Jessica is one of those rare folks who have a passion for forms. She realized the extent of this passion after spending 10 years as a statistician, survey methodologist, and market researcher. Since then, she has added interaction design and user experience to her skill set. In 2007, Jessica established her own business, Formulate Information Design, which focuses solely on form design—for both paper and digital forms. Through Formulate, she provides form design, research, and training services to government agencies, not-for-profit organizations, and large and small companies, both in Australia and the United States. Jessica regularly writes articles about good form design on her Web site.