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Brand Strategy

Amit Pande

Director, User Experience and Front-End Design at HP R&D, Bangalore Karnataka India

At HP R&D in Bangalore, Amit leads a multidisciplinary User Experience and Front-End Design Studio. He has over 10 years of experience, including leadership roles in experience design, product innovation, and marketing at HP, Yahoo!, Oracle, PeopleSoft, and Spire, a Talent Intelligence startup. Amit has been instrumental in organizing various innovation and UX events in India, including the NASSCOM Product Conclave 2011, several World Usability Days, and Doors of Perception. He holds an MS in Engineering with a focus on HCI and Decision Support from the University of Minnesota, Twin Cities. MoreMore

Anirban Basu Mallik

Senior Consultant at Capgemini, Pune India

At Capgemini, Anirban is specializing in user interface design and information visualization for banking and financial services clients. Previously, as Senior Graphic Visualizer and User Experience Designer at Content and Design Services, Cognizant Technology Solutions, Anirban worked on projects spanning UX strategy, visual design, branding, creative writing, graphic design, user research, information architecture, interaction design, and design documentation. Prior to joining Cognizant, Anirban was Creative Head of Corporate Communications, at the Centre for Development of Advanced Computing (C-DAC). Anirban holds a Bachelor’s degree in Architecture and is a Human Factors International Certified Usability Analyst (CUA). He is also a member of IxDA and HCI India. MoreMore

Bob Goodman

Product Designer at Microsoft
Principal at BobGoodman.Net, Inc., Boston MA USA

Bob Goodman is a Boston-based UX professional whose consulting business offers a unique integrated model of consulting and creative services, including interaction design, information architecture, usability consulting, copywriting, brand building, and business strategy. Before launching his own business, Bob served as creative director at several leading interactive agencies in New England. As a usability consultant, Bob has run hundreds of usability labs. From these intense and sustained interactions with real-world users, he has extracted a unique set of principles and practices surrounding the user experience. At the core is his understanding of the ways in which a successful user experience flows from and undergirds smart business strategy and lasting brand value. Bob is a member of the UPA, IAI, and SIGCHI, and serves as Boston’s Local Ambassador for UXnet. He is a frequent awards show judge and speaker on UX, design, usability, and IA. MoreMore

Chandler Turner

President of Accurate Business Communications, Portsmouth VA USA

Chandler’s personal passion is deeply understanding how communications drive people to action. He applies this knowledge to marketing communications of many types, including Web site content and marketing collateral. The focus of Chandler’s one-person company, Accurate Business Communications, is supporting other businesses in their sales and marketing efforts by creating communications that enable his clients to meet their business goals. In 1977, when Chandler was starting out as a Sales Representative with Scott Paper Company, their national sales trainers had begun to learn about and adapt Neuro-Linguistic Programming (NLP) to consumer products sales. His journey has taken him from a basic understanding of the Pygmalion Effect to learning about advanced discovery techniques, cognitive psychology, the function of short-term memory, and rationalization of thought and perception. In his work, Chandler calls on 35 years of experience in field sales and training for such organizations as Scott Paper Company, Wells Fargo Home Mortgage, Northwestern Mutual, and several regional consulting firms. He speaks often and presents seminars on the subject of strategic Web site content. MoreMore

Chris Anthony

UX Manager and Creative Director at Citrix Software, Miami/Fort Lauderdale FL USA

Since joining Citrix, Chris has pioneered a Creative UX department, as lead Creative, and helped transform the multitude of products from a half billion to a multi-billion dollar annual revenue. He works with more than 75 development teams, educating them in best practices and building standards. To help speed global visual recognition of very technical concepts, Chris created an iconic language. He is currently writing a book about iconic languages to share with the UX community. The breadth of his experience includes design agencies, magazine and document design, technical illustrations for the Navy Nuclear DOD, CMS and dynamic Web systems, print press, and software architecture. Some of Chris’s most visible projects include NBA.com, Xerox.com, GMC and Pontiac.com, LLbean.com, Bausch&Lomb.com, and the first Amazon.com site, while at Digitas, in Boston/NYC. Chris has won more than 40 industry design awards, including multiple Gold and Silver Webbys. MoreMore

