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Robert Reimann

Associate Creative Director at frog design, Seattle WA USA

Robert has spent the past 18 years pushing the boundaries of digital products as a designer, writer, and consultant. He has led dozens of interaction design projects in domains including e-commerce, Web portals, desktop productivity software, authoring environments, medical and scientific instrumentation, wireless and handheld devices, kiosks, and consumer electronics for startups and Fortune 500 companies alike. Joining Cooper in 1996, Robert played a key role in the development and refinement of their goal-directed design methods, including personas and scenario-based design. He has lectured on these methods at major universities and to international industry audiences. Robert is President and on the Board of Directors of the Interaction Design Association (IxDA), a past member of the advisory board of the UC Berkeley Institute of Design (BiD), and co-author, with Alan Cooper, of About Face 2.0: The Essentials of Interaction Design.