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Industrial Design

Ahmed Riaz

Senior Designer at frog design

Ahmed is an interaction and industrial designer with a background in design research, expertise in visual thinking, and a passion for making objects that dissolve into behavior. His past design experiences include time spent as a design researcher for Gulfstream Aerospace, honing his skills as a professional napkin sketcher for the visual thinking company XPLANE, and reinventing ecommerce for the Internet pioneer eBay. He is currently studying for an MBA in Design Strategy at California College of the Arts. MoreMore

Jeffrey Greger

Industrial Design Consultant

Jeffrey brings an insatiable curiosity and human-focused approach to bear on discovering hidden needs and creatively solving intractable problems. He has designed a zero-emissions micro-home, envisioned next-generation retail experiences for L’Oreal Paris, and worked with entrepreneurs to develop intuitive and approachable medical devices. Jeffrey is the founding chair of IDSA (Industrial Designers Society of America) Silicon Valley and has recently begun working with FAIR Money, a multidisciplinary research collective that is studying income inequality and student-loan debt in Silicon Valley. MoreMore

Liam Friedland

VP of UX at Informatica

Liam is a UX leader and architect, with an educational background in industrial design. His passion lies in creating great products that delight users. At Informatica, Liam and his team deliver UX strategy, design innovation, and user research for the company’s diverse product lines. In Liam’s previous UX positions, his work has encompassed UX design, research, strategy, and leadership for large, mid-size, and start-up companies. MoreMore

Michael Davis-Burchat

Manager, Portfolio Roadmap Mobile Phones at Nokia

As a Product-Portfolio Manager at Nokia, Michael led design-research planning, portfolio studies, and work practice innovation projects, all of which represent boundary objects. Michael’s work introduces human-centered reasoning as a practical way to reorient profit-and-loss decision making and create value for people. His prior work in the domains of corporate strategy, design strategy, consumer insights, business-process design and concept making, and industrial design enabled each silo to reason more clearly with each other through design thinking. Prior to receiving a Masters in Design Methods from the Illinois Institute of Design, in Chicago, Michael was a Professor of Industrial Design at Humber College, in Toronto. Michael is particularly interested in the topic of mastery and the forces that confound it during innovation planning. MoreMore