Laura has been active in Web site design since 1998—first as a Web designer, then as a content designer and editor. In 2001, Laura joined the new Information Architecture team at DNM—now Fullsix. Since then, she has been active in information architecture, user-centered design, and usability testing. Currently, Laura is working as a product manager at Matrix, a company in the Telecom Italia Group—the most important telco player in Italy. In her role at Matrix, she is responsible for UX design and information architecture and is the editor of www.alice.it, one of the best-known Web portals in Italy. Laura is co-founder of www.informationarchitecture.it, the first Italian Web site focusing on information architecture and user-centered design. She is also co-author of the book Information Architecture, the only book in Italian on this topic. For the last five years, Laura has been promoting information architecture and user-centered design through articles, courses, and panels at seminars and conferences, including the Italian IA Summit.