David Kozatch

Principal at DIG, New York NY USA

David Kozatch brings over 20 years experience in marketing research and customer user experience to his work as an interviewer and strategic consultant. As principal of DIG, which he founded in 1989, he has conducted literally thousands of focus groups and in-depth interviews in the areas of financial/business services, software, hardware, Web/interactive services, and telecommunications. Since 1996, David has been a leading thinker in helping companies gain a deeper understanding of the ways people use the Web and mobile communications. His company’s user experience research was integral to successful launches on the Web for Google, HBO, Verizon, and Absolut Vodka. And, more recently, his work for clients like Register.com, FedEx, and Cablevision has helped these companies build better brands online. MoreMore

Dirk Knemeyer

Founder and CEO of Involution Studios LLC, Boston MA USA

Since 2004, Dirk has led Involution Studios, a software design consultancy whose clients include Apple, Microsoft, Oracle, McAfee, and Yahoo! Dirk’s leadership contributions to the business and design community are prolific. He has authored more than 100 articles, delivered more than 50 speeches and presentation around the world, and participated on 10 Boards of Directors for corporations and non-profit organizations, including the International Institute for Information Design (IIID), American Institute of Graphic Arts (AIGA) Center for Brand Experience, and User Experience Network (UXnet). Prior to founding Involution, Dirk was Chief Design Officer at Thread Inc. His diverse professional background also includes time as a management consultant, specializing in change management; an advertising executive, leading brand strategy and marketing for international corporations; and a design director. His work has won myriad awards for creative excellence, crossing various media, including the Web, television, print, and multimedia. Dirk earned a Master of Arts from the prestigious Popular Culture program at Bowling Green. MoreMore

Eric Reiss

Chairman and CEO, The FatDUX Group, Copenhagen Denmark

Eric’s company, the Copenhagen-based FatDUX Group ApS, designs online and offline interactive experiences and has offices and associates in over a dozen countries worldwide. The author of Practical Information Architecture, Web Dogma '06, and Usable Usability, Eric has also contributed to several other books and publications, including Designing Web Navigation and Pervasive Information Architecture, and has added his commentary to the online Encyclopedia of Human-Computer Interaction. Eric was President of the Information Architecture Institute for two terms and is the current Chair of the European Information Architecture Summit. He is active on the information architecture, usability, user experience, and service design scenes. MoreMore

Igor Geyfman

Strategy Principal at tekzenit, Dallas Texas USA

Igor’s unique insights help organizations to create meaningful synergies between design thinking and business strategy. Since 1998, he has been intimately involved in every facet of Web application development, with clients ranging from early-stage startups to Fortune-100 companies. Igor takes every opportunity to evangelize having a customer focus at all levels in the organizations with whom he works. He is now in the process of building a burgeoning UX consulting practice and focusing on coaching the next generation of UX professionals. MoreMore

Janet M. Six

Principal at Lone Star Interaction Design,
Dallas/Fort Worth TX USA

As Principal of Lone Star Interaction Design in Dallas, Texas, Dr. Janet M. Six helps companies design easier-to-use products within their financial, time, and technical constraints. For her research in information visualization, Janet was awarded the University of Texas at Dallas Jonsson School of Engineering Computer Science Dissertation of the Year Award. She was also awarded the prestigious IEEE Dallas Section 2003 Outstanding Young Engineer Award. Her work has appeared in the Journal of Graph Algorithms and Applications and the Kluwer International Series in Engineering and Computer Science. The proceedings of conferences on Graph Drawing, Information Visualization, and Algorithm Engineering and Experiments have also included the results of her research. Janet is the Managing Editor of UXmatters. MoreMore

Jessyca Frederick

Director of Product Management at ThisNext, Los Angeles CA USA

Formerly Senior User Experience Designer at comparison-shopping giant Shopzilla, Jessyca was also Principal of the all-things-Web consulting firm, Monarch Productions, which she founded in 2001. Always looking for new ways to stay involved in the UX community, Jessyca is a member of UPA, CHI, and STC and is the UXnet Local Ambassador for Los Angeles. She has recently published articles with STC. Jessyca has a Bachelor’s degree in Fine Arts from the University of California at San Diego and also completed a minor course of study in Mathematics. MoreMore

Joel Grossman

VP of Technology at Leapfrog Online, Chicago IL USA

Joel Grossman was formerly the Managing Principal of Pivotal Click, a user experience research, design, and innovation firm that focuses on helping clients identify the moments of truth for their digital products and services. Prior to forming Pivotal Click, Joel built the Interactive Branding practice for LAGA, a nationally recognized brand design agency. He has held senior UX management positions with Playboy Enterprises and Encyclopedia Britannica. He also led product development for Edventions, a start-up that Edison Schools since acquired. Joel began his career as an independent technology consultant, working on application development and networking projects in the US and Japan. Joel has a master’s degree in political economy from the University of Minnesota and serves as Chicago’s Local Ambassador for UXnet. MoreMore

