James earned a BSc in Psychology and an MSc in Cognitive Neuropsychology, then started working as a UX professional fresh out of university in Nomensa’s graduate scheme. His knowledge of psychology is the pillar on which he’s based his work as a UX consultant. Applying key principles and using his understanding of cognitive processes and social persuasion helps him to drive toward infallible user experiences. James regularly writes articles that teach readers the value of psychology in user experience. His articles have received praise from Smashing Magazine and other online UX magazines.