Qualitative Director at Tqual, London UK
Steve has 15 years of qualitative research experience with research agencies, including Harris Interactive, RDSi, and Tpoll. As a qualitative researcher, he has worked on some of the world’s largest Web sites, including Disney, PepsiCo, and Nespresso. He has completed many hundreds of interviews with adults and children to improve the usefulness and usability of these Web sites. Steve is a frequent speaker at Market Research Society (MRS) conferences in the UK and tutors candidates for the MRS Advanced Certificate in Market Research. He is a member of the Association of Qualitative Research (ARQ), MRS, and the Advertising Planning Group (APG).