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Usability

Afshan Kirmani

User Experience Analyst at MindTree Limited, Bangalore India

A usability analyst with a background in psychology, Afshan analyzes and determines users’ real needs within specific contexts before designing Web sites and applications. Her user studies go beyond the cognitive approaches users take when using a user interface. Applying her knowledge across domains, she believes that, without an understanding of the human mind and interpretive insights, attempts at creativity and innovation fail to deliver what is essential to users. Afshan values opportunities to connect with other experts in the global UX industry and has presented at local HCI meetups. She values innovation and has faith that usability will emerge as a best practice in software design, globally. MoreMore

Bob Goodman

Product Designer at Microsoft
Principal at BobGoodman.Net, Inc., Boston MA USA

Bob Goodman is a Boston-based UX professional whose consulting business offers a unique integrated model of consulting and creative services, including interaction design, information architecture, usability consulting, copywriting, brand building, and business strategy. Before launching his own business, Bob served as creative director at several leading interactive agencies in New England. As a usability consultant, Bob has run hundreds of usability labs. From these intense and sustained interactions with real-world users, he has extracted a unique set of principles and practices surrounding the user experience. At the core is his understanding of the ways in which a successful user experience flows from and undergirds smart business strategy and lasting brand value. Bob is a member of the UPA, IAI, and SIGCHI, and serves as Boston’s Local Ambassador for UXnet. He is a frequent awards show judge and speaker on UX, design, usability, and IA. MoreMore

Caroline Jarrett

Usability Consultant at Effortmark Ltd, Leighton Buzzard UK

Caroline became interested in forms when delivering OCR (Optical Character Recognition) systems to the UK Inland Revenue. The systems didn’t work very well, and it turned out that problems arose because people made mistakes when filling in forms. Since then, she’s developed a fascination with the challenge of making forms easy to fill in—a fascination that shows no signs of wearing off over 15 years later. These days, forms are usually part of information-rich Web sites, so Caroline now spends much of her time helping clients with content strategy on huge Web sites. Caroline is coauthor, with Gerry Gaffney, of Forms that Work: Designing Web Forms for Usability, the companion volume to Ginny Redish’s hugely popular book Letting Go of the Words: Writing Web Content That Works. MoreMore

Daniel Szuc

Principal Usability Consultant at Apogee Usability Asia Ltd., Hong Kong

Daniel is based in Hong Kong and helps companies in Asia like PCCW, HSBC, CSL, China Light & Power, Sunday, Cathay Pacific, Marriott, ADB, and Yahoo! China make their products easier to use. He has also worked with Telstra Australia and IBM. Daniel has spoken on Usability in Hong Kong, China, Singapore, Malaysia, United States, and Australia, helping to develop new groups of interest in the region. He recently co-wrote and released the Usability Kit with Gerry Gaffney. Daniel is a founding member and President of the UPA China Hong Kong Branch, co-founder of the UPA China User Friendly conferences, and holds a BS in Information Management from Melbourne University Australia. MoreMore

David Kozatch

Principal at DIG, New York NY USA

David Kozatch brings over 20 years experience in marketing research and customer user experience to his work as an interviewer and strategic consultant. As principal of DIG, which he founded in 1989, he has conducted literally thousands of focus groups and in-depth interviews in the areas of financial/business services, software, hardware, Web/interactive services, and telecommunications. Since 1996, David has been a leading thinker in helping companies gain a deeper understanding of the ways people use the Web and mobile communications. His company’s user experience research was integral to successful launches on the Web for Google, HBO, Verizon, and Absolut Vodka. And, more recently, his work for clients like Register.com, FedEx, and Cablevision has helped these companies build better brands online. MoreMore

Demetrius Madrigal

Principal Researcher and Co-Founder at Metric Lab, Redwood City CA USA

Demetrius truly believes in the power of user research—when it is done well. With a background in experimental psychology, Demetrius performed research within a university setting, as well as at NASA Ames Research Center before co-founding Metric Lab with long-time collaborator, Bryan McClain. At Metric Lab, Demetrius enjoys innovating powerful user research methods and working on exciting projects—ranging from consumer electronics with companies like Microsoft and Kodak to modernization efforts with the U.S. Army. Demetrius is constantly thinking of new methods and tools to make user research faster, less costly, and more accurate. His training in advanced communication helps him to understand and connect with users, tapping into the experience that lies beneath the surface. MoreMore

