Amanda is an experienced user experience research and strategy consultant. For the last decade, she has focused on finding innovative ways to understand users and embedding that knowledge in the design process and business strategy. Working for companies large and small, she has led teams that provided research, design, and UX strategy services. Now, she is running her own consulting practice. Amanda frequently writes and speaks about her work experience and loves helping others craft their UX career. She has a human-factors background and an engineering degree from Tufts University.