so many designers, who wriggle uncomfortably toward the bottom of the food chain. But there is a good reason for this: products can be very profitable without investing a single penny in interface design—at least, beyond the user interfaces the engineers build. Indeed, at least in the early stages of a market or company, resources dedicated to intentional interface design are often a bonus rather than being viewed as a necessity. Sound crazy? Consider the natural and normal evolution of a software product. Read moreRead More>