Eric Schaffer

Founder and CEO at Human Factors International (HFI), Inc., Fairfield Iowa USA

Eric Schaffer founded HFI in 1988 and, over the last quarter century, has become known as the visionary who identified usability as the driving force in the Third Wave of the Information Age—following hardware, then software as the previous key differentiators. Eric recognized that the most profound impact on corporate computing would be the result of a positive online user experience—the ability for a user to get a job done efficiently, easily, and without frustration. His book Institutionalization of Usability: A Step-by-Step Guide provides a roadmap companies can follow to make usability a systematic, routine practice throughout an organization. Eric co-developed HFI’s Schaffer-Weinschenk Methodâ„¢, the only ISO-certifiable process for user-centered design, which builds on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. He has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. Recently, Eric has been traveling the world teaching HFI’s newest course, “How to Design for Persuasion, Emotion, and Trust.” He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist. Eric earned his PhD in “Applied Psychology specializing in Human Performance”—aka usability—from Stevens Institute of Technology. MoreMore

Heather Nam

Director of Usability Research at Mediabarn Inc., Reston VA USA

Since the early 1990s, Heather has been testing Web sites and software for children throughout her career. She has a special ability to look at a situation through the eyes of her target audience, and her in-depth interviews and ability to skillfully ask the right questions help to uncover insights that otherwise might go unnoticed. Heather is passionate about understanding why users make decisions and has traveled nationally and internationally to moderate over 3,000 research interviews, focus groups, and ideation sessions, with groups that have included parents, teachers, teens, tweens, and young children. MoreMore

Hilary Coolidge

Consultant in Experience Design at Molecular, Boston MA USA

While at Molecular, Hilary has worked on projects for companies in the financial services, consumer products, Web services, and consulting industries. She was responsible for planning and conducting a usability study for a mobile Web site, produced site maps and annotated wireframes for a Web site redesign for a top-10 consulting company, and created a new home page for a well-known job search company, including new branding and campaign messaging. Other companies she has worked with include Coca-Cola, Boost, BCG, IBM, Monster.com, and Houghton Mifflin. Hilary enjoys bringing her business knowledge and experience to the experience design field. MoreMore

Isabelle Peyrichoux

Senior Customer Insights Researcher at Yahoo!, Sunnyvale CA USA

With a passion for exploring users’ mental models and more than seven years working in user experience in the United States, Canada, France, and the United Kingdom, Isabelle specializes in user research. Isabelle works for Yahoo!, in Silicon Valley, where she conducts all kinds of lab and field studies to inform product strategy and design. With two certificates in psychotherapy, she has endeavored to integrate her knowledge of psychotherapy and psychology into her practice as a user researcher and thereby contribute new approaches to the field of user research. Isabelle has a Masters degree in Information Science from the Conservatoire National des Arts et Métiers, in Paris, France. An engaging speaker, Isabelle has given presentations and workshops for professional associations and conferences. At the IA Summit, in 2006, she spoke about her experience conducting an international needs analysis across North America, Europe, and Africa. MoreMore

Jeff Johnson

Principal Consultant at UI Wizards Inc., San Francisco CA USA

Jeff JohnsonJeff has worked in the field of human-computer interaction since 1978, as a user interface designer and implementer, engineering manager, usability tester, and researcher at companies such as Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. His product usability consulting firm, UI Wizards, offers user interface design, usability reviews, usability testing, and training services. After graduating from Yale University with a BA in Experimental Psychology, Jeff earned a PhD in Developmental and Experimental Psychology at Stanford University. He has taught in the Computer Science Departments at Stanford University and Mills College. In 2006, he was an Erskine Teaching Fellow at the University of Canterbury in Christchurch, New Zealand. Jeff has published numerous articles and book chapters on various topics relating to human-computer interaction, as well as on the impact of technology on society. He frequently gives talks and tutorials on usability and user interface design at conferences and at companies. Jeff is the author of Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules (2010), GUI Bloopers 2.0: Common User Interface Design Don’ts and Dos (2007), Web Bloopers: 60 Common Design Mistakes and How to Avoid Them (2003), and GUI Bloopers: Don’ts and Dos for Software Developers and Web Designers (2000). MoreMore

