Consulting
Adina Klein
Over several years working in the field of user experience, Adina has worked on a variety of projects, involving the design and redesign of dashboards, complete business systems, Web sites, intranets, and business processes. Her clients have included Mercer, Sun Life Financial, Ford Direct, Radian Guaranty, the City of Philadelphia, Astra Zeneca, Michael C. Fina, American Express, and Wolters Kluwer. Adina holds a Bachelor of Science and Arts in chemistry and architecture and a Master of Product Development, both from Carnegie Mellon University.
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Specialties: Consulting | Usability | User Research
Ahmed Riaz
Ahmed is an interaction and industrial designer with a background in design research, expertise in visual thinking, and a passion for making objects that dissolve into behavior. His past design experiences include time spent as a design researcher for Gulfstream Aerospace, honing his skills as a professional napkin sketcher for the visual thinking company XPLANE, and reinventing ecommerce for the Internet pioneer eBay. He is currently studying for an MBA in Design Strategy at California College of the Arts.
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Specialties: Consulting | Industrial Design | Information Design | Interaction Design | UX Strategy | User Research
Andy Polaine
In addition to working as an interaction designer, service design researcher, and writer, Andy is a lecturer and research fellow in service design at Lucerne University of Applied Arts and Sciences in Switzerland. Formerly, Andy was a producer at Razorfish in the UK. He next moved to Australia, where he started the interactive department of the visual effects company Animal Logic. He was also a senior lecturer in interactive media at the College of Fine Arts, The University of New South Wales, Sydney, and head of the School of Media Arts. Andy has also been a guest professor at the Bauhaus University in Weimar. He recently completed his PhD, exploring interactivity and play, has published more than 160 articles and papers as a journalist and academic, and is coauthor of Service Design: From Insights to Implementation, published by Rosenfeld Media.
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Specialties: Consulting | Interaction Design | Service Design | UX Education & Training
Baruch Sachs
With over 12 years of experience leading and participating in successful efforts to improve user experience across various industries, Baruch has a developed a wide range of skills in the areas of interaction design, user interface development, and product management. For the past 5 years, he has developed and led the global user experience team at Pegasystems and serves as the principal end-user advocate for the Pegasystems Services organization in the delivery of user interface design and user experience to customers and partners.
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Specialties: Consulting | Human Factors | Interaction Design | UX Management | Visual Design
Ben Reason
At live|work, Ben has directed his passion for social-impact projects into providing strategic guidance, leadership, and project management to deliver successful change on a range of high-profile, public-sector projects, for organizations such as the National Health Service Innovation Institute, The Design Council, BBC, Home Office, Vodafone, Experian; and the Royal Society for the Encouragement of Arts, Manufactures, and Commerce. Previously, at Razorfish and Oyster Partners, he provided design and innovation for network-enabled services, to companies such as Orange, Vodafone, Nokia, Sony, Experian, and Oracle. Ben graduated from Liverpool John Moores University in 1994 with a bachelor’s degree in fine arts; and in 2000, earned a master’s in responsibility and business practice from the University of Bath. In 2009, he was voted one of the top-20 most influential designers in IKON magazine. His academic connections include SAID Business School Oxford, Cranfield Business School, Interaction Design Institute Ivrea, Köln Institute of Design, and Royal College of Art. He has written articles for the NHS’s In View magazine and is coauthor of Service Design: From Insights to Implementation, published by Rosenfeld Media.
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Specialties: Consulting | Service Design | UX Management
Bob Goodman
Bob Goodman is a Boston-based UX professional whose consulting business offers a unique integrated model of consulting and creative services, including interaction design, information architecture, usability consulting, copywriting, brand building, and business strategy. Before launching his own business, Bob served as creative director at several leading interactive agencies in New England. As a usability consultant, Bob has run hundreds of usability labs. From these intense and sustained interactions with real-world users, he has extracted a unique set of principles and practices surrounding the user experience. At the core is his understanding of the ways in which a successful user experience flows from and undergirds smart business strategy and lasting brand value. Bob is a member of the UPA, IAI, and SIGCHI, and serves as Boston’s Local Ambassador for UXnet. He is a frequent awards show judge and speaker on UX, design, usability, and IA.
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Specialties: Brand Strategy | Consulting | Information Architecture | UX Design | Usability
Bryan McClain
Bryan is passionate about connecting with people and understanding their experiences and perspectives. Bryan co-founded Metric Lab with Demetrius Madrigal after doing research at NASA Ames Research Center for five years. While at NASA, Bryan worked on a variety of research studies, encompassing communication and human factors and interacting with hundreds of participants. As a part of his background in communication research, he received extensive training in communication methods, including certification-level training in police hostage negotiation. Bryan uses his extensive training in advanced communication methods in UX research to help ensure maximum accuracy and detail in user feedback. Bryan enjoys innovating user research methods that integrate communication skills, working with such companies as eBay, Kodak, Microsoft, and BAE Systems.
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Specialties: Consulting | Human Factors | UX Strategy | User Research
Carissa Demetris
Principal User Experience Designer at ProQuest, Ann Arbor MI USA
Carissa has over eight years of professional experience in user experience design and four years of experience working in agile development environments. Working with companies in the healthcare, transportation, Web design, and software industries, she has successfully collaborated with clients to improve product design and increase user adoption in the marketplace. Carissa’s broad experience working with agile UX design has enabled her to mentor her fellow colleagues on adapting their methods to effectively produce agile deliverables.
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Specialties: Consulting | Interaction Design | Usability | User Interface Design
Caroline Jarrett
Caroline became interested in forms when delivering OCR (Optical Character Recognition) systems to the UK Inland Revenue. The systems didn’t work very well, and it turned out that problems arose because people made mistakes when filling in forms. Since then, she’s developed a fascination with the challenge of making forms easy to fill in—a fascination that
shows no signs of wearing off over 15 years later. These days, forms are
usually part of information-rich Web sites, so Caroline now spends much of
her time helping clients with content strategy on huge Web sites. Caroline
is coauthor, with Gerry Gaffney, of Forms that Work: Designing Web Forms for Usability,
the companion volume to Ginny Redish’s hugely popular book Letting
Go of the Words: Writing Web Content That Works.
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Specialties: Consulting | Content Strategy | Information Design | Usability
Chandler Turner
Chandler’s personal passion is deeply understanding how communications drive people to action. He applies this knowledge to marketing communications of many types, including Web site content and marketing collateral. The focus of Chandler’s one-person company, Accurate Business Communications, is supporting other businesses in their sales and marketing efforts by creating communications that enable his clients to meet their business goals. In 1977, when Chandler was starting out as a Sales Representative with Scott Paper Company, their national sales trainers had begun to learn about and adapt Neuro-Linguistic Programming (NLP) to consumer products sales. His journey has taken him from a basic understanding of the Pygmalion Effect to learning about advanced discovery techniques, cognitive psychology, the function of short-term memory, and rationalization of thought and perception. In his work, Chandler calls on 35 years of experience in field sales and training for such organizations as Scott Paper Company, Wells Fargo Home Mortgage, Northwestern Mutual, and several regional consulting firms. He speaks often and presents seminars on the subject of strategic Web site content.
