Brand Strategy
Practice Director of Interaction Design, at Quarry Integrated
Communications
Robert leads projects for clients who want to distinguish
themselves through products that are well designed, usable,
and deliver an outstanding customer experience. As Practice
Director of Interaction Design, he also works with teammates
to develop Quarry’s design methods. For instance, Robert introduced
the use of personas to Quarry and has
since then employed personas for projects in a variety of industries.
He has also helped develop methods for better aligning usability
with the goals and practices of marketing and branding. Some
of this expertise is captured in Robert’s invited chapter
about “Marketing Versus Design Personas,” in
The
Persona Lifecycle,
a book Morgan Kaufmann will publish in 2006. With over 14 years of experience designing software
and Web applications, Robert has worked throughout North America
and Europe, at companies with familiar names such as Sony and FedEx.
Specialties: Brand Strategy | Consulting | Interaction Design | UX Design | UX Strategy
Jonathan Follett
Founding Partner and Creative Director, at Hot Knife Design
At Hot Knife, Jon designs Web sites and applications for a variety of private- and public-sector clients, approaching each project with a strong focus on the use of language and clear communication of the client’s message. He has a passion for typography, its history, and its proper use in design. While Jon’s first design job was for Saul Bellow’s literary magazine, “News from the Republic of Letters,” he has also worked for various Web and multimedia firms in Boston. He was, most recently, lead designer for the Massachusetts Pension Plans Regulatory Agency. Jon co-authored two humorous non-fiction books, “Gray Highway: An American UFO Journey” and “Suburbageddon.” In another life, he plays jazz piano. Jon is a member of the American Institute of Graphic Arts (AIGA), the Interaction Design Association (IxDA), and the Usability Professionals Association (UPA), Boston Chapter.
Column on UXmatters: “Beautiful Information—Discovering patterns in knowledge spaces”
Specialties: Brand Strategy | Consulting | Information Design | User Interface Design | Visual Design
Jessyca Frederick
Principal, at Monarch Productions
Currently Senior User Experience Designer at comparison-shopping giant Shopzilla, Jessyca is also Principal of the all-things-Web consulting firm, Monarch Productions, which she founded in 2001. Always looking for new ways to stay involved in the UX community, Jessyca is a member of UPA, CHI, and STC and is the UXnet Local Ambassador for Los Angeles. She has recently published articles with STC. Jessyca has a Bachelor’s degree in Fine Arts from the University of California at San Diego and also completed a minor course of study in Mathematics.
Specialties: Brand Strategy | Consulting | UX Design
Bob Goodman
Principal, at BobGoodman.Net, Inc.
Bob Goodman is a Boston-based UX professional whose consulting business offers a unique integrated model of consulting and creative services, including interaction design, information architecture, usability consulting, copywriting, brand building, and business strategy. Before launching his own business, Bob served as creative director at several leading interactive agencies in New England. As a usability consultant, Bob has run hundreds of usability labs. From these intense and sustained interactions with real-world users, he has extracted a unique set of principles and practices surrounding the user experience. At the core is his understanding of the ways in which a successful user experience flows from and undergirds smart business strategy and lasting brand value. Bob is a member of the UPA, IAI, and SIGCHI, and serves as Boston’s Local Ambassador for UXnet. He is a frequent awards show judge and speaker on UX, design, usability, and IA.
Bob writes about technology and culture on his blog, UXculture.
Specialties: Brand Strategy | Consulting | Information Architecture | UX Design | Usability
Joel Grossman
Founder and Managing Principal, at Pivotal Click
Joel Grossman is the Founder and Managing Principal of Pivotal Click, a user experience research, design, and innovation firm that focuses on helping clients identify the moments of truth for their digital products and services. Prior to forming Pivotal Click, Joel built the Interactive Branding practice for LAGA, a nationally recognized brand design agency. He has held senior UX management positions with Playboy Enterprises and Encyclopedia Britannica. He also led product development for Edventions, a start-up that Edison Schools since acquired. Joel began his career as an independent technology consultant, working on application development and networking projects in the US and Japan. Joel has a master’s degree in political economy from the University of Minnesota and serves as Chicago’s Local Ambassador for UXnet.
Specialties: Brand Strategy | Consulting | Information Architecture | UX Design | UX Strategy
Dirk Knemeyer
Founding Principal,
at Involution Studios LLC
Dirk is a catalyst for developing new ideas and inspiring people and groups to create meaningful change. His contributions to the business and design communities are myriad. He has participated on seven different Boards of Directors for companies, industry organizations, and design publications. He has been a keynote speaker and given presentations all around the world and has published over 100 articles on business and design topics. At Involution Studios, a digital product design firm in Silicon Valley, Dirk is responsible for the business success of the company. His diverse professional background includes time as a management consultant, advertising executive, and design director. Dirk is currently a member of the Board of Directors of the International Institute for Information Design (IIID), the Board of Directors of the American Institute of Graphic Arts (AIGA) Center for Brand Experience, and the Executive Council of the User Experience Network (UXnet).
Read Dirk’s blog at www.knemeyer.com.
Column on UXmatters: “Imagine—A space for seeing the world in a different way”
Specialties: Brand Strategy | Consulting | Information Design | UX Strategy
Luca Mascaro
Owner and Lead User Experience Architect, at SketchIn
Luca has more than 10 years of experience in information design, user interface design, interaction design, and accessibility for Web sites and Web applications. He is founder of SketchIn—a user experience design and strategy consultancy located in Lugano, Switzerland—and co-founder and UX manager at Phiware Engineering—a Swiss firm specializing in enterprise applications. Luca’s work focuses on agile UX design, applying user-centered design principles to projects for clients such as Generali Assurance, Swiss-Italian Television, the Swiss Post, and Italy’s Innovation Department. Luca is president of IOSHI (International Organization for Standards in Human/Computer Interfaces)—an association that promotes standards in Human/Computer interfaces—is a member of many international organizations—such as IWA/HWG (International Webmasters Association/HTML Writers Guild) and UPA (Usability Professionals’ Association)—and participates in the W3C HTML, Web Content Accessibility, and Web Application working groups as well as that for ISO software ergonomics.
Read Luca’s blog, in Italian, at www.lucamascaro.info.
Specialties: Brand Strategy | Consulting | Information Design | Interaction Design | UX Design | User Interface Design
Maura Schreier-Fleming
President of Best@Selling
As President of Best@Selling, a sales training and consulting organization in Dallas, Texas, Maura Schreier-Fleming works with business and sales professionals on real-world skills and strategies, so they can sell more and be more successful in business. Her clients include MBNA, Fannie Mae, and Fujitsu. She is the author of the book Real-World Selling for Out-of-this-World Results and writes the column Selling Strategies for the Insurance Record.
Subscribe to Maura’s free monthly
Selling Newsletter.
Specialties: Brand Strategy | Consulting
Janet M. Six
Principal of Lone Star Interaction Design
As Principal of Lone Star Interaction Design in Dallas, Texas, Dr. Janet M. Six helps companies design easier-to-use products within their financial, time, and technical constraints. For her research in information visualization, Janet was awarded the University of Texas at Dallas Jonsson School of Engineering Computer Science Dissertation of the Year Award. She was also awarded the prestigious IEEE Dallas Section 2003 Outstanding Young Engineer Award. Her work has appeared in the Journal of Graph Algorithms and Applications and the Kluwer International Series in Engineering and Computer Science. The proceedings of conferences on Graph Drawing, Information Visualization, and Algorithm Engineering and Experiments have also included the results of her research. Janet is the Managing Editor of UXmatters.
Specialties: Brand Strategy | Consulting | Interaction Design
