Content Strategy

Caroline Jarrett

Usability Consultant at Effortmark Ltd, Leighton Buzzard UK

Caroline became interested in forms when delivering OCR (Optical Character Recognition) systems to the UK Inland Revenue. The systems didn’t work very well, and it turned out that problems arose because people made mistakes when filling in forms. Since then, she’s developed a fascination with the challenge of making forms easy to fill in—a fascination that shows no signs of wearing off over 15 years later. These days, forms are usually part of information-rich Web sites, so Caroline now spends much of her time helping clients with content strategy on huge Web sites. Caroline is coauthor, with Gerry Gaffney, of Forms that Work: Designing Web Forms for Usability, the companion volume to Ginny Redish’s hugely popular book Letting Go of the Words: Writing Web Content That Works. More

Specialties: Consulting | Content Strategy | Information Design | Usability

Chandler Turner

President of Accurate Business Communications, Portsmouth VA USA

Chandler’s personal passion is deeply understanding how communications drive people to action. He applies this knowledge to marketing communications of many types, including Web site content and marketing collateral. The focus of Chandler’s one-person company, Accurate Business Communications, is supporting other businesses in their sales and marketing efforts by creating communications that enable his clients to meet their business goals. In 1977, when Chandler was starting out as a Sales Representative with Scott Paper Company, their national sales trainers had begun to learn about and adapt Neuro-Linguistic Programming (NLP) to consumer products sales. His journey has taken him from a basic understanding of the Pygmalion Effect to learning about advanced discovery techniques, cognitive psychology, the function of short-term memory, and rationalization of thought and perception. In his work, Chandler calls on 35 years of experience in field sales and training for such organizations as Scott Paper Company, Wells Fargo Home Mortgage, Northwestern Mutual, and several regional consulting firms. He speaks often and presents seminars on the subject of strategic Web site content. More

Specialties: Brand Strategy | Consulting | Content Strategy | Human Factors

Colleen Jones

Founder and Principal at Content Science
Atlanta GA USA

An enthusiastic pioneer of content strategy and user experience, Colleen has led and supported strategic initiatives for large global brands such as Philips, InterContinental Hotels Group, and The Home Depot. She has a wealth of content strategy experience, having held key leadership positions at threebrick, which she co-founded; Spunlogic, now Engauge Digital; the Centers for Disease Control & Prevention (CDC); and Cingular Wireless, now AT&T. Colleen holds a B.A. in English and Technical Writing and an M.A. in Technical Communication from James Madison University. A participant in the landmark Content Strategy Consortium at IA Summit 2009, Colleen is very active in the Atlanta UX and content strategy communities, as well as a notable author on content strategy and user experience. She is the author of the forthcoming book Clout: The Art and Science of Influential Web Content. More

Specialties: Consulting | Content Strategy | Information Architecture | Information Design | UX Design | UX Strategy

Kristina Mausser

Principal of DigitalWord, Ottawa Ontario Canada
Content Strategist for the Canadian division of FatDUX

Kristina’s portfolio includes client work for Microsoft, Sephora, Fusion Brands Inc., the Canadian Air Transport Security Authority, the Government of Canada, and the Government of Jamaica. Kris is cocreator of the highly successful Follow the UX Leader workshops, teaching information architecture, user experience, and writing for the Web. A firm believer in UX-centered design, she is an active member of the UX Book Club Ottawa and founder of Canada’s first Web Content Strategy Meetup. Kris has been interviewed on both radio and television in Canada and Jamaica and has been a guest lecturer on the subjects of knowledge management, writing for the Web, social media, and Web communications at Algonquin College, the University of Maryland, and the University of Technology in Kingston, Jamaica. A graduate of Wilfrid Laurier University, Kris earned an Honours Bachelor of Arts in English Language and Literature. She also studied advertising, Web publishing, and ebusiness at the Centennial College School of Communications, Media, and Design in Toronto. In 2007, Kris was nominated for Canada’s Top 40 Under 40 Award, in recognition of her vision, innovation, and impact within the Web community. More

Specialties: Consulting | Content Strategy | Information Architecture