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Specialties: Brand Strategy | Consulting | Content Strategy | Human Factors
Chris Anthony
Since joining Citrix, Chris has pioneered a Creative UX department, as lead Creative, and helped transform the multitude of products from a half billion to a multi-billion dollar annual revenue. He works with more than 75 development teams, educating them in best practices and building standards. To help speed global visual recognition of very technical concepts, Chris created an iconic language. He is currently writing a book about iconic languages to share with the UX community. The breadth of his experience includes design agencies, magazine and document design, technical illustrations for the Navy Nuclear DOD, CMS and dynamic Web systems, print press, and software architecture. Some of Chris’s most visible projects include NBA.com, Xerox.com, GMC and Pontiac.com, LLbean.com, Bausch&Lomb.com, and the first Amazon.com site, while at Digitas, in Boston/NYC. Chris has won more than 40 industry design awards, including multiple Gold and Silver Webbys.
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Specialties: Brand Strategy | Consulting | Information Architecture | Information Design | UX Design | UX Management | UX Strategy | Visual Design
Colleen Jones
An enthusiastic pioneer of content strategy and user experience, Colleen has led and supported strategic initiatives for large global brands such as Philips, InterContinental Hotels Group, and The Home Depot. She has a wealth of content strategy experience, having held key leadership positions at threebrick, which she co-founded; Spunlogic, now Engauge Digital; the Centers for Disease Control & Prevention (CDC); and Cingular Wireless, now AT&T. Colleen holds a B.A. in English and Technical Writing and an M.A. in Technical Communication from James Madison University. A participant in the landmark Content Strategy Consortium at IA Summit 2009, Colleen is very active in the Atlanta UX and content strategy communities, as well as a notable author on content strategy and user experience. She is the author of the forthcoming book Clout: The Art and Science of Influential Web Content.
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Specialties: Consulting | Content Strategy | Information Architecture | Information Design | UX Design | UX Strategy
Colleen Roller
Colleen has 10 years of experience in making Web sites easy to use. Before becoming an independent consultant, she worked at Fidelity Investments, as both a Lead UX Designer and a Senior Usability Consultant. Her primary interest is in decision architecture—designing Web sites to support optimal decision making by users and, thus, ensure organizations achieve their business objectives. Colleen has presented on this topic to corporate audiences such as Fidelity and VistaPrint, to the Usability Professionals’ Association, and as an invited speaker, at Bentley University. Colleen holds a B.A. in Music Performance. While in the U.S. Army, she earned a Master’s in Public Administration, with a specialty in Human Resources Management. She is a member of Boston CHI and the Usability Professionals’ Association. Colleen is forever fascinated by the workings of the human mind and, especially, the art and science of designing for optimal decision making. She welcomes opportunities to consult, write, and present on the topic of decision architecture.
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Specialties: Consulting | Decision Architecture | UX Design | Usability
Curt Collinsworth
UX Design Director at Ziba, Portland Oregon USA
Curt leads Ziba’s UX Design group, managing and meshing the expertise of interaction, visual, and kinetic designers together with the rest of Ziba’s cross-disciplinary studio to deliver consistently incredible user experiences. His team’s purview includes physical products, Web sites, applications, services, and more, addressing the needs of millions of users and a wide range of global Fortune 100 clients. Prior to joining Ziba, Curt was a creative director for Frog Design in Germany, focusing on user experience and software projects, and led interactive departments at Hornall Anderson and Publicis West, both in Seattle. He also ran his own creative firm in San Francisco during the dot-com boom. Curt holds a BFA in Intermedia Art from Arizona State University and has lived in Germany, Russia, Finland, and the USA.
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Specialties: Consulting | UX Design | UX Management
Dan Saffer
Since 1995, Dan has designed products—including devices, software, and Web sites—and services that millions currently use every day. He has led projects for large organizations like Nokia and Time Warner and startups such as Ning and Foxmarks. His design innovations have received several patents. An internationally recognized thought leader and acclaimed speaker and author, Dan wrote the best-selling book Designing for Interaction, which one reviewer called “a bookshelf must-have for anyone thinking of creating new designs,” and Designing Gestural Interfaces. He has spoken at conferences and taught workshops on interaction design all over the world. His writings on design have appeared in BusinessWeek, Vitamin, and Boxes and Arrows. Dan was a founding Director of the Interaction Design Association (IxDA) and is also a member of AIGA and IDSA. He has a Masters of Design in Interaction Design from Carnegie Mellon University.
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Specialties: Consulting | Interaction Design
Daniel Szuc
Daniel is based in Hong Kong and helps companies in Asia like PCCW, HSBC, CSL, China Light & Power, Sunday, Cathay Pacific, Marriott, ADB, and Yahoo! China make their products easier to use. He has also worked with Telstra Australia and IBM. Daniel has spoken on Usability in Hong Kong, China, Singapore, Malaysia, United States, and Australia, helping to develop new groups of interest in the region. He recently co-wrote and released the Usability Kit
with Gerry Gaffney. Daniel is a founding member and President of the UPA China Hong Kong Branch,
co-founder of the UPA China
User Friendly conferences, and holds a BS in Information Management from Melbourne University Australia.
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Specialties: Consulting | UX Strategy | Usability
David Kozatch
David Kozatch brings over 20 years experience in marketing research and customer user experience to his work as an interviewer and strategic consultant. As principal of DIG, which he founded in 1989, he has conducted literally thousands of focus groups and in-depth interviews in the areas of financial/business services, software, hardware, Web/interactive services, and telecommunications. Since 1996, David has been a leading thinker in helping companies gain a deeper understanding of the ways people use the Web and mobile communications. His company’s user experience research was integral to successful launches on the Web for Google, HBO, Verizon, and Absolut Vodka. And, more recently, his work for clients like Register.com, FedEx, and Cablevision has helped these companies build better brands online.
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Specialties: Brand Strategy | Consulting | UX Strategy | Usability | User Research
Demetrius Madrigal
Demetrius truly believes in the power of user research—when it is done well. With a background in experimental psychology, Demetrius performed research within a university setting, as well as at NASA Ames Research Center before co-founding Metric Lab with long-time collaborator, Bryan McClain. At Metric Lab, Demetrius enjoys innovating powerful user research methods and working on exciting projects—ranging from consumer electronics with companies like Microsoft and Kodak to modernization efforts with the U.S. Army. Demetrius is constantly thinking of new methods and tools to make user research faster, less costly, and more accurate. His training in advanced communication helps him to understand and connect with users, tapping into the experience that lies beneath the surface.
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Specialties: Consulting | Human Factors | Usability | User Research
Dirk Knemeyer
Since 2004, Dirk has led Involution Studios, a software design consultancy whose clients include Apple, Microsoft, Oracle, McAfee, and Yahoo! Dirk’s leadership contributions to the business and design community are prolific. He has authored more than 100 articles, delivered more than 50 speeches and presentation around the world, and participated on 10 Boards of Directors for corporations and non-profit organizations, including the International Institute for Information Design (IIID), American Institute of Graphic Arts (AIGA) Center for Brand Experience, and User Experience Network (UXnet). Prior to founding Involution, Dirk was Chief Design Officer at Thread Inc. His diverse professional background also includes time as a management consultant, specializing in change management; an advertising executive, leading brand strategy and marketing for international corporations; and a design director. His work has won myriad awards for creative excellence, crossing various media, including the Web, television, print, and multimedia. Dirk earned a Master of Arts from the prestigious Popular Culture program at Bowling Green.
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Specialties: Brand Strategy | Consulting | Information Design | UX Strategy
Eric Reiss
Chairman and CEO, The FatDUX Group,
Copenhagen Denmark
Eric’s company, the Copenhagen-based FatDUX Group ApS, designs online and offline interactive experiences and has offices and associates in over a dozen countries worldwide. The author of Practical Information Architecture, Web Dogma '06, and Usable Usability, Eric has also contributed to several other books and publications, including Designing Web Navigation and Pervasive Information Architecture, and has added his commentary to the online Encyclopedia of Human-Computer Interaction. Eric was President of the Information Architecture Institute for two terms and is the current Chair of the European Information Architecture Summit. He is active on the information architecture, usability, user experience, and service design scenes.
