Brand Strategy
Anirban Basu Mallik
At Capgemini, Anirban is specializing in user interface design and information visualization for banking and financial services clients. Previously, as Senior Graphic Visualizer and User Experience Designer at Content and Design Services, Cognizant Technology Solutions, Anirban worked on projects spanning UX strategy, visual design, branding, creative writing, graphic design, user research, information architecture, interaction design, and design documentation. Prior to joining Cognizant, Anirban was Creative Head of Corporate Communications, at the Centre for Development of Advanced Computing (C-DAC). Anirban holds a Bachelor’s degree in Architecture and is a Human Factors International Certified Usability Analyst (CUA). He is also a member of IxDA and HCI India.
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Specialties: Brand Strategy | Information Architecture | Information Design | Interaction Design | UX Strategy | Visual Design
Bob Goodman
Product Designer at Microsoft
Principal at BobGoodman.Net, Inc.,
Boston MA USA
Bob Goodman is a Boston-based UX professional whose consulting business offers a unique integrated model of consulting and creative services, including interaction design, information architecture, usability consulting, copywriting, brand building, and business strategy. Before launching his own business, Bob served as creative director at several leading interactive agencies in New England. As a usability consultant, Bob has run hundreds of usability labs. From these intense and sustained interactions with real-world users, he has extracted a unique set of principles and practices surrounding the user experience. At the core is his understanding of the ways in which a successful user experience flows from and undergirds smart business strategy and lasting brand value. Bob is a member of the UPA, IAI, and SIGCHI, and serves as Boston’s Local Ambassador for UXnet. He is a frequent awards show judge and speaker on UX, design, usability, and IA.
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Specialties: Brand Strategy | Consulting | Information Architecture | UX Design | Usability
David Kozatch
Principal at DIG, New York NY USA
David Kozatch brings over 20 years experience in marketing research and customer user experience to his work as an interviewer and strategic consultant. As principal of DIG, which he founded in 1989, he has conducted literally thousands of focus groups and in-depth interviews in the areas of financial/business services, software, hardware, Web/interactive services, and telecommunications. Since 1996, David has been a leading thinker in helping companies gain a deeper understanding of the ways people use the Web and mobile communications. His company’s user experience research was integral to successful launches on the Web for Google, HBO, Verizon, and Absolut Vodka. And, more recently, his work for clients like Register.com, FedEx, and Cablevision has helped these companies build better brands online.
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Specialties: Brand Strategy | Consulting | UX Strategy | Usability | User Research
Dirk Knemeyer
CEO at Involution Studios LLC, Boston MA and Silicon Valley CA USA
Dirk is a catalyst for developing new ideas and inspiring
people and groups to create meaningful change. His contributions
to the business and design communities are myriad.
He has participated on seven different Boards of Directors
for companies, industry organizations, and design publications.
He has been a keynote speaker and given presentations all
around the world and has published over 100 articles on business and design topics. At Involution Studios, a digital product design firm in Silicon Valley,
Dirk is responsible for the business success of the company. His
diverse professional background includes time as a management
consultant, advertising executive, and design director.
Dirk is currently a member of the Board of Directors of
the International Institute for Information Design (IIID),
the Board of Directors of the American Institute of Graphic
Arts (AIGA) Center for Brand Experience, and the Executive
Council of the User Experience Network (UXnet).
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Specialties: Brand Strategy | Consulting | Information Design | UX Strategy
Janet M. Six
Principal at Lone Star Interaction Design, Dallas/Fort Worth TX USA
As Principal of Lone Star Interaction Design in Dallas, Texas, Dr. Janet M. Six helps companies design easier-to-use products within their financial,
time, and technical constraints. For her research in information visualization, Janet was awarded the University of Texas at Dallas Jonsson School of Engineering Computer Science Dissertation of the Year Award. She was also awarded the prestigious IEEE Dallas Section 2003 Outstanding Young Engineer Award. Her work has appeared in the Journal of Graph Algorithms and Applications and the Kluwer International Series in Engineering and Computer Science. The proceedings of conferences on Graph Drawing, Information Visualization, and Algorithm Engineering and Experiments have also included the results of her research. Janet is the Managing Editor of UXmatters.
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Specialties: Brand Strategy | Consulting | Interaction Design
Jessyca Frederick
Formerly Senior User Experience Designer at comparison-shopping
giant Shopzilla, Jessyca was also Principal of the all-things-Web
consulting firm, Monarch Productions, which she founded in
2001. Always looking for new ways to stay involved in the UX community,
Jessyca is a member of UPA, CHI, and STC and is the UXnet Local
Ambassador for Los Angeles. She has recently published
articles with STC. Jessyca has a Bachelor’s
degree in Fine Arts from the University of California at San
Diego and also completed a minor course of study in Mathematics.
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Specialties: Brand Strategy | Consulting | UX Design
Joel Grossman
Joel Grossman was formerly the Managing Principal of Pivotal Click, a user experience research, design, and innovation firm that focuses on helping clients identify the moments of truth for their digital products and services. Prior to forming Pivotal Click, Joel built the Interactive Branding practice for LAGA, a nationally recognized brand design agency. He has held senior UX management positions with Playboy Enterprises and Encyclopedia Britannica. He also led product development for Edventions, a start-up that Edison Schools since acquired. Joel began his career as an independent technology consultant, working on application development and networking projects in the US and Japan. Joel has a master’s degree in political economy from the University of Minnesota and serves as Chicago’s Local Ambassador for UXnet.