Jen Hocko

Senior Usability Specialist at The MathWorks, Natick MA USA

Jen currently works at The MathWorks, where she manages a team that focuses on improving the usability of both custom-built and procured business software. In the past, Jen has been a Web developer, technical writer, and interaction designer at both large and small organizations. She has an M.S. in Human Factors from Bentley University. MoreMore

Jim Ross

Principal of Design Research at Electronic Ink, Philadelphia PA USA

Jim has spent most of the 21st Century researching and designing intuitive and satisfying user experiences. As a design research consultant, he has helped such companies as Bank of America, Bloomberg, Comcast, Ford Motor Company, NBC Universal, Oppenheimer Funds, Novartis, Rite Aid, Vanguard, and Wyeth Pharmaceuticals. As a User-Centered Designer at JPMorgan Chase, he led the design of large intranet sites, Web sites, and Web applications. Jim has a Masters of Science degree in Human-Computer Interaction from DePaul University. MoreMore

John S. Rhodes

Strategic Usability Consultant at WebWord LLC, Owego NY USA

Based in Owego, NY, John has helped such organizations as IBM, Women.com, Cabelas, US WEST, Universal Instruments, Binghamton University, and Broome Community College. He earned a B.S. in Management Science, an M.A. in Philosophy, and an M.A. in Experimental and Cognitive Psychology at Binghamton University. MoreMore

Josephine Wong

Principal Usability Consultant at Apogee Usability Asia Ltd., Hong Kong

Jo Wong has practiced as a usability consultant in Hong Kong for the past 10 years, working with companies such as PCCW and CSL. She specializes in conducting usability tests in both Cantonese and Mandarin. She is a member of the Usability Professionals’ Association (UPA) Hong Kong Chapter and promotes usability through her work with the Internet Professionals Association. Jo attended Melbourne University, completing a Bachelor of Social Science Information Management. MoreMore

Junaid Asad

User Experience Lead at IBM Global Business Services, Bangalore India

Junaid’s UX design experience encompasses both the services and themanufacturing industries. In addition to his having worked on social media initiatives with organizations like IBM and HP, he has done user interface design for Web applications and products and worked on new technologies in both mature and emerging markets, business process analysis and re-engineering, and human performance assessment and improvement. Junaid has graduate degrees in both Human Factors Psychology and Electrical Engineering and brings a multidisciplinary approach to his work. He is also a Certified Usability Analyst (CUA). MoreMore

Kate Walser

Principal Consultant and Senior User Experience Designer at CX Insights, Fairfax VA USA

Based outside Washington, DC, Kate is Principal Consultant for CX Insights, a division of Tritus Technologies, Inc. For the past 12 years, she has envisioned and designed products that make sense and engage customers—all while promoting accessibility. Kate has worked across industry, government, and non-profit organizations, including AXA/Equitable, T. Rowe Price, U.S. Department of Defense, U.S. Department of Health & Human Services, and Veterans Affairs, as well as for some international organizations. Kate was a member of the U.S. federal advisory committee that updated the Section 508 and Section 255 accessibility standards. She has a degree in biomedical engineering and an MBA in strategy and international business. She is VP of the Washington, DC-area UPA chapter, and a member of the UPA-Knowbility Web Accessibility Certificate advisory board. MoreMore

Kyle Soucy

Founding Principal at Usable Interface, Rochester NH USA

As the founding principal of Usable Interface, a consulting company specializing in product usability and user-centered design, Kyle Soucy has created intuitive user interfaces for a variety of products and Web sites. Her clients range from pharmaceutical giants like Pfizer to publishing powerhouses like McGraw-Hill. Kyle is the Founder and Past President of the New Hampshire Chapter of the Usability Professionals’ Association (NH UPA); has served as the Chair of PhillyCHI, the Philadelphia Chapter of the Association for Computing Machinery’s Special Interest Group on Computer-Human Interaction (ACM SIGCHI), and is the local UXnet Ambassador for New Hampshire. She is passionate about the continued growth of the usability and user experience design community. MoreMore

Laura Caprio

Product Manager at Matrix, Milan Italy

Laura has been active in Web site design since 1998—first as a Web designer, then as a content designer and editor. In 2001, Laura joined the new Information Architecture team at DNM—now Fullsix. Since then, she has been active in information architecture, user-centered design, and usability testing. Currently, Laura is working as a product manager at Matrix, a company in the Telecom Italia Group—the most important telco player in Italy. In her role at Matrix, she is responsible for UX design and information architecture and is the editor of www.alice.it, one of the best-known Web portals in Italy. Laura is co-founder of www.informationarchitecture.it, the first Italian Web site focusing on information architecture and user-centered design. She is also co-author of the book Information Architecture, the only book in Italian on this topic. For the last five years, Laura has been promoting information architecture and user-centered design through articles, courses, and panels at seminars and conferences, including the Italian IA Summit. MoreMore