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Specialties: Brand Strategy | Consulting | Information Architecture | Information Design | Interaction Design | UX Design | UX Strategy | Usability
Eric Schaffer
Eric Schaffer founded HFI in 1988 and, over the last quarter century, has become known as the visionary who identified usability as the driving force in the Third Wave of the Information Age—following hardware, then software as the previous key differentiators. Eric recognized that the most profound impact on corporate computing would be the result of a positive online user experience—the ability for a user to get a job done efficiently, easily, and without frustration. His book Institutionalization of Usability: A Step-by-Step Guide provides a roadmap companies can follow to make usability a systematic, routine practice throughout an organization. Eric co-developed HFI’s Schaffer-Weinschenk Method�, the only ISO-certifiable process for user-centered design, which builds on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. He has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. Recently, Eric has been traveling the world teaching HFI’s newest course, “How to Design for Persuasion, Emotion, and Trust.” He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist. Eric earned his PhD in “Applied Psychology specializing in Human Performance”—aka usability—from Stevens Institute of Technology.
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Specialties: Consulting | UX Design | UX Management | UX Strategy | Usability | User Research
Frank Guo
A well-respected UX strategist and architect, Frank has co-authored a book chapter and published more than a dozen professional papers, covering such topics as advertising, Web promotion, eyetracking, persona development, product strategy, and search results. He has also developed a large body of user-research techniques and UI-design guidelines and trained many in applying them. Recently, at the Human-Computer Interaction International conference, Frank received a best-paper award for a paper that he co-authored. Frank is currently providing UX strategy and design consulting services through his firm, UX Strategized.He set up and led user research practice for Barclays’s iShares business and established foundational digital client insights for the firm. His work had a deep impact on iShares’s digital strategies and shaped the award-winning UI designs of iShares’s Web tools and iPhone app. Previously, Frank established eyetracking as a key research method at eBay. He led advertising research there and published a professional paper on best practices for online advertising. He also led design guidelines research that influenced eBay’s UI design best practices and full-cycle user research for the shipping and seller tools, influencing the tools’ overall redesigns. Prior to joining eBay, Frank conducted design-strategy research at Oracle, influencing the UI architecture of its enterprise software suite. Frank obtained a PhD in cognitive psychology from UCLA, where he conducted extensive scientific research on consumer psychology and taught advanced statistics.
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Specialties: Consulting | UX Design | UX Management | UX Strategy | Usability | User Research
Garett Dworman
Tec-Ed specializes in knowledge-management analysis and design. Garett has over ten years of experience in product and user interface design for firms ranging from established financial institutions to high-tech startups. Garett has published extensively on how people and organizations disseminate, access, and consume information. He holds a Ph.D. in Decision Sciences from The Wharton School of the University of Pennsylvania.
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Specialties: Consulting | Information Architecture | Interaction Design | UX Design
George Olsen
George has more than 10 years of experience doing award-winning design work for a variety of companies—from dotcom startups to Hollywood studios such as Disney to Fortune 500 companies, including Nestle Transamerica and The Capital Group, and to Internet giants such as Yahoo!, where he was the interaction designer for Yahoo! Search. For the past two years, George has headed his own user experience consultancy. He has also taught at UCLA Extension, spoken at numerous conferences, and written articles about user experience design. Back when George had a hands-on role in crafting Web sites, he co-founded The Web Standards Project,
a grassroots coalition of Web developers who sought to ensure browser-makers fully supported HTML, CSS, and other Web standards that help make the Web accessible to all. He was also a co-founder of both Boxes and Arrows,
a peer-written online journal about user experience issues, and UXnet,
a group seeking to make connections between people, resources, and UX organizations. Recently, DevSource™ featured George in its series of video interviews with experts in the field of software and Web development, “Great Minds in Development.”
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Specialties: Consulting | Interaction Design | UX Design
Graham Rhind
An acknowledged expert in the field of data quality, Graham runs his own consultancy, GRC Database Information, where he researches postal code and addressing systems, collates international data, writes data-management software, and since 1995, has run the busy postal code and address Web site GRC Data Intelligence.
Graham is the author of four books about international data management and speaks regularly on this topic.
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Specialties: Consulting | Information Design | User Interface Design
Greg Nudelman
Founder of the San Francisco Bay Area UX design consultancy DesignCaffeine, Greg is widely recognized as an experience design and user research expert, specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people’s lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups.
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Specialties: Consulting | Interaction Design | UX Design | UX Strategy | User Interface Design | User Research
Hilary Coolidge
While at Molecular, Hilary has worked on projects for companies in the financial services, consumer products, Web services, and consulting industries. She was responsible for planning and conducting a usability study for a mobile Web site, produced site maps and annotated wireframes for a Web site redesign for a top-10 consulting company, and created a new home page for a well-known job search company, including new branding and campaign messaging. Other companies she has worked with include Coca-Cola, Boost, BCG, IBM, Monster.com, and Houghton Mifflin. Hilary enjoys bringing her business knowledge and experience to the experience design field.
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Specialties: Consulting | UX Design | Usability
Jaimie Sirovich
Jaimie Sirovich is a search marketing consultant at SEO Egghead. Officially, he is a computer programmer, but he enjoys search marketing and user experience even more. At present, Jaimie is focused on helping clients sell everywhere and achieve multichannel integration with major Web sites such as eBay, Amazon, and even Craigslist. He is the author of Search Engine Optimization With PHP.
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Specialties: Consulting | Information Architecture
James Coston
James earned a BSc in Psychology and an MSc in Cognitive Neuropsychology, then started working as a UX professional fresh out of university in Nomensa’s graduate scheme. His knowledge of psychology is the pillar on which he’s based his work as a UX consultant. Applying key principles and using his understanding of cognitive processes and social persuasion helps him to drive toward infallible user experiences. James regularly writes articles that teach readers the value of psychology in user experience. His articles have received praise from Smashing Magazine and other online UX magazines.
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Specialties: Consulting | Information Architecture | Usability | User Research
Janet M. Six
As Principal of Lone Star Interaction Design in Dallas, Texas, Dr. Janet M. Six helps companies design easier-to-use products within their financial,
time, and technical constraints. For her research in information visualization, Janet was awarded the University of Texas at Dallas Jonsson School of Engineering Computer Science Dissertation of the Year Award. She was also awarded the prestigious IEEE Dallas Section 2003 Outstanding Young Engineer Award. Her work has appeared in the Journal of Graph Algorithms and Applications and the Kluwer International Series in Engineering and Computer Science. The proceedings of conferences on Graph Drawing, Information Visualization, and Algorithm Engineering and Experiments have also included the results of her research. Janet is the Managing Editor of UXmatters.
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Specialties: Brand Strategy | Consulting | Interaction Design
Jeff Johnson
Jeff has worked in the field of human-computer interaction since 1978, as a user interface designer and implementer, engineering manager, usability tester, and researcher at companies such as Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. His product usability consulting firm, UI Wizards, offers user interface design, usability reviews, usability testing, and training services. After graduating from Yale University with a BA in Experimental Psychology, Jeff earned a PhD
in Developmental and Experimental Psychology at Stanford University. He has taught in the Computer Science Departments at Stanford University and Mills College. In 2006, he was an Erskine Teaching Fellow at the University of Canterbury in Christchurch, New Zealand. Jeff has published numerous articles and book chapters on various topics relating to human-computer interaction, as well as on the impact of technology on society. He frequently gives talks and tutorials on usability and user interface design at conferences and at companies. Jeff is the author of Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules (2010), GUI Bloopers 2.0: Common User Interface Design Don’ts and Dos (2007), Web Bloopers: 60 Common Design Mistakes and How to Avoid Them (2003), and GUI Bloopers: Don’ts and Dos for Software Developers and Web Designers (2000).
