David Kozatch
David Kozatch brings over 20 years experience in marketing research and customer user experience to his work as an interviewer and strategic consultant. As principal of DIG, which he founded in 1989, he has conducted literally thousands of focus groups and in-depth interviews in the areas of financial/business services, software, hardware, Web/interactive services, and telecommunications. Since 1996, David has been a leading thinker in helping companies gain a deeper understanding of the ways people use the Web and mobile communications. His company’s user experience research was integral to successful launches on the Web for Google, HBO, Verizon, and Absolut Vodka. And, more recently, his work for clients like Register.com, FedEx, and Cablevision has helped these companies build better brands online.
David’s Article on UXmatters
New on UXmatters
- Misinformation and Disinformation Online: What Design Can Do to Remedy This Problem
- The Psychology Behind Successful User Onboarding: Leveraging Cognitive Biases
- 3 Crucial Steps in Designing Conversational AI
- Inclusive Digital Experiences: Redesign Strategies for Addressing Diverse Abilities and Accessibility Challenges, Part 1
- User Experience in the Era of AI: Enhancing Human-Machine Interactions