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Specialties: Brand Strategy | Consulting | Information Architecture | UX Design | UX Strategy
Jonathan Follett
Founding Partner and Creative Director at Hot Knife Design, Boston MA USA
At Hot Knife, Jon designs Web sites and applications for a variety of private- and public-sector clients, approaching each project with a strong focus on the use of language and clear communication of the client’s message. He has a passion for typography, its history, and its proper use in design. While Jon’s first design job was for Saul Bellow’s literary magazine, “News from the Republic of Letters,” he has also worked for various Web and multimedia firms in Boston. He was, most recently, lead designer for the Massachusetts Pension Plans Regulatory Agency. Jon co-authored two humorous non-fiction books, “Gray Highway: An American UFO Journey” and “Suburbageddon.” In another life, he plays jazz piano. Jon is a member of the American Institute of Graphic Arts (AIGA), the Interaction Design Association (IxDA), and the Usability Professionals Association (UPA), Boston Chapter.
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Specialties: Brand Strategy | Consulting | Information Design | User Interface Design | Visual Design
Luca Mascaro
Owner and Lead User Experience Architect at SketchIn, Ticino Switzerland
Luca has more than 10 years of experience in information design, user interface design, interaction design, and accessibility for Web sites and Web applications. He is founder of SketchIn—a user experience design and strategy consultancy located in Lugano, Switzerland—and co-founder and UX manager at Phiware Engineering—a Swiss firm specializing in enterprise applications. Luca’s work focuses on agile UX design, applying user-centered design principles to projects for clients such as Generali Assurance, Swiss-Italian Television, the Swiss Post, and Italy’s Innovation Department. Luca is president of IOSHI (International Organization for Standards in Human/Computer Interfaces)—an association that promotes standards in Human/Computer interfaces—is a member of many international organizations—such as IWA/HWG (International Webmasters Association/HTML Writers Guild) and UPA (Usability Professionals’ Association)—and participates in the W3C HTML, Web Content Accessibility, and Web Application working groups as well as that for ISO software ergonomics.
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Specialties: Brand Strategy | Consulting | Information Design | Interaction Design | UX Design | User Interface Design
Maura Schreier-Fleming
President at Best@Selling, Dallas/Fort Worth TX USA
As President of Best@Selling,
a sales training and consulting organization in Dallas, Texas,
Maura Schreier-Fleming works with business and sales professionals
on real-world skills and strategies, so they can sell more
and be more successful in
business. Her clients include MBNA, Fannie Mae, and
Fujitsu. She is the author of the book Real-World Selling for Out-of-this-World
Results and writes the column Selling Strategies for
the Insurance Record.
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Specialties: Brand Strategy | Consulting
Robert Barlow-Busch
At Quarry, Robert led projects for clients who want to distinguish
themselves through products that are well designed, usable,
and deliver an outstanding customer experience. As Practice
Director of Interaction Design, he also worked with teammates
to develop Quarry’s design methods. For instance, Robert introduced
the use of personas to Quarry and has
since then employed personas for projects in a variety of industries.
He has also helped develop methods for better aligning usability
with the goals and practices of marketing and branding. Some
of this expertise is captured in Robert’s invited chapter
about “Marketing Versus Design Personas,” in
The
Persona Lifecycle,
a book Morgan Kaufmann will publish in 2006. With over 14 years of experience designing software and Web applications, Robert has worked throughout North America
and Europe, at companies with familiar names such as Sony and FedEx.
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Specialties: Brand Strategy | Consulting | Interaction Design | UX Design | UX Strategy
Tricia Clement
Principal at Encore Marketing Solutions,
San Francisco Bay Area CA USA
Tricia specializes in translating consumer needs and cultural differences into delightful online experiences. Capturing data through various qualitative and quantitative research methods and combining it with advanced behavioral modeling techniques, she creates a holistic visualization of a consumer’s mental model, cognitive process, and behavioral patterns. Her insights and visualizations help companies align their corporate priorities, develop their product strategies, and align their organizational structures with those of their customers. Prior to entering industry, Tricia was a National Research Service Award (NRSA) Neuroscience Postdoctoral fellow at Stanford University, examining social regulation of the brain. She has extensively studied and written about the commonalities and differences in learning and memory strategies between humans and other animals, focusing on social learning, concept learning, memory strategies, and symbolic representation. For her work in the area of cognition, she has received awards and competitive grants from the National Science Foundation (NSF), National Institute of Mental Health (NIMH), and Howard Hughes. Tricia has published over 30 journal articles and book chapters. American Scientist and The Economist covered her innovative research demonstrating work ethic in pigeons, which challenged human-centered theories explaining the phenomenon. Her latest page turner, “Steering Clear of Trouble: Fish Can Infer Social Rank by Observation Alone,” garnered the cover of Nature.
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Specialties: Brand Strategy | Consulting | Information Design | UX Strategy | User Research