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Specialties: Consulting | UX Education & Training | Usability | User Interface Design
Jessica Enders
Jessica is one of those rare folks who have a passion for forms. She realized the extent of this passion after spending 10 years as a statistician, survey methodologist, and market researcher. Since then, she has added interaction design and user experience to her skill set. In 2007, Jessica established her own business, Formulate Information Design, which focuses solely on form design—for both paper and digital forms. Through Formulate, she provides form design, research, and training services to government agencies, not-for-profit organizations, and large and small companies, both in Australia and the United States. Jessica regularly writes articles
about good form design on her Web site.
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Specialties: Consulting | Information Design | UX Design
Jessyca Frederick
Formerly Senior User Experience Designer at comparison-shopping
giant Shopzilla, Jessyca was also Principal of the all-things-Web
consulting firm, Monarch Productions, which she founded in
2001. Always looking for new ways to stay involved in the UX community,
Jessyca is a member of UPA, CHI, and STC and is the UXnet Local
Ambassador for Los Angeles. She has recently published
articles with STC. Jessyca has a Bachelor’s
degree in Fine Arts from the University of California at San
Diego and also completed a minor course of study in Mathematics.
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Specialties: Brand Strategy | Consulting | UX Design
Jim Ross
Jim has spent most of the 21st Century researching and designing intuitive and
satisfying user experiences. As a design research consultant, he has helped
such companies as Bank of America, Bloomberg, Comcast, Ford Motor Company,
NBC Universal, Oppenheimer Funds, Novartis, Rite Aid, Vanguard, and Wyeth
Pharmaceuticals. As a User-Centered Designer at JPMorgan Chase, he led the
design of large intranet sites, Web sites, and Web applications. Jim has
a Masters of Science degree in Human-Computer Interaction from DePaul University.
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Specialties: Consulting | UX Design | Usability | User Research
Joe Lamantia
A veteran architect, consultant, and designer, Joe has been an active member and leader in the UX community since 1996. He has crafted innovative, successful user experience strategies and solutions for clients ranging from Fortune 100 enterprises to local non-profit organizations, digital product companies, and social media startups, in a wide variety of industries. Joe is the creator of EZSort, the leading, freely available tool for card sorting, as well as the Building Blocks for Portals design framework. He is also a frequent writer and speaker on topics including future directions in user experience; the intersection of business, culture, and design; and systems thinking. Joe is currently based in New York, working as a UX strategy consultant for the enterprise architecture group of a global IT services firm.
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Specialties: Consulting | Information Architecture | UX Design | UX Strategy | User Research
Joe Sokohl
Joe has more than 15 years of experience in user experience-related fields. He has concentrated on crafting excellent user experiences, using information architecture, interaction design, writing, and user research. At Keane, Joe acts as an advocate for user experience consulting: information architecture, user research, interaction design, and usability evaluation, along with visual design and Web design. He manages the careers and education of 35, mostly offshore, information architects, visual designers, technical writers, and Web developers, mentoring them in skills competency, along with general business consulting practices. He also evangelizes best practices in UX among both internal and external clients. Previously, Joe held UX positions in Hamburg, Germany; Richmond, VA; Chicago, IL; and Durham, NC. Once upon a time, he’s also been a soldier, a cook, a radio DJ, a road manager, a teacher, and a reporter.
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Specialties: Consulting | Information Architecture | Interaction Design | UX Design | UX Management | User Research
Joel Grossman
Joel Grossman was formerly the Managing Principal of Pivotal Click, a user experience research, design, and innovation firm that focuses on helping clients identify the moments of truth for their digital products and services. Prior to forming Pivotal Click, Joel built the Interactive Branding practice for LAGA, a nationally recognized brand design agency. He has held senior UX management positions with Playboy Enterprises and Encyclopedia Britannica. He also led product development for Edventions, a start-up that Edison Schools since acquired. Joel began his career as an independent technology consultant, working on application development and networking projects in the US and Japan. Joel has a master’s degree in political economy from the University of Minnesota and serves as Chicago’s Local Ambassador for UXnet.
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Specialties: Brand Strategy | Consulting | Information Architecture | UX Design | UX Strategy
Johanna Kollmann
Johanna started her career in user experience at Siemens in 2004 and has since gained experience in both in-house and agency roles. In London, she previously worked at Flow Interactive and Vodafone. Passionate about building better things through collaboration, Johanna cofounded Design Jam, organizes the Agile UX Meetup London,
and is a member of the Balanced Team community. She has presented at the IA Summit, Euro IA, Agile, and several barcamps. She earned a degree in Information Design at FH Joanneum, then her Master’s in Human-Computer Interaction with Ergonomics at University College London.
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Specialties: Consulting | UX Design | User Interface Design
John S. Rhodes
Based in Owego, NY, John has helped such organizations as IBM, Women.com, Cabelas, US WEST, Universal Instruments, Binghamton University, and Broome Community College. He earned a B.S. in Management Science, an M.A. in Philosophy, and an M.A. in Experimental and Cognitive Psychology at Binghamton University.
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Specialties: Consulting | UX Strategy | Usability
Jon Innes
As a UX consultant, Jon helps companies set up and improve their user-centered design and research processes. Jon has led UX projects for several Fortune 1000 companies—both as a consultant and as a member of in-house teams. His experience spans a wide variety of domains, including consumer and enterprise software, consumer hardware, IT projects, and ecommerce Web site design. Jon is a Certified Scrum Product Owner, with extensive experience integrating Agile and user experience for both large, globally distributed teams and early-stage startups. Before becoming a consultant, Jon was Director of User Experience for the Quicken Division at Intuit. In that role, he helped the company launch new products for the health care and online banking markets. Previously, Jon was the first Innovation Architect at SAP, where he helped the company build a team in California. Jon has held management and leadership positions at Vitria Technologies and Siebel Systems and has held UX roles at Cisco, Oracle, Symantec, and IBM.
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Specialties: Consulting | UX Design | UX Management | UX Strategy | User Research
Jonathan Follett
At Hot Knife, Jon designs Web sites and applications for a variety of private- and public-sector clients, approaching each project with a strong focus on the use of language and clear communication of the client’s message. He has a passion for typography, its history, and its proper use in design. While Jon’s first design job was for Saul Bellow’s literary magazine, “News from the Republic of Letters,” he has also worked for various Web and multimedia firms in Boston. He was, most recently, lead designer for the Massachusetts Pension Plans Regulatory Agency. Jon co-authored two humorous non-fiction books, “Gray Highway: An American UFO Journey” and “Suburbageddon.” In another life, he plays jazz piano. Jon is a member of the American Institute of Graphic Arts (AIGA), the Interaction Design Association (IxDA), and the Usability Professionals Association (UPA), Boston Chapter.
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Specialties: Brand Strategy | Consulting | Information Design | User Interface Design | Visual Design
Jordan Julien
Operating as an independent consultant, Jordan focuses on UX strategy, digital planning, social-media strategy, and SEO (Search Engine Optimization). His recent clients include VISA, RBC, P&G, GE, Telus, Toyota, Coke, Nike, Critical Mass, Proximity, and many others.