Laurie Lamar

Senior UX Designer at Industrial Wisdom LLC, Denver CO USA

Laurie Lamar was previously a consulting information architect and interaction designer in Boulder, Colorado, USA. Her clients ranged from Fortune 100 companies to nonprofits, government agencies, and startups. Projects included large marketing and support-oriented Web sites, intranet portals, search engines, custom content-management user interfaces, and complex Web applications. Laurie serves with Karyn Young as a UXnet Local Ambassador for the Denver area. She is also chair of the Rocky Mountain CHI chapter. Laurie’s interests include languages, world travel, and the interstices between disciplines. MoreMore

Leandro Agrò

Product Behaviour Designer and CEO at WideTag Inc., Milan Italy

Leandro has more than 10 years of experience as an interaction designer and manager of IxD teams. He specializes in next generation user interfaces that provide human-like interaction with intelligent virtual assistants. At Key-One, in Milan, Italy, Leandro is providing detailed specifications for the behaviors of such virtual assistants, including gesture, language, and social skills; defining emotional models that let these assistants respond to the moods of users; and designing visual user interfaces and voice-recognition systems. Before joining Key-One, Leandro was Advanced Design Director at the innovative startup SrLabs, where he focused on eyetracking for the usability market. While there, he led a design team that created the first hands-free, multimodal GUI with voice and gaze input. Previously, he was co-founder and Vice President of a large eConsultancy with offices in Milan and Boston. Leandro studied interaction design at the Domus Academy, in Milan, Italy. He is actively involved with the Milano Bicocca University, TorVergata University, and others. Leandro is a prolific writer on topics from IxD, usability, and UX to natural, multimodal user interfaces. He was the founder of Idearium.org, the first Italian eZine/community for UX designers, and is co-producer of the Interaction Frontiers conference. MoreMore

Lucinio Santos

User Experience Architect at IBM, Raleigh-Durham NC USA

For the last eighteen years, Lucinio has been a user experience architect, working on IBM software offerings. During his tenure, he has led, managed, and contributed to usability and design initiatives for systems management, application development, middleware, and portfolio management software. He holds a Ph.D. in Cognitive and Experimental Psychology from the University of New Mexico. MoreMore

Matteo Penzo

Planning and Technologies Manager at Gabetti Property Solutions, Milan Italy

At Consultechnology, an ITC company with offices in Milan and Lamezia Terme, Italy, Matteo conducted research projects that focused on natural interactions between people and computers, automotive applications, and universal design—specifically for the elderly and the disabled. Matteo began his career in information technology working for Anixter International at their Milan and London offices, managing their intranet design and programming team. Then he worked as a project manager for a leading Italian Web agency in Milan, where he managed Internet projects for international Fortune 500 companies. Matteo is a sought after speaker at national and international seminars—including CHI2005, Macromedia, and VNU to mention just a few—and is a professor for the Interaction Design course in the Masters program in Humanistic Computer Studies at Bicocca University, Milan. He has written numerous articles on the subjects of natural interfaces, user experience, and technological innovation. He is also the UXnet Local Ambassador for Milan. MoreMore

Matthew C. Clarke

Independent UX Consultant, Sydney Australia

Matthew’s 26 years in information technology include time in the trenches as a programmer, 10 years as a university lecturer in Australia and South Africa, technical writing, user interface design, and product management. During the past decade, Matthew worked with CorVu Corporation—later acquired by Rocket Software—as VP of Information Architecture, GM of Asia-Pacific, and Global Head of CorVu Product Development. MoreMore

Michael Hawley

VP Experience Design at Mad*Pow Media Solutions LLC, Boston MA USA

As VP of Mad*Pow’s user experience department, Mike brings deep expertise in user experience research, usability, and design to Mad*Pow clients, providing tremendous customer value. Prior to joining Mad*Pow, Mike served as Usability Project Manager for Staples, Inc., in Framingham, Massachusetts. He led their design projects for customer-facing materials, including e-commerce and Web sites, marketing communications, and print materials. Previously, Mike worked at the Bentley College Design and Usability Center as a Usability Research Consultant. He was responsible for planning, executing, and analyzing the user experience for corporate clients. At Avitage, he served as the lead designer and developer for an online Webcast application. Mike received an M.S. in Human Factors in Information Design from Bentley College McCallum Graduate School of Business in Waltham, Massachusetts, and has more than 13 years of usability experience. MoreMore

