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Human Factors

April McGee

Vice President of UX Strategy at Human Factors International, South Brunswick NJ USA

April has the expertise that comes from more than 30 years of professional experience in the field of user experience and has spent the last 10 years with Human Factors International. As Vice President of UX Strategy at HFI, she is passionate about helping clients to mature their UX practices and embed user-centricity into their organizations. MoreMore

Baruch Sachs

Senior Director, Human Factors Design at Pegasystems, Cambridge MA USA

With over 12 years of experience leading and participating in successful efforts to improve user experience across various industries, Baruch has a developed a wide range of skills in the areas of interaction design, user interface development, and product management. For the past 5 years, he has developed and led the global user experience team at Pegasystems and serves as the principal end-user advocate for the Pegasystems Services organization in the delivery of user interface design and user experience to customers and partners. MoreMore

Ben Werner

Senior Product Marketing Manager at Microsoft, Redmond WA USA

With a background in Human-Computer Interaction, Ben cares deeply about designing simple, usable solutions to business problems. His areas of expertise include customer self-service, voice of the customer, multi-channel interactions, customer care, case management, and business agility. Ben holds an MS in Human-Computer Interaction and is a board-certified Associate Human Factors Professional. MoreMore

Bryan McClain

Principal Researcher and Co-Founder at Metric Lab
Redwood City CA USA

Bryan is passionate about connecting with people and understanding their experiences and perspectives. Bryan co-founded Metric Lab with Demetrius Madrigal after doing research at NASA Ames Research Center for five years. While at NASA, Bryan worked on a variety of research studies, encompassing communication and human factors and interacting with hundreds of participants. As a part of his background in communication research, he received extensive training in communication methods, including certification-level training in police hostage negotiation. Bryan uses his extensive training in advanced communication methods in UX research to help ensure maximum accuracy and detail in user feedback. Bryan enjoys innovating user research methods that integrate communication skills, working with such companies as eBay, Kodak, Microsoft, and BAE Systems. MoreMore

Chandler Turner

President of Accurate Business Communications, Portsmouth VA USA

Chandler’s personal passion is deeply understanding how communications drive people to action. He applies this knowledge to marketing communications of many types, including Web site content and marketing collateral. The focus of Chandler’s one-person company, Accurate Business Communications, is supporting other businesses in their sales and marketing efforts by creating communications that enable his clients to meet their business goals. In 1977, when Chandler was starting out as a Sales Representative with Scott Paper Company, their national sales trainers had begun to learn about and adapt Neuro-Linguistic Programming (NLP) to consumer products sales. His journey has taken him from a basic understanding of the Pygmalion Effect to learning about advanced discovery techniques, cognitive psychology, the function of short-term memory, and rationalization of thought and perception. In his work, Chandler calls on 35 years of experience in field sales and training for such organizations as Scott Paper Company, Wells Fargo Home Mortgage, Northwestern Mutual, and several regional consulting firms. He speaks often and presents seminars on the subject of strategic Web site content. MoreMore

Demetrius Madrigal

Principal Researcher and Co-Founder at Metric Lab
Redwood City CA USA

Demetrius truly believes in the power of user research—when it is done well. With a background in experimental psychology, Demetrius performed research within a university setting, as well as at NASA Ames Research Center before co-founding Metric Lab with long-time collaborator, Bryan McClain. At Metric Lab, Demetrius enjoys innovating powerful user research methods and working on exciting projects—ranging from consumer electronics with companies like Microsoft and Kodak to modernization efforts with the U.S. Army. Demetrius is constantly thinking of new methods and tools to make user research faster, less costly, and more accurate. His training in advanced communication helps him to understand and connect with users, tapping into the experience that lies beneath the surface. MoreMore

Jeff Larson

As an Interaction Designer at Plantronics, Jeff participates in all phases of the user interface development process—from ideation and opportunity identification to the design and implementation of both hardware and software. He excels in communicating concepts to stakeholders and has a fervent desire to expand and refine his UX skillset. To continue his professional growth, Jeff will be pursuing a master’s degree in UX design. MoreMore

Jordan Julien

Independent UX Strategy Consultant, Toronto Canada

Operating as an independent consultant, Jordan focuses on UX strategy, digital planning, social-media strategy, and SEO (Search Engine Optimization). His recent clients include VISA, RBC, P&G, GE, Telus, Toyota, Coke, Nike, Critical Mass, Proximity, and many others. MoreMore

Junaid Asad

User Experience Lead at IBM Global Business Services, Bangalore India

Junaid’s UX design experience encompasses both the services and themanufacturing industries. In addition to his having worked on social media initiatives with organizations like IBM and HP, he has done user interface design for Web applications and products and worked on new technologies in both mature and emerging markets, business process analysis and re-engineering, and human performance assessment and improvement. Junaid has graduate degrees in both Human Factors Psychology and Electrical Engineering and brings a multidisciplinary approach to his work. He is also a Certified Usability Analyst (CUA). MoreMore

Kyle Soucy

Founding Principal at Usable Interface, Rochester NH USA

As the founding principal of Usable Interface, a consulting company specializing in product usability and user-centered design, Kyle Soucy has created intuitive user interfaces for a variety of products and Web sites. Her clients range from pharmaceutical giants like Pfizer to publishing powerhouses like McGraw-Hill. Kyle is the Founder and Past President of the New Hampshire Chapter of the Usability Professionals’ Association (NH UPA); has served as the Chair of PhillyCHI, the Philadelphia Chapter of the Association for Computing Machinery’s Special Interest Group on Computer-Human Interaction (ACM SIGCHI), and is the local UXnet Ambassador for New Hampshire. She is passionate about the continued growth of the usability and user experience design community. MoreMore

