Nathan Shedroff

A seasoned, professional strategist and serial entrepreneur, Nathan speaks and teaches internationally. His many books include Experience Design 1.1, Making Meaning, Design Is the Problem, Design Strategy in Action, and Make It So. He is also a co-author of the Two Waves book Blind Spot: Illuminating the Hidden Value of Business. Nathan is the chair of the groundbreaking MBA program in Design Strategy at California College of the Arts, in San Francisco. This program prepares next-generation innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful; and unites systems thinking, design and integrative thinking, business models, sustainability, and generative leadership into a holistic strategic framework. After working with Richard Saul Wurman at The Understanding Business, he co-founded vivid studios, a pioneering interactive-media company that focused on Web services and information architecture. Nathan holds an MBA in sustainable management from Presidio Graduate School and a Bachelor’s degree in industrial design from Art Center College of Design. He is on the board of directors for Teague and the AIGA.