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User Research

Adina Klein

Lead Design Researcher at Electronic Ink

Over several years working in the field of user experience, Adina has worked on a variety of projects, involving the design and redesign of dashboards, complete business systems, Web sites, intranets, and business processes. Her clients have included Mercer, Sun Life Financial, Ford Direct, Radian Guaranty, the City of Philadelphia, Astra Zeneca, Michael C. Fina, American Express, and Wolters Kluwer. Adina holds a Bachelor of Science and Arts in chemistry and architecture and a Master of Product Development, both from Carnegie Mellon University. MoreMore

Ahmed Riaz

Senior Designer at frog design

Ahmed is an interaction and industrial designer with a background in design research, expertise in visual thinking, and a passion for making objects that dissolve into behavior. His past design experiences include time spent as a design researcher for Gulfstream Aerospace, honing his skills as a professional napkin sketcher for the visual thinking company XPLANE, and reinventing ecommerce for the Internet pioneer eBay. He is currently studying for an MBA in Design Strategy at California College of the Arts. MoreMore

Alex O’Neal

Senior UX Architect at Kinnser Software

You can see Alex in the wild in the Austin area, working on her laptop to optimize user experiences wherever she can. She is a big believer in psychologically sound, data-driven user experiences and has applied this approach to user-centered Web, software, and database design since 1998. Her industry experience includes telecom, semiconductor, education, retail, social networking, and healthcare in both Texas and the Pacific Northwest. Alex currently designs medical software. She holds a summa cum laude B.S. in psychology, with concentrations in computer science and biology, and hopes to obtain her PhD some day. Her superpower is taxonomy, which she’s studied since the eighties, and she is currently writing a book on this subject. MoreMore

Amanda Stockwell

User Experience Consultant

Amanda is an experienced UX researcher and strategist whose clients include MaxPoint Interactive, Fidelity Investments, Staples, Adidas, 352 Media, and iContact. She provides user research, usability testing, and UX strategy services. Her expertise has helped companies new to user experience to assimilate user-centered design into their existing processes. Amanda has defined and executed user-research participant recruiting and scheduling processes and assisted in the UX sales process. She also works with one of the largest specialty UX talent agencies, Vitamin T/Aquent, interviewing UX talent, assessing their skillsets, and evaluating job descriptions and needs. Amanda has a human factors background and an engineering degree from Tufts University. When not performing UX magic, Amanda can be found teaching fitness classes, drinking mojitos, and sunbathing with her spoiled pooch, Bromer. MoreMore

Amaya Becvar Weddle

Senior UX Researcher at Immersion Corporation

Amaya is a UX researcher and designer with expertise in ethnographic methods, embodied cognition, and multimodal interactions. At Immersion Corporation, she is part of a spitfire innovation team creating the next generation of haptic technologies for mobile devices. Amaya has a PhD in Cognitive Science with a specialization in Human-Computer Interaction. For her dissertation research, she applied ethnographic methods to studying the cognitive and cultural changes that happen when communities of practice adopt new technologies. Amaya has worked as a UX professional for over 10 years and led UX teams at Cisco Systems and BitDefender. Amaya is an enthusiastic proponent of the Maker movement, which aims to empower individuals to build and craft their own experiences with technology. MoreMore

Andrew Schall

Director of User Experience at SPARK Experience Design

Andrew has over 10 years of experience as a UX researcher and designer and currently works at SPARK Experience Design, a UX consulting firm outside Washington, DC. He is a PhD candidate in Human-Centered Computing at the University of Maryland, Baltimore County. Andrew has worked with numerous public and private organizations

including Aflac, Fossil, GlaxoSmithKline, NASA, PBS, and the U.S. Department of Energy—doing eyetracking for them as part of their user-centered design process. He is a frequent presenter on eyetracking, speaking at conferences such as Human Computer Interaction International, User Experience Professionals’ Association, and User Focus. MoreMore