Jonathan Follett

Founding Partner and Creative Director at Hot Knife Design

Principal at Involution Studios, Boston MA USA

At Hot Knife, Jon designs Web sites and applications for a variety of private- and public-sector clients, approaching each project with a strong focus on the use of language and clear communication of the client’s message. He has a passion for typography, its history, and its proper use in design. While Jon’s first design job was for Saul Bellow’s literary magazine, “News from the Republic of Letters,” he has also worked for various Web and multimedia firms in Boston. He was, most recently, lead designer for the Massachusetts Pension Plans Regulatory Agency. Jon co-authored two humorous non-fiction books, “Gray Highway: An American UFO Journey” and “Suburbageddon.” In another life, he plays jazz piano. Jon is a member of the American Institute of Graphic Arts (AIGA), the Interaction Design Association (IxDA), and the Usability Professionals Association (UPA), Boston Chapter. MoreMore

Katharina Glück

Copywriter at Ventuz Technology, Munich Germany

Katharina has always been a SciFi-geek and technology buff. Her dream was to walk the Star Trek Holodeck or use the hovering multitouch user interfaces of Iron Man, wanting them to be more than just CGI effects. After an attempt to go into the film industry, she discovered that there were already a few companies out there doing what, until then, had seemed impossible: integrating existing technologies to create elegant, interactive user interfaces and presentations that are as compelling as in any SciFi movie. She joined Marketing at Ventuz Technology, a developer of real-time graphics software solutions for presentations and events. At Ventuz, she has been involved in projects ranging from large interactive video walls, immersive domes, holographic projections, and sophisticated corporate presentations to projection mapping on buildings. She currently works as a freelance copywriter and editor and remains very engaged with Ventuz Technology. MoreMore

Luca Mascaro

Owner and Lead User Experience Architect at SketchIn, Ticino Switzerland

Luca has more than 10 years of experience in information design, user interface design, interaction design, and accessibility for Web sites and Web applications. He is founder of SketchIn—a user experience design and strategy consultancy located in Lugano, Switzerland—and co-founder and UX manager at Phiware Engineering—a Swiss firm specializing in enterprise applications. Luca’s work focuses on agile UX design, applying user-centered design principles to projects for clients such as Generali Assurance, Swiss-Italian Television, the Swiss Post, and Italy’s Innovation Department. Luca is president of IOSHI (International Organization for Standards in Human/Computer Interfaces)—an association that promotes standards in Human/Computer interfaces—is a member of many international organizations—such as IWA/HWG (International Webmasters Association/HTML Writers Guild) and UPA (Usability Professionals’ Association)—and participates in the W3C HTML, Web Content Accessibility, and Web Application working groups as well as that for ISO software ergonomics. MoreMore

Martin Stellar

Owner of Single Malt Copy, Salobrea Granada Spain

Martin is a copywriter and marketing consultant with a knack for getting into people’s minds. This may or may not relate to the fact that he spent 12 years in a monastery where, ironically, he mastered selling and writing. These days, Martin runs a small copywriting agency that helps people get more sales. You might enjoy his daily newsletter on sales, psychology, and persuasion, which tends to be well received. MoreMore

Maura Schreier-Fleming

President at Best@Selling, Dallas/Fort Worth TX USA

As President of Best@Selling, a sales training and consulting organization in Dallas, Texas, Maura Schreier-Fleming works with business and sales professionals on real-world skills and strategies, so they can sell more and be more successful in business. Her clients include MBNA, Fannie Mae, and Fujitsu. She is the author of the book Real-World Selling for Out-of-this-World Results and writes the column Selling Strategies for the Insurance Record. MoreMore

Michael Griffith

Creative Director at Bottle Rocket, Dallas TX USA

At Bottle Rocket, Michael builds digital brand experiences for mobile devices, balancing user-centered and marketing-centered design approaches. He’s been designing digital media for 21 years, and his strong understanding of information architecture, usability, accessibility, and compliance sets him apart from most creative directors. His mantra is simple: Work with cool people and build cool stuff. Michael’s broad experience includes designing mobile apps, iPad apps, Web sites, microsites, social media, digital media, email, computer-based training, marketing CDs, kiosks, and trade show media. His diverse industry experience spans consumer package goods, entertainment, travel and leisure, telecommunications, finance, over-the-counter pharmaceuticals, and B2B. Michael has taught the design and development of new media at the college level and speaks at professional organizations and conferences. MoreMore