Mike Myles

Senior Interaction Designer at Autodesk, Manchester NH USA

Working as a software designer since the mid-90s, Mike has designed a wide range of Web and rich-client applications. Before joining Autodesk in 2007, he led design efforts for several companies, including Bowstreet—since acquired by IBM—Chordiant, and Unica. Mike studied electrical engineering at Fairfield University before transitioning to computer science and software design. He is an active member of IxDA, ACM, and the local New Hampshire chapter of UPA. Mike is also an avid performing musician and songwriter. MoreMore

Patrick Kennedy

Senior Experience Architect at News Digital Media, Sydney Australia

Patrick has over 10 years of experience in the digital media and Web industries, and his expertise covers many areas, including information architecture, ethnographic and design research techniques, and best practice Web design and development. Over the years, Patrick has advised a wide range of clients, across private and public sectors, both in Australia and the United Kingdom. Patrick is a member of the Sydney chapter of the Usability Professionals’ Association (UPA), the Computer-Human Interaction Special Interest Group of Australia (CHISIG), the Web Standards Group (WSG), the Australian Interactive Media Industry Association (AIMIA), the Web Industry Professionals Association (WIPA), and the Information Architecture Institute (IAI), as well as several smaller special interest groups. Patrick holds a degree in Computer Systems Engineering from the University of Technology, Sydney. MoreMore

Paul J. Sherman

Founder and Principal Consultant at ShermanUX, Austin TX USA

ShermanUX provides a range of services, including research, design, evaluation, UX strategy, training, and rapid contextual innovation. Paul has worked in the field of usability and user-centered design for the past 12 years. He was most recently Senior Director of User-Centered Design at Sage Software in Atlanta, Georgia, where he led efforts to redesign the user interface and improve the overall customer experience of Peachtree Accounting and several other business management applications. While at Sage, Paul designed and implemented a customer-centric contextual innovation program that sought to identify new product and service opportunities by observing small businesses in the wild. Paul also led his team’s effort to modernize and bring consistency to Sage North America product user interfaces on both the desktop and the Web. In the 1990s, Paul was a Member of Technical Staff at Lucent Technologies in New Jersey, where he led the development of cross-product user interface standards for telecommunications management applications. As a consultant, Paul has conducted usability testing and user interface design for banking, accounting, and tax preparation applications, Web applications for financial planning and portfolio management, and ecommerce Web sites. In 1997, Paul received his PhD from the University of Texas at Austin. His research focused on how pilots’ use of computers and automated systems on the flight deck affects their individual and team performance. Paul is Past President of the Usability Professionals’ Association, was the founding President of the UPA Dallas/Fort Worth chapter, and currently serves on the UPA Board of Directors and Executive Committee. Paul was Editor and contributed several chapters for the book Usability Success Stories: How Organizations Improve by Making Easier-to-Use Software and Web Sites, which Gower published in October 2006. He has presented at conferences in North America, Asia, Europe, and South America. MoreMore

Peter Hornsby

Senior Information Architect at Friends Provident
Salisbury Wiltshire United Kingdom

Peter has been actively involved in Web design and development since 1993, working in the defense and telecommunications industries; designing a number of interactive, Web-based systems; and advising on usability. He has also worked in education, in both industry and academia, designing and delivering both classroom-based and online training. In his role as Senior Information Architect at Friends Provident, Peter works with a multidisciplinary team, including information architects, analysts, and accessibility specialists, setting standards for user experience and promoting a user-centered design process within the business. Peter has a PhD in software component reuse and a Bachelors degree in human factors, both from Loughborough University, in Leicestershire, UK. He has presented at international conferences and written about reuse, eLearning, and organizational design. MoreMore

