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Robert Barlow-Busch

Director of Product Design at Primal Fusion, Kitchener Canada

At Quarry, Robert led projects for clients who want to distinguish themselves through products that are well designed, usable, and deliver an outstanding customer experience. As Practice Director of Interaction Design, he also worked with teammates to develop Quarry’s design methods. For instance, Robert introduced the use of personas to Quarry and has since then employed personas for projects in a variety of industries. He has also helped develop methods for better aligning usability with the goals and practices of marketing and branding. Some of this expertise is captured in Robert’s invited chapter about “Marketing Versus Design Personas,” in The Persona Lifecycle, a book Morgan Kaufmann will publish in 2006. With over 14 years of experience designing software and Web applications, Robert has worked throughout North America and Europe, at companies with familiar names such as Sony and FedEx.