General tinkerer, Web tailor, user-centred design soldier, and tall-ship sailor, Luke is one half of the founding partnership behind UX Mastery. He learned his collaborative, visual thinking, and storytelling skills while studying filmmaking at the Victorian College of the Arts. Luke has worked in the Web industry since his first startup in 1999 and came across user-centered design while himself participating in a usability testing session for Sensis. He has since championed UX design, both on small guerilla projects and at large companies like Penguin Books Australia. Luke consults through his agency Experia Digital. He enjoys sailing tall ships, writing retro detective fiction, and creating lists—lots of lists. Throughout each day, Luke listens, sketches, tells stories, and explains to people the why of the design that happens behind the visuals. He lives in a tumbledown farmhouse in Melbourne with his wife and has two chooks.