Anindya is a seasoned UX strategist, designer, and digital media design professional with more than 16 years of experience working on various new media deliverables. Currently, UX Architect at Virtusa, an IT consulting firm in Hyderabad, India, he is responsible for their entire UX practice and helps his organization align their product roadmap with customer needs, making them future ready. As a consultant, Anindya focuses mainly on experience design—particularly understanding complex systems, processes, and relationships between people and business software. He advises his clients on how to improve products and optimize customer touchpoints. The companies for whom he has worked include the Big 4 business consulting firms, Swiss Bank, government organizations, and startups. Anindya has a Bachelor’s in English Literature from Utkal University.