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Specialties: Consulting | Human Factors | Information Architecture | UX Strategy | User Research
Josephine Wong
Jo Wong has practiced as a usability consultant in Hong Kong for the past 10 years, working with companies such as PCCW and CSL. She specializes in conducting usability tests in both Cantonese and Mandarin. She is a member of the Usability Professionals’ Association (UPA) Hong Kong Chapter and promotes usability through her work with the Internet Professionals Association. Jo attended Melbourne University, completing a Bachelor of Social Science Information Management.
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Specialties: Consulting | Usability
Joshua Kaufman
As a consultant, Joshua focuses on cross-platform interaction design and UX strategy for Web and mobile applications. Previously at Tiny Pictures, Joshua created user-centered designs for Radar, a social media service that lets people engage in visual conversations using camera phone pictures and videos. He holds an M.S. in Human Computer Interaction from University College London, University of London, and has over 8 years of experience in both the United States and Europe. An active member of the UX design community, Joshua is the IxDA SF Community Manager, is a member of BayCHI, and was formerly the London Local Ambassador for UXnet.
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Specialties: Consulting | Interaction Design | UX Design | UX Management | UX Strategy | User Interface Design | User Research
Kate Walser
Based outside Washington, DC, Kate is Principal Consultant for CX Insights, a division of Tritus Technologies, Inc. For the past 12 years, she has envisioned and designed products that make sense and engage customers—all while promoting accessibility. Kate has worked across industry, government, and non-profit organizations, including AXA/Equitable, T. Rowe Price, U.S. Department of Defense, U.S. Department of Health & Human Services, and Veterans Affairs, as well as for some international organizations. Kate was a member of the U.S. federal advisory committee that updated the Section 508 and Section 255 accessibility standards. She has a degree in biomedical engineering and an MBA in strategy and international business. She is VP of the Washington, DC-area UPA chapter, and a member of the UPA-Knowbility Web Accessibility Certificate advisory board.
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Specialties: Accessibility | Consulting | UX Design | UX Management | UX Strategy | Usability | User Research
Kim Oslob
Kim has worked in the field of user experience research for over 10 years and has extensive experience with both qualitative and quantitative UX research, for Web sites, software, and mobile devices and applications. She is skilled at developing and managing usability research plans from concept through rollout. Since joining UserZoom four years ago, Kim has worked closely with high-profile clients, helping them to design and implement top-notch UX research and ensuring their success using UserZoom. She has also helped define UserZoom product strategy.
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Specialties: Consulting | UX Strategy | User Research
Kristina Mausser
Kris is a content strategist with an extensive background in marketing, communications, and writing. A Web 1.0 veteran, she started one of Canada’s first content strategy consultancies, Digital Word, and was a board member for one of the Caribbean’s largest multimedia agencies. She has worked with clients ranging from Fortune 500 companies to nonprofits and governments both in Canada and abroad. Kris has been interviewed on the subject of Web strategy for both radio and television in Canada and Jamaica and has guest lectured at the University of Technology, the University of Maryland, Algonquin College, and York University. In 2011, she presented at the Internet Marketing Conference in Vancouver, Canada. Kris holds an undergraduate degree in Honours English Language and Literature from Wilfrid Laurier University and diplomas in Web Publishing and E-Business from Centennial College.
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Specialties: Consulting | Content Strategy | Information Architecture
Kyle Soucy
As the founding principal of Usable Interface, a consulting company specializing in product usability and user-centered design, Kyle Soucy has created intuitive user interfaces for a variety of products and Web sites. Her clients range from pharmaceutical giants like Pfizer to publishing powerhouses like McGraw-Hill. Kyle is the Founder and Past President of the New Hampshire Chapter of the Usability Professionals’ Association (NH UPA); has served as the Chair of PhillyCHI, the Philadelphia Chapter of the Association for Computing Machinery’s Special Interest Group on Computer-Human Interaction (ACM SIGCHI), and is the local UXnet Ambassador for New Hampshire. She is passionate about the continued growth of the usability and user experience design community.
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Specialties: Consulting | Human Factors | Usability | User Interface Design | User Research
Laurene McCafferty
An experienced usability consultant at the London-based firm System Concepts, Laurene has worked with a range of clients in the financial services, media and publishing, retail, and government sectors to deliver user-centered solutions. Clients have implemented her recommendations to help streamline their online processes and ensure excellent customer experiences based on proven results. Laurene has a strong interest in social media and working to help develop social media strategies within organizations. She has a PhD in Usability Engineering from the University of Edinburgh and an MA in Sociology from the University of Glasgow.
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Specialties: Accessibility | Consulting | UX Design | UX Strategy | Usability | User Research
Laurie Lamar
Laurie Lamar was previously a consulting information architect and interaction
designer in Boulder, Colorado, USA. Her clients ranged from
Fortune 100 companies to nonprofits, government agencies, and
startups. Projects included large marketing and support-oriented
Web sites, intranet portals, search engines, custom content-management
user interfaces, and complex Web applications. Laurie serves
with Karyn Young as a UXnet Local Ambassador for the Denver
area. She is also chair of the Rocky Mountain CHI chapter.
Laurie’s interests include languages, world travel, and
the interstices between disciplines.
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Specialties: Consulting | Information Architecture | Interaction Design | Usability
Lavrans Løvlie
Having worked as an interaction design consultant since 1994 in Norway and Denmark, Lavrans founded live|work in London with Chris Downs and Ben Reason in 2002. As a partner at live|work, he has led service innovation projects for Sony Ericsson, Sony, Aviva/Norwich Union, the BBC, airport operator BAA, the Norwegian Knowledge Centre for Health Services, the UK Design Council, Orange, Vodafone, Mustad, Fast, the Interactive Institute in Sweden, and UK regional development agency ONE North East. Lavrans has also served on the committee responsible for the new British Standard for Service Design. In recent years, Lavrans has lectured and run seminars at the Interaction Design Institute Ivrea in Italy, Köln International School of Design, Oslo School of Architecture, University of Art and Design Helsinki, and the Estonian Academy of Arts and Cranfield School of Management in the UK. He is coauthor of Service Design: From Insights to Implementation, published by Rosenfeld Media.
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Specialties: Consulting | Interaction Design | Service Design
Leslie Johnson
Leslie is a UX generalist with experience in all the disciplines of user-centered design (UCD), which positions her to lead UX teams both large and small. Her past experience includes consulting, as well as providing design, research, and usability solutions to Microsoft, Intuit, and other smaller organizations. Leslie’s two passions are creating outstanding design solutions that satisfy and delight users and teaching and training non-UX professionals in UCD principles. She’s currently consulting in Canada, delivering great user experiences to large and small clients.
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Specialties: Consulting | UX Design | Usability | User Research
Liya Zheng
Liya began her career as an interaction designer. Currently, she helps Liquidnet re-imagine the future of the equity marketplace, using a variety tools and techniques from a wide range of user experience practices. Previously, she worked for Respironics, a leader in respiratory monitoring and assistive technology, and helped them establish an internal experience design capability. Liya became interested in storytelling in interactive media through a position early in her career at Rockstar Games. She is member of the UPA, AIGA, and ACM. Liya earned a BS and an MS from Carnegie Mellon University.