Matthew C. Clarke

Independent UX Consultant, Sydney Australia

Matthew’s 26 years in information technology include time in the trenches as a programmer, 10 years as a university lecturer in Australia and South Africa, technical writing, user interface design, and product management. During the past decade, Matthew worked with CorVu Corporation—later acquired by Rocket Software—as VP of Information Architecture, GM of Asia-Pacific, and Global Head of CorVu Product Development. MoreMore

Michael Zuschlag

Engineering Psychologist at the John A. Volpe National Transportation Systems Center, Cambridge MA USA

Working in transportation human factors for modes of transport spanning land, sea, and air, Michael’s projects range from airliner flight decks to public transit Web sites. His work encompasses applied experimental research, usability testing and evaluation, statistical analysis, computational modeling of human performance, user interface design, human-computer interface and human factors standards development, and program evaluation. Michael has a doctorate in psychology and a masters in industrial engineering from the University of Massachusetts at Amherst. MoreMore

Michele Marut

User Experience Researcher at Misys, New York NY USA

Michele was formerly a Human Factors Specialist with the medical manufacturing company Respironics. Since 1999, Michele has been applying Human Factors principles to the design and evaluation of a range of products. Her experience includes usability testing kitchen and bath products at Kohler and making Navy ships more user friendly at General Dynamics: Bath Iron Works. She currently serves as the UXnet Local Ambassador and IxDA Local Coordinator for Pittsburgh and chairs the Environmental Design Technical Group of HFES. Michele holds an M.S. in Human Environment Relations from Cornell University. MoreMore

Peter Hornsby

Web Design and UX Manager at Royal London
Reading Berkshire UK

Peter has been actively involved in Web design and development since 1993, working in the defense and telecommunications industries; designing a number of interactive, Web-based systems; and advising on usability. He has also worked in education, in both industry and academia, designing and delivering both classroom-based and online training. In his role as Web Design and UX Manager at Royal London, Peter is responsible for the user experience of consumer sites; working with business analysts, testers, and developers; setting standards for user experience; and promoting a user-centered design process within the business. Peter has a PhD in software component reuse and a Bachelors degree in human factors, both from Loughborough University, in Leicestershire, UK. He has presented at international conferences and written about reuse, eLearning, and organizational design. MoreMore

Shazeeye Kirmani

Senior Usability Engineer, San Francisco CA USA

Shazeeye translates customer needs into delightful online experiences, addressing changing market dynamics while maximizing profit. She thrives at the intersection of technology and marketing. Shazeeye received her M.S. in Human Factors from the State University of New York at Buffalo in 2004. She recently earned her MBA at The Paul Merage School of Business at UC Irvine. Prior to starting her latest course of study, she was a Senior Usability Engineer at Infosys Technologies, Limited, India. Some of the clients she has worked for include Fidelity Investments, CVS Pharmacy, Walmart, and Wells Fargo. MoreMore

Simon Norris

CEO and founder of Nomensa, Bristol UK

Simon founded the digital agency Nomensa in 2001, with the objective of putting human behavior at the heart of Web design and ensuring that Web sites not only employ great design and technology, but deliver ground-breaking experiences to users, improving both accessibility and usability. With a detailed understanding of how people make choices and the factors that influence them, Simon has turned the traditional view of Web design on its head, focusing on people’s emotions and the way they interact with technology rather than the way technology can change their behavior. As a result, organizations such as Sky, the National Trust, the BBC, the Royal Mail, and many other top brands and international megacorporations ask him not merely to design or improve their online experience, but to transform it by humanizing their technology. MoreMore

Steve Psomas

Interaction Designer / UI Product Manager at Workday, San Francisco Bay Area CA USA

Specializing in Web application design and UI product management, Steve has eight years of experience in UX design and four years in UI component engineering at Workday, Responsys, Neoforma, Intuit, Clear Ink, and Maus Haus. He is currently responsible for managing UI requirements and interaction design at Workday. Steve has developed and presented an audio conference on Rich Interaction Design. In his work as a designer, he draws inspiration from his prior experience as a technical writer and teacher. Steve graduated from the University of San Diego with a B.A. in English. He is a member of UPA and SIGCHI. MoreMore

Tobias Komischke

Director of User Experience at Infragistics, New York NY USA

Tobias has been working in the area of user experience for over 10 years. Currently, he is responsible for the user experience on the inside—development—and outside—training and consulting—at Infragistics. At Siemens, he held senior R&D positions at Corporate Technology, Corporate Research, and Medical Solutions, in both Germany and the U.S. Tobias earned a PhD in Economics and Social Sciences, from Universität Kassel, in Germany. He has reviewed papers for several international technical journals and conferences and has published more than 30 articles. He is a member of ACM, HFES, and UPA. MoreMore

Tomer Sharon

User Experience Researcher at Google, New York NY USA

A user experience researcher at Google New York since 2008, Tomer is currently doing user research for Google Search. Previously, he led the UX research effort for Google’s online advertising management platform, DFP (Doubleclick for Publishers). Prior to working for Google, he was a user researcher at Check Point Software Technologies in Israel, where he led the research effort for dozens of networking and Internet security products on various platforms. As founder and president of UPA Israel, Tomer led the chapter to many achievements, including raising awareness of the need for easy-to-use, efficient, and fun technology products, as well as growing and nurturing a professional community of 1,000 practitioners. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UX Magazine. Tomer is the author of the forthcoming Morgan Kaufmann book, It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects, which will be out in 2012. He holds a master’s degree in human factors in information design from Bentley University. MoreMore