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Traci Lepore

Senior User Experience Designer at Bridgeline Digital
Boston, Massachusetts, USA

Traci Lepore At Avid, Traci is responsible for helping to define the customer experience for the Web. While working as a consultant at InContext Enterprises, she worked on both enterprise and consumer projects across a variety of industries and domains. With over ten years of experience as an interaction designer, with a focus on user-centered design methods, Traci has experienced a broad range of work practices. Through her UXmatters column, Dramatic Impact, Traci hopes to infuse aspects of theatrical theory and practice into her design practice and bring a more empathetic and user-centered focus to her work. Traci holds an M.A. in Theater Education from Emerson and a B.S. in Communications Media from Fitchburg State College. She is a member of the Boston chapters of UPA and IxDA.

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Traci’s Column on UXmatters

Dramatic Impact

Theater and the creative process of design

A column by Traci Lepore
The Power of Inclusion: Why Having Your People Matters
June 2016
Why Design Isn’t Just Lipstick on a Pig
December 2015
Why the Work Doesn’t Stop When the Lights Go Down
July 2015
From Page to Stage to Screen: Designing an Omni-Channel Experience
March 2015
The Making of a UX Designer
November 2014
The Power of Attitude and Tone: Why “Yes, and” Matters
July 2014
Moving Beyond the Design
March 2014
The Magic of Innovation
November 2013
Why Agile Is So Hard
August 2013
The Value of Shared Language in Successful Facilitation and Critique
April 2013
Habit: The Magic Rabbit in the Hat?
October 2012
The CSS of Storytelling: The Curtain Rises
July 2012
More Lessons in the Art of Empathetic Design and Spontaneity from Degas
February 2012
Implementing the CSS of Design Storytelling: Real-World Theatrics Meets Internet Theater
November 2011
The CSS of Design Storytelling: Context, Spine, and Structure
July 2011
Why Great Designers Steal—and Are Proud of It
April 2011
The Holy Grail of Innovation: It Takes an Ensemble to Achieve Inspired Creativity
November 2010
Personas: Explorations in Developing a Deep and Dimensioned Character
August 2010
Sketches and Wireframes and Prototypes! Oh My! Creating Your Own Magical Wizard Experience
May 2010
Laban Movement Analysis for User Experience Design
February 2010
I Have an Idea! Forums for Design Conversations and Negotiations
November 2009
What’s My Persona? Developing a Deep and Dimensioned Character
September 2009
Putting Together a Production: A Rehearsal Strategy for Design
June 2009
Stage Directions Meet Functional Specifications: They Have a Lot in Common
March 2009
The UX Designer’s Place in the Ensemble: Directing the Vision
December 2008
What Place Does Theater Have in the Creative Process of Design?
September 2008

Traci’s Contributions to Ask UXmatters

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