In 2012, Kuldeep co-founded UXArmy to provide UX consulting services and remote usability-testing tools to large and medium-size companies such as Motorola, Amway, propertyguru.com, and Nippon Paints, in Singapore and Malaysia. With nearly a decade of UX design and research experience, Kuldeep spent over eight years at Philips, working on consumer products. His roles at Philips included UX Architect, User Research, and Global UX Technology Manager. Kuldeep is a listener, problem solver, and motivator, and continually learns from new experiences. To benefit the UX community in Singapore, Kuldeep formed the User Experience Southeast Asia (UXSEA) Society there and is currently its President.