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Robert Reimann

Lead Interaction Designer at Sonos Inc., Cambridge MA USA

Robert has spent the past 20 years pushing the boundaries of digital products as a designer, writer, and consultant and has led dozens of Web, desktop, and device-based interaction design projects, for startups and Fortune 500 companies alike. Robert was a Founding Director of the Interaction Design Association (IxDA) and became its first President in 2006. He has also held advisory board positions for AIGA Experience Design, the Information Architecture Institute, and UC Berkeley's Institute of Design (BiD) and is currently a board member of Design Museum Boston. With Alan Cooper, Robert is co-author of two bestselling editions of About Face: The Essentials of Interaction Design. Robert’s past positions include Associate Creative Director at frog design, Manager of User Experience at Bose Corporation, and Director of Design R&D at Cooper, where he played a key role in the development and refinement of their goal-directed design methods, including personas and scenario-based design. He has lectured on interaction design and UX methods and principles at major universities and to international industry audiences.