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Specialties: Consulting | Interaction Design | UX Design | UX Strategy
Louis Rosenfeld
Lou is an independent consultant and entrepreneur, whose latest
startup, Rosenfeld Media, will publish books
for UX professionals. He holds a Masters in Information and
Library Studies and was instrumental in establishing the field
of information architecture. At Argus Associates, a stellar
IA consulting firm Lou co-founded in 1991, he was president
and lead information architect on projects for such clients
as AT&T, Borders Books & Music, Chrysler Corporation, Dow Chemical,
and SIGGRAPH. With Peter Morville, Lou co-authored the best-selling
book, Information Architecture for the World Wide Web, which
has become a standard text for many graduate-level classes. In
1993, he founded the Argus Clearinghouse, a popular Internet
research service. Lou is a popular speaker and writer who has
presented at CHI, COMDEX, Intranets, and various Web design
conferences, done speaking tours, and contributed
columns to CIO, Internet World, and Web Review magazines. Lou
is co-founder and past board member of the Information Architecture
Institute (IAI). He played a leading role in organizing and programming
the first three IA conferences—the 2000 and 2001 ASIS&T Summits and ACIA 2000—and still serves on the Summit’s program committee. Lou is
a co-founder of UXnet and leads its Local Ambassadors and has served on the advisory boards for Content Management Professionals, AIGA ED, and IxDA.
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Specialties: Consulting | Information Architecture | UX Strategy
Luca Mascaro
Luca has more than 10 years of experience in information design, user interface design, interaction design, and accessibility for Web sites and Web applications. He is founder of SketchIn—a user experience design and strategy consultancy located in Lugano, Switzerland—and co-founder and UX manager at Phiware Engineering—a Swiss firm specializing in enterprise applications. Luca’s work focuses on agile UX design, applying user-centered design principles to projects for clients such as Generali Assurance, Swiss-Italian Television, the Swiss Post, and Italy’s Innovation Department. Luca is president of IOSHI (International Organization for Standards in Human/Computer Interfaces)—an association that promotes standards in Human/Computer interfaces—is a member of many international organizations—such as IWA/HWG (International Webmasters Association/HTML Writers Guild) and UPA (Usability Professionals’ Association)—and participates in the W3C HTML, Web Content Accessibility, and Web Application working groups as well as that for ISO software ergonomics.
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Specialties: Brand Strategy | Consulting | Information Design | Interaction Design | UX Design | User Interface Design
Mark Schraad
Mark has been a designer for his entire professional career. His work in human-computer interaction began before many had even heard of the Internet. Most recently, Mark has specialized in designing ecommerce sites and mobile apps and driving innovation toward the future. He has deep experience in user research, business strategy, and building and managing high-performing teams. Mark currently consults in these areas for both startups and major corporations.
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Specialties: Consulting | Interaction Design | UX Design | UX Management | UX Strategy
Matteo Penzo
At Consultechnology, an ITC company with offices in Milan and Lamezia Terme, Italy, Matteo conducted research projects that focused on natural interactions between people and computers, automotive applications, and universal design—specifically for the elderly and the disabled. Matteo began his career in information technology working for Anixter International at their Milan and London offices, managing their intranet design and programming team. Then he
worked as a project manager for a leading Italian Web agency
in Milan, where he managed Internet projects for international Fortune 500 companies. Matteo is a sought after speaker at national and international seminars—including CHI2005, Macromedia, and VNU to mention just a few—and is a professor
for the Interaction Design course in the Masters program in Humanistic Computer Studies at Bicocca University, Milan. He has written numerous articles on the subjects of natural interfaces, user experience, and technological innovation. He is also the UXnet Local Ambassador for Milan.
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Specialties: Consulting | Interaction Design | UX Strategy | Usability
Matthew C. Clarke
Independent UX Consultant, Sydney Australia
Matthew’s 26 years in information technology include time in the trenches as a programmer, 10 years as a university lecturer in Australia and South Africa, technical writing, user interface design, and product management. During the past decade, Matthew worked with CorVu Corporation—later acquired by Rocket Software—as VP of Information Architecture, GM of Asia-Pacific, and Global Head of CorVu Product Development.
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Specialties: Consulting | Human Factors | Information Architecture | Usability
Maura Schreier-Fleming
As President of Best@Selling,
a sales training and consulting organization in Dallas, Texas,
Maura Schreier-Fleming works with business and sales professionals
on real-world skills and strategies, so they can sell more
and be more successful in
business. Her clients include MBNA, Fannie Mae, and
Fujitsu. She is the author of the book Real-World Selling for Out-of-this-World
Results and writes the column Selling Strategies for
the Insurance Record.
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Specialties: Brand Strategy | Consulting
Meghashri Dalvi
Meghashri Dalvi has combined her love of writing with an engineering and management background to create a successful career in technical communication. She currently works as a consulting technical communicator in India and is pursuing doctoral research in management.
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Specialties: Consulting | User Assistance
Mia Northrop
Mia has over 10 years of experience designing digital user experiences. She applies her passion for finding the sweet spot between user needs and business objectives, working for clients as diverse as Medibank, NAB, RMIT, eBay, Telstra, Ford, Merrill Lynch, Coles Group, EMC, and ANZ. Formerly, Mia worked for a who’s who of Australian Internet companies, including Fairfax Digital, Sensis, and SEEK, as well as the interactive agency Razorfish and the consultancy Symplicit. Her favorite part of UX projects is conducting UX research that illuminates the ideas that make the biggest impact on design.
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Specialties: Consulting | UX Design | UX Strategy | User Research
Michael Hawley
As Chief Design Officer at Mad*Pow, Mike brings deep expertise in user experience research, usability, and design to Mad*Pow clients, providing tremendous customer value. Prior to joining Mad*Pow, Mike served as Usability Project Manager for Staples, Inc., in Framingham, Massachusetts. He led their design projects for customer-facing materials, including e-commerce and Web sites, marketing communications, and print materials. Previously, Mike worked at the Bentley College Design and Usability Center as a Usability Research Consultant. He was responsible for planning, executing, and analyzing the user experience for corporate clients. At Avitage, he served as the lead designer and developer for an online Webcast application. Mike received an M.S. in Human Factors in Information Design from Bentley College McCallum Graduate School of Business in Waltham, Massachusetts, and has more than 13 years of usability experience.
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Specialties: Consulting | UX Design | UX Management | Usability | User Research
Pabini Gabriel-Petit
With more than 20 years of experience at companies like Google, Apple, WebEx, Cisco, BMC Software, and various startups, Pabini provides UX strategy and design consulting services. Pabini was previously Principal UX Architect at BMC Software, VP of User Experience at scanR, Manager of User Experience at WebEx, and Human Interface Engineer at Apple. She has led UX strategy, design, and user research for Web, mobile, and desktop applications for consumers, SMBs, and enterprises, in diverse product domains. Working collaboratively with executives, multidisciplinary product teams, and UX teams, she has envisioned and defined holistic UX design solutions for innovative, award-winning products that achieved success in the marketplace. The diversity of her skills and experience enables Pabini to think outside the box and synthesize innovative UX design solutions for challenging design problems. Pabini is passionate about creating great user experiences that meet users' needs and get business results. A thought leader in the UX community, Pabini was a Founding Director of the Interaction Design Association.
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Specialties: Consulting | Interaction Design | UX Design | UX Management | UX Strategy | Visual Design
Patrick Kennedy
Patrick has over 10 years of experience in the digital media and Web industries, and his expertise covers many areas, including information architecture, ethnographic and design research techniques, and best practice Web design and development. Over the years, Patrick has advised a wide range of clients, across private and public sectors, both in Australia and the United Kingdom. Patrick is a member of the Sydney chapter
of the Usability Professionals’ Association (UPA), the Computer-Human Interaction Special Interest Group of Australia
(CHISIG), the Web Standards Group
(WSG), the Australian Interactive Media Industry Association
(AIMIA), the Web Industry Professionals Association
(WIPA), and the Information Architecture Institute
(IAI), as well as several smaller special interest groups. Patrick holds a degree in Computer Systems Engineering from the University of Technology, Sydney.
