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Traci Lepore

Senior User Experience Designer at Bridgeline Digital,
Boston, Massachusetts, USA

Traci LeporeAt Avid, Traci is responsible for helping to define the customer experience for the Web. While working as a consultant at InContext Enterprises, she worked on both enterprise and consumer projects across a variety of industries and domains. With over ten years of experience as an interaction designer, with a focus on user-centered design methods, Traci has experienced a broad range of work practices. Through her UXmatters column, Dramatic Impact, Traci hopes to infuse aspects of theatrical theory and practice into her design practice and bring a more empathetic and user-centered focus to her work. Traci holds an M.A. in Theater Education from Emerson and a B.S. in Communications Media from Fitchburg State College. She is a member of the Boston chapters of UPA and IxDA.

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Traci Lepore’s Articles on UXmatters

Dramatic Impact, Traci Lepore’s Column on UXmatters

Habit: The Magic Rabbit in the Hat?

October 2012

The CSS of Storytelling: The Curtain Rises

July 2012

More Lessons in the Art of Empathetic Design and Spontaneity from Degas

February 2012

Implementing the CSS of Design Storytelling: Real-World Theatrics Meets Internet Theater

November 2011

The CSS of Design Storytelling: Context, Spine, and Structure

July 2011

Why Great Designers Steal—and Are Proud of It

April 2011

The Holy Grail of Innovation: It Takes an Ensemble to Achieve Inspired Creativity

November 2010

Personas: Explorations in Developing a Deep and Dimensioned Character

August 2010

Sketches and Wireframes and Prototypes! Oh My! Creating Your Own Magical Wizard Experience

May 2010

Laban Movement Analysis for User Experience Design

February 2010

I Have an Idea! Forums for Design Conversations and Negotiations

November 2009

What’s My Persona? Developing a Deep and Dimensioned Character

September 2009

Putting Together a Production: A Rehearsal Strategy for Design

June 2009

Stage Directions Meet Functional Specifications: They Have a Lot in Common

March 2009

The UX Designer’s Place in the Ensemble: Directing the Vision

December 2008

What Place Does Theater Have in the Creative Process of Design?

September 2008

Ask UXmatters—Traci’s Answers

Conducting Effective Design Critiques

November 2012

Evangelizing UX Across an Entire Organization

March 2009