During the past 13 years, Joi has worked in a variety of roles within the telecommunications industry, ranging from requirements gathering to software development/validation to user interface design—voice, telephony, and Web—to user-centered process development and institutionalization. Currently, as the Design Ambassador for the Motorola Consumer Experience Design (CXD) team, Joi is responsible for driving strategic initiatives internally and externally around design education, design culture, talent growth and development, and industry contribution. And, in her spare time, Joi is quite active in the UX design community—often organizing or presenting at local and international industry events and conferences. Joi firmly believes that, in order for the UX community to make a real difference in the world, industry and academia must work together to develop design leadership. In her current role and through her industry participation, she seeks to spread this message.