Niranjan Jahagirdar

Technical Editor at VMware, Bangalore India

At VMware, Niranjan ensures the content that writers from various geographies create conforms to VMware standards. In addition to mentoring writers, he works with them to provide feedback on user interfaces to various product development teams. Niranjan also runs a network for graphic designers and Web designers called Papertree Studios. MoreMore

Paul McAleer

UX Strategist at Centralis, Evanston IL USA

Paul is a UX strategist and designer whose career reaches back to 2000, building on nearly 20 years of design, blogging, photography, and writing. At Centralis, Paul works with clients to create user experiences around business and product goals, within the context of research and design. Prior to joining Centralis, Paul was responsible for the end-to-end user experience at Gogo, the in-flight Internet and streaming entertainment company. Earlier, during his tenure at ThoughtWorks, Paul led internal experience design workshops and provided key design work to Fortune 500 and Fortune 1000 companies. His portfolio of projects includes Orbitz Worldwide, Stanford Hospital and Clinics, NorthShore University HealthSystem, iCrossing, and Daxko. MoreMore

Robert Barlow-Busch

Director of Product Design at Primal Fusion, Kitchener Canada

At Quarry, Robert led projects for clients who want to distinguish themselves through products that are well designed, usable, and deliver an outstanding customer experience. As Practice Director of Interaction Design, he also worked with teammates to develop Quarry’s design methods. For instance, Robert introduced the use of personas to Quarry and has since then employed personas for projects in a variety of industries. He has also helped develop methods for better aligning usability with the goals and practices of marketing and branding. Some of this expertise is captured in Robert’s invited chapter about “Marketing Versus Design Personas,” in The Persona Lifecycle, a book Morgan Kaufmann will publish in 2006. With over 14 years of experience designing software and Web applications, Robert has worked throughout North America and Europe, at companies with familiar names such as Sony and FedEx. MoreMore

Serban Enache

CEO and Co-owner of Dreamstime.com—Nashville TN USA and Bucharest Romania

With over 15 years of experience in design and new media, Serban has proven to be a skilled executive, successfully blending creative and executive abilities. He co-founded Archiweb in 1998, an award-winning leader among Web design companies in southeastern Europe, and envisioned his later stock agency in early 2000. As the Creative Director of Archiweb, he helped a multitude of companies to establish or improve their online presence—among them Xerox, Unilever, and Despec. Serban handles business development strategy for Dreamstime,and is deeply involved in the everyday operations of its Web site community. He is a skilled visionary who believes in disrupting business norms to explore new options. He lives in Bucharest, Romania, with his wife and two daughters. MoreMore

Tim Loo

Strategy Director at Foolproof, London UK

Tim is a Partner at Foolproof, one of Europe’s largest experience design companies. He leads Foolproof’s Strategy & Planning practice, developing and deploying the company’s experience strategy framework, methods, and expertise across a range of global clients. As a UX strategist, he works with global brands such as Sony, Shell, HSBC, and Santander to map and understand their existing customer ecosystems and build their UX vision, roadmap, and KPIs to transform their businesses around the new breed of digitally connected customers. He has a degree in Information Technology from the University of Technology, Sydney. Tim is Vice President of the UK UPA. MoreMore

Tricia Clement

Founder at jUXtworks Inc., San Francisco Bay Area CA USA

Tricia specializes in translating consumer needs and cultural differences into delightful online experiences. Capturing data through various qualitative and quantitative research methods and combining it with advanced behavioral modeling techniques, she creates a holistic visualization of a consumer’s mental model, cognitive process, and behavioral patterns. Her insights and visualizations help companies align their corporate priorities, develop their product strategies, and align their organizational structures with those of their customers. Prior to entering industry, Tricia was a National Research Service Award (NRSA) Neuroscience Postdoctoral fellow at Stanford University, examining social regulation of the brain. She has extensively studied and written about the commonalities and differences in learning and memory strategies between humans and other animals, focusing on social learning, concept learning, memory strategies, and symbolic representation. For her work in the area of cognition, she has received awards and competitive grants from the National Science Foundation (NSF), National Institute of Mental Health (NIMH), and Howard Hughes. Tricia has published over 30 journal articles and book chapters. American Scientist and The Economist covered her innovative research demonstrating work ethic in pigeons, which challenged human-centered theories explaining the phenomenon. Her latest page turner, “Steering Clear of Trouble: Fish Can Infer Social Rank by Observation Alone,” garnered the cover of Nature. MoreMore