Russell Wilson

VP of Product Design at NetQoS Inc., Austin TX USA

At NetQoS, Russ reports directly to the CEO and is responsible for the company’s R&D budget and interface design for all NetQoS products. He redesigned their flagship product, SuperAgent. Previously, Russ was the VP of Engineering at HyPerformix, a simulation and modeling company. Before joining HyPerformix, Russ founded a successful startup that generated over $4 million in revenue. As both CEO and CTO, he prototyped all interfaces for the company’s products and worked closely with clients to improve usability. Russ has extensive experience in interaction design, rapid prototyping, and usability and holds a BS in Computer Science and an MS in Software Engineering from The University of Texas at Austin. Russ is the Austin Local Ambassador for UXnet and an Austin representative for IxD, as well as a member of ACM, IEEE, SIGCHI, UPA, ASIS&T, and AIGA. MoreMore

Sam Ng

Founder and Director at Optimal Usability and OptimalSort, Wellington New Zealand

As a co-founder and Director of the consultancy Optimal Usability and a passionate generalist, Sam has been involved with over 100 usability and design projects with clients in such diverse domains as government, ecommerce, education, finance, telecommunications, and not-for-profits. With a desire to practice what he preaches, Sam recently led a small team to design and develop the online card sorting tool, OptimalSort. Built on a modest budget and with limited resources, OptimalSort is now being used by hundreds of leading companies and Web professionals worldwide. MoreMore

Tobias Komischke

Director of User Experience at Infragistics, New York NY USA

Tobias has been working in the area of user experience for over 10 years. Currently, he is responsible for the user experience on the inside—development—and outside—training and consulting—at Infragistics. At Siemens, he held senior R&D positions at Corporate Technology, Corporate Research, and Medical Solutions, in both Germany and the U.S. Tobias earned a PhD in Economics and Social Sciences, from Universität Kassel, in Germany. He has reviewed papers for several international technical journals and conferences and has published more than 30 articles. He is a member of ACM, HFES, and UPA. MoreMore

Todd Warfel

Founding Partner at Messagefirst, Philadelphia PA USA

At Messagefirst, Todd focuses on research and design of consumer and b2b products. A recognized leader in the design research and usability fields, Todd speaks regularly at universities and industry conferences and contributes to industry publications. With over 14 years of industry experience and a background in English, cognitive psychology, and product design, he has worked on over a dozen industry-first products. Todd has done work with a variety of clients, including Albertsons, AT&T Wireless, Bankrate, Bank of America, Comcast, Cornell University, Dell, GSK, IntraLinks, Palm, Sallie Mae, Splenda, SBC, SUNY, and Tufts University. MoreMore

Whitney Hess

User Experience Design Consultant, New York NY USA

Based in New York City, Whitney is an independent UX design consultant. She helps make stuff easy and pleasurable to use. Whitney is a strategic partner with Happy Cog and UX consultant for boxee, among other startups, agencies, and major corporations. Prior to going independent, she was on the design team at Liquidnet. Previously, she was an interaction designer at the marketing agencies Digitas and Tribal DDB, where her clients included American Express, The New York Times, Allstate, Claritin, Tropicana, and EarthLink. Though she began her higher education in computer science, Whitney received a Bachelor of Arts in Professional Writing and a Master’s degree in Human-Computer Interaction from Carnegie Mellon University. MoreMore

Whitney Quesenbery

Principal Consultant at Whitney Interactive Design, LLC
New York NY USA

Whitney is an expert in user research, user experience, and usability, with a passion for clear communication. As Principal Consultant at Whitney Interactive Design, she works with large and small companies to develop usable Web sites and applications. She enjoys learning about people around the world and using those insights to design products where people matter. She also works on projects with the National Cancer Institute / National Institutes of Health, IEEE, The Open University, and others. Whitney has served as President of the Usability Professionals’ Association (UPA), on the Executive Council for UXnet, on the board of the Center for Plain Language, and as Director of the UPA Usability in Civic Life project. She has also served on two U.S. government advisory committees: Advisory Committee to the U.S. Access Board (TEITAC), updating the Section 508 regulations, and as Chair for Human Factors and Privacy on the Elections Assistance Commission Advisory Committee (TGDC), creating requirements for voting systems for US elections. Whitney is proud that one of her articles has won an STC Outstanding Journal Article award and that her chapter in Content and Complexity, “Dimensions of Usability,” appears on many course reading lists. Her most recent publication is the chapter “Storytelling and Narrative,” in The Personas Lifecycle, by Pruitt and Adlin. Whitney is currently writing a book with Kevin Brooks, Storytelling in User Experience Design, for Rosenfeld Media. MoreMore