Serena manages a large team of UX designers at ProQuest. She has helped to define agile development processes that keep user-centered design at the forefront. With over 12 years of experience as an information architect and UX designer, Serena has helped design Web sites and Web applications for high-profile companies in many industries. To inform this work, she has conducted many types of user research, including interviews, surveys, usability tests, and contextual inquiries. She holds a PhD from Miami University in Rhetoric and Composition, with a specialization in Professional/Technical Communication and audience analysis.