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Specialties: Consulting | Information Architecture | UX Strategy | Usability | User Research
Paul Bryan
Paul is a UX strategist and researcher who began designing ecommerce Web sites in 1995, in Barcelona, Spain. Since founding Retail UX in 2002, Paul’s consulting clients have included some of the most successful corporations in the world—such as The Home Depot, Coca-Cola, SAP, Delta Air Lines, Philips, Macy’s, Bloomingdale’s, Cox, and GE. Paul manages the UX Strategy and Planning group on LinkedIn.
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Specialties: Consulting | Interaction Design | UX Strategy | User Research
Paul J. Sherman
ShermanUX provides a range of services, including research, design, evaluation, UX strategy, training, and rapid contextual innovation. Paul has worked in the
field of usability and user-centered design for the past 13 years. He was
most recently Senior Director of User-Centered Design at Sage Software in
Atlanta, Georgia, where he led efforts to redesign the user interface and
improve the overall customer experience of Peachtree Accounting and several
other business management applications. While at Sage, Paul designed and implemented a customer-centric contextual innovation program that sought to identify new product and service opportunities by
observing small businesses in the wild. Paul also led his team’s effort to modernize and bring consistency to
Sage North America product user interfaces on both the desktop and the Web.
In the 1990s, Paul was a Member of Technical Staff at Lucent Technologies
in New Jersey, where he led the development of cross-product user interface
standards for telecommunications management applications. As a consultant,
Paul has conducted usability testing and user interface design for banking,
accounting, and tax preparation applications, Web applications for financial
planning and portfolio management, and ecommerce Web sites. In 1997,
Paul received his PhD from the University of Texas at Austin. His
research focused on how pilots’ use of computers and automated systems
on the flight deck affects their individual and team performance. Paul is
Past President of the Usability Professionals’ Association, was the founding
President of the UPA Dallas/Fort Worth chapter, and currently serves on the
UPA Board of Directors and Executive Committee. Paul was Editor and contributed
several chapters for the book Usability
Success Stories: How Organizations Improve by Making Easier-to-Use Software
and Web Sites, which Gower published in October 2006. He has presented at conferences in North America, Asia,
Europe, and South America.
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Specialties: Consulting | UX Design | UX Strategy | Usability | User Research
Peter Bogaards
With almost 20 years of experience in information design, information architecture, and user-centered design, Peter is a recognized leader in the international information design community. Prior to founding BogieLand, he worked for the InfoDesign & Usability Group of Razorfish Europe and was information and user interface designer at Informaat. He was responsible for the design of intentional user experiences, including user interfaces, site architectures, navigation, and usability for clients such as eBay, Elsevier Science, IBM, Nissan, and Vodafone.
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Specialties: Consulting | Information Architecture | Information Design | UX Design | User Research
Robert Barlow-Busch
At Quarry, Robert led projects for clients who want to distinguish
themselves through products that are well designed, usable,
and deliver an outstanding customer experience. As Practice
Director of Interaction Design, he also worked with teammates
to develop Quarry’s design methods. For instance, Robert introduced
the use of personas to Quarry and has
since then employed personas for projects in a variety of industries.
He has also helped develop methods for better aligning usability
with the goals and practices of marketing and branding. Some
of this expertise is captured in Robert’s invited chapter
about “Marketing Versus Design Personas,” in
The
Persona Lifecycle,
a book Morgan Kaufmann will publish in 2006. With over 14 years of experience designing software and Web applications, Robert has worked throughout North America
and Europe, at companies with familiar names such as Sony and FedEx.
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Specialties: Brand Strategy | Consulting | Interaction Design | UX Design | UX Strategy
Ryan Bell
At EffectiveUI, Ryan leads development teams in creating custom applications that improve digital interactions and enhance engagement with a company and its brand. His teams build user experiences that delight both clients and their customers. He has more than eight years of experience in IT delivery and support. In addition to software development, Ryan has worked in information architecture, data visualization, and usability research. Ryan completed his B.A. at the University of Denver, with a double major in Digital Media Studies and Spanish.
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Specialties: Consulting | Information Architecture | UX Development
Sam Ng
As a co-founder and Director of the consultancy Optimal Usability and a passionate generalist, Sam has been involved with over 100 usability and design projects with clients in such diverse domains as government, ecommerce, education, finance, telecommunications, and not-for-profits. With a desire to practice what he preaches, Sam recently led a small team to design and develop the online card sorting tool, OptimalSort. Built on a modest budget and with limited resources, OptimalSort is now being used by hundreds of leading companies and Web professionals worldwide.
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Specialties: Consulting | Information Architecture | Interaction Design | UX Strategy | Usability
Scott Plewes
Scott has deep expertise in user experience design, user research, and incorporating the voice of the customer into product design. With 20 years of experience in the field of UX design, he has worked in both the public and private sectors. His UX design skills cover the spectrum of desktop, Web, and mobile applications for a wide range of telecommunications, healthcare, enterprise, and consumer products. A strong advocate for collaboration between multiple disciplines, as well as user and stakeholder involvement in the creation of exceptional UX designs, Scott frequently speaks at software and design conferences across North America.
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Specialties: Consulting | UX Design | UX Strategy | User Research
Shanshan Ma
Shanshan has extensive research experience in understanding how human beings organize and find information on the Web and in their own personal computing environment. Her expertise includes designing and conducting user research, handheld device and Web site usability, and user experience consulting. Shanshan received her PhD degree in the area of Human-Computer Interaction from Drexel University.
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Specialties: Consulting | UX Design | Usability | User Research
Sharon Harper
As a consultant, Sharon focuses on the information architecture aspect of user experience design. She is passionate about the information-seeking success of users across a range online platforms. Sharon holds an M.S. in Information Architecture & Knowledge Management—now User Experience Design—and an M.L.S. from Kent State University, and is an active member of several online UX and usability groups and the Northeast Ohio chapter of UPA. She writes about UX education, the usability landscape, and the structure and design of information.
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Specialties: Consulting | Information Architecture | Information Design | Interaction Design | UX Design | Usability
Shazeeye Kirmani
Shazeeye translates customer needs into delightful online experiences, addressing changing market dynamics while maximizing profit. She thrives at the intersection of technology and marketing. Shazeeye received her M.S. in Human Factors from the State University of New York at Buffalo in 2004. She recently earned her MBA at The Paul Merage School of Business at UC Irvine. Prior to starting her latest course of study, she was a Senior Usability Engineer at Infosys Technologies, Limited, India. Some of the clients she has worked for include Fidelity Investments, CVS Pharmacy, Walmart, and Wells Fargo.
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Specialties: Consulting | Human Factors | Information Architecture | Information Design | UX Management | UX Strategy | Usability | User Research
Shira Gutgold
Shira is a UX designer with a passion for creating innovative and inspiring interactive experiences. She works as a freelance UX design consultant and spends her free time tinkering with new technologies and new usability testing methods for testing different types of interactive experiences. Shira received her MA in Interactive Media from London College of Communications.
