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Shefik Bey

Managing Director of U1 Group
South Melbourne, Victoria, Australia

Shefik Bey Shefik is the leader and cofounder of U1. Previously Global Vice President of the online market research company RedSheriff, Shefik broke away to bring his niche passion for usability to the Australian marketplace. One of the country’s true UX pioneers, he is constantly seeking out knowledge and is an expert in all things business management and project development.

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