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Specialties: Consulting | UX Design | User Research
Steve Baty
Focusing on the business side of the user experience equation, Steve has over 14 years of experience as a UX design and strategy practitioner, working on Web sites and Web applications. Leading teams of user experience designers, information architects, interaction designers, and usability specialists, Steve integrates user and business imperatives into balanced user experience strategies for corporate, not-for-profit, and government clients. He holds Masters degrees in Electronic Commerce and Business Administration from Australia’s Macquarie University (MGSM), and a strong focus on defining and meeting business objectives carries through all his work. He also holds a Bachelor of Science in Applied Statistics, which provides a strong analytical foundation that he further developed through his studies in archaeology. Steve is VP of the Interaction Design Association (IxDA), a member of IA Institute and UPA, founder of the UX Book Club
initiative, Co-Chair of of UX Australia, and an editor and contributor for Johnny Holland.
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Specialties: Consulting | UX Strategy | User Research
Tal Bloom
In 2001, Tal began scoping and designing digital projects and enthusiastically embraced the shift to user-centred design because it more naturally incorporates the values of empathy, optimism, and ethics. He has worked primarily for consultancies, both as a consultant and as a manager, but also on the client side. His projects have primarily involved Web site and online system requirements analysis and interaction design, but also business strategy, brand creation, process improvement, and market research for a mix of corporate, government, and not-for-profit clients. Tal especially takes pleasure in weaving many little innovations into a technically graceful solution that empowers users and delights his clients. Tal holds a Bachelor of Engineering (Electrical, First Class Honours) from N.S.W. University.
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Specialties: Consulting | Information Architecture | UX Design
Tim Loo
Tim is a Partner at Foolproof, one of Europe’s largest experience design companies. He leads Foolproof’s Strategy & Planning practice, developing and deploying the company’s experience strategy framework, methods, and expertise across a range of global clients. As a UX strategist, he works with global brands such as Sony, Shell, HSBC, and Santander to map and understand their existing customer ecosystems and build their UX vision, roadmap, and KPIs to transform their businesses around the new breed of digitally connected customers. He has a degree in Information Technology from the University of Technology, Sydney. Tim is Vice President of the UK UPA.
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Specialties: Brand Strategy | Consulting | Service Design | UX Strategy
Tobias Komischke
Tobias has been working in the area of user experience for over 10 years. Currently, he is responsible for the user experience on the inside—development—and outside—training and consulting—at Infragistics. At Siemens, he held senior R&D positions at Corporate Technology, Corporate Research, and Medical Solutions, in both Germany and the U.S. Tobias earned a PhD in Economics and Social Sciences, from Universität Kassel, in Germany. He has reviewed papers for several international technical journals and conferences and has published more than 30 articles. He is a member of ACM, HFES, and UPA.
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Specialties: Consulting | Human Factors | Usability | User Interface Design
Toby Biddle
With a background in market research, Toby has been a UX professional for more than 15 years. He focuses on bringing affordable, quantitative user experience testing to the masses. As a result, Toby has created Loop11, a Web application that lets anyone conduct their own online usability testing studies, without any need for moderators or swanky labs.
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Specialties: Consulting | Usability | User Research
Todd Warfel
At Messagefirst, Todd focuses on research and design of consumer and b2b products. A recognized leader in the design research and usability fields, Todd speaks regularly at universities and industry conferences and contributes to industry publications. With over 14 years of industry experience and a background in English, cognitive psychology, and product design, he has worked on over a dozen industry-first products. Todd has done work with a variety of clients, including Albertsons, AT&T Wireless, Bankrate, Bank of America, Comcast, Cornell University, Dell, GSK, IntraLinks, Palm, Sallie Mae, Splenda, SBC, SUNY, and Tufts University.
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Specialties: Consulting | Interaction Design | Usability | User Research
Traci Lepore
At Avid, Traci is responsible for helping to define the customer experience for the Web. While working as a consultant at InContext Enterprises, she worked on both enterprise and consumer projects across a variety of industries and domains. With over ten years of experience as an interaction designer, with a focus on user-centered design methods, Traci has experienced a broad range of work practices. Through her UXmatters column, Dramatic Impact, Traci hopes to infuse aspects of theatrical theory and practice into her design practice and bring a more empathetic and user-centered focus to her work. Traci holds an M.A. in Theater Education from Emerson and a B.S. in Communications Media from Fitchburg State College. She is a member of the Boston chapters of UPA and IxDA.
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Specialties: Consulting | Interaction Design | UX Design | UX Strategy
Tricia Clement
Tricia specializes in translating consumer needs and cultural differences into delightful online experiences. Capturing data through various qualitative and quantitative research methods and combining it with advanced behavioral modeling techniques, she creates a holistic visualization of a consumer’s mental model, cognitive process, and behavioral patterns. Her insights and visualizations help companies align their corporate priorities, develop their product strategies, and align their organizational structures with those of their customers. Prior to entering industry, Tricia was a National Research Service Award (NRSA) Neuroscience Postdoctoral fellow at Stanford University, examining social regulation of the brain. She has extensively studied and written about the commonalities and differences in learning and memory strategies between humans and other animals, focusing on social learning, concept learning, memory strategies, and symbolic representation. For her work in the area of cognition, she has received awards and competitive grants from the National Science Foundation (NSF), National Institute of Mental Health (NIMH), and Howard Hughes. Tricia has published over 30 journal articles and book chapters. American Scientist and The Economist covered her innovative research demonstrating work ethic in pigeons, which challenged human-centered theories explaining the phenomenon. Her latest page turner, “Steering Clear of Trouble: Fish Can Infer Social Rank by Observation Alone,” garnered the cover of Nature.
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Specialties: Brand Strategy | Consulting | Information Design | UX Strategy | User Research
Whitney Hess
Based in New York City, Whitney is an independent UX design consultant. She helps make stuff easy and pleasurable to use. Whitney is a strategic partner with Happy Cog and UX consultant for boxee, among other startups, agencies, and major corporations. Prior to going independent, she was on the design team at Liquidnet. Previously, she was an interaction designer at the marketing agencies Digitas and Tribal DDB, where her clients included American Express, The New York Times, Allstate, Claritin, Tropicana, and EarthLink. Though she began her higher education in computer science, Whitney received a Bachelor of Arts in Professional Writing and a Master’s degree in Human-Computer Interaction from Carnegie Mellon University.
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Specialties: Consulting | Interaction Design | UX Design | UX Strategy | Usability | User Interface Design | User Research
Whitney Quesenbery
Whitney is an expert in user research, user experience, and usability, with a passion for clear communication. As Principal Consultant at Whitney Interactive Design, she works with large and small companies to develop usable Web sites and applications. She enjoys learning about people around the world and using those insights to design products where people matter. She also works on projects with the National Cancer Institute / National Institutes of Health, IEEE, The Open University, and others. Whitney has served as President of the Usability Professionals’ Association
(UPA), on the Executive Council for UXnet,
on the board of the Center for Plain Language,
and as Director of the UPA Usability in Civic Life
project. She has also served on two U.S. government advisory committees: Advisory Committee to the U.S. Access Board (TEITAC), updating the Section 508 regulations, and as Chair for Human Factors and Privacy on the Elections Assistance Commission Advisory Committee (TGDC), creating requirements for voting systems for US elections. Whitney is proud that one of her articles has won an STC Outstanding Journal Article award and that her chapter in Content and Complexity, “Dimensions of Usability,” appears on many course reading lists. She wrote about the use of stories in personas in the chapter “Storytelling and Narrative,” in The Personas Lifecycle, by Pruitt and Adlin. Recently, Rosenfeld Media published her book Storytelling in User Experience Design,
which she coauthored with Kevin Brooks.
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Specialties: Accessibility | Consulting | Usability | User Research