Antonia Anni

UX Designer at Gamesys

A budding UX professional, Antonia began her journey as an artist who discovered that she was interested in the behavior of people. She earned a degree in the field of Engineering, then a Masters Degree in Multidisciplinary Design Innovation. At the moment, she is focusing on exploring what lies i the future of user experience, gamification, and value-based applications. MoreMore

April L. de Vries

User Experience Engineer at IBM

At IBM, April manages usability activities and deliverables for an enterprise quality-management product. Her day-to-day work includes conducting usability research, creating user-centered design deliverables, engaging in extensive cross-functional collaboration, and transforming client feedback into actionable UX design and development work. April’s academic background includes a BS in Information Design and Corporate Communication and an MS in Human Factors in Information Design, both from Bentley University near Boston. MoreMore

Arun Joseph Martin

Usability Consultant

Arun is a usability analyst who explores new ways of helping users to reach their goals. Prior to working in usability, he held technical support and technical writing roles. In addition to writing for UXmatters, Arun has written articles for Usability Interface, a quarterly newsletter of the STC Usability SIG, and is a volunteer for IxDA. MoreMore

Ben Crothers

Design Strategist at Digital Eskimo

Ben has deep experience working with clients in the telecommunications and finance industries, as well as government departments and not-for-profits, enabling them to maximize the value of their online presence and creating digital experiences worth sharing. He enjoys being the communication bridge between management, designers, developers, and business decision makers, helping them to refine their digital strategy, listening to the people for whom we create digital presences, and coming up with deep insights and compelling designs. Ben is passionate about participatory design practices, fostering behavior change through digital media, and the power of design to change lives rather than just the decor. When not dreaming up ways of using his kids’ toys as prototyping tools, he gets into sketchnoting, drawing, and oil painting. MoreMore

Ben Werner

Senior Product Marketing Manager at Microsoft

With a background in Human-Computer Interaction, Ben cares deeply about designing simple, usable solutions to business problems. His areas of expertise include customer self-service, voice of the customer, multi-channel interactions, customer care, case management, and business agility. Ben holds an MS in Human-Computer Interaction and is a board-certified Associate Human Factors Professional. MoreMore

Bill Rattner

Director, Digital Strategy at CapTech

We help small, medium, and large organizations make the necessary transition to digital businesses. The digital economy is at a decision point, presenting unprecedented challenges for management that impact the entire organization. By understanding the impact of technology on the way we manage and operationalize businesses, we help senior executives to transform their customer experiences, processes, and operations. MoreMore

Bryan McClain

Principal Researcher and Co-Founder at Metric Lab

Bryan is passionate about connecting with people and understanding their experiences and perspectives. Bryan co-founded Metric Lab with Demetrius Madrigal after doing research at NASA Ames Research Center for five years. While at NASA, Bryan worked on a variety of research studies, encompassing communication and human factors and interacting with hundreds of participants. As a part of his background in communication research, he received extensive training in communication methods, including certification-level training in police hostage negotiation. Bryan uses his extensive training in advanced communication methods in UX research to help ensure maximum accuracy and detail in user feedback. Bryan enjoys innovating user research methods that integrate communication skills, working with such companies as eBay, Kodak, Microsoft, and BAE Systems. MoreMore

Catalina Naranjo-Bock

UX Researcher at Yahoo!

A UX designer and researcher, Catalina specializes in the development of ideal experiences for children and young audiences for both tangible products and interactive applications. She has collaborated on children’s media and toy design with creative departments in numerous firms, in the US, Europe, and South America. In a variety of design-related contexts. Catalina has served as adjunct faculty, guest speaker, invited author, and international juror. Catalina holds a BFA in Industrial and Digital Design and an MFA in User Experience Design and Research from The Ohio State University. MoreMore

Chris R. Becker

UX Design Consultant at Anchor UX

Los Angeles, California, USA

A UX designer who uses creative thinking to understand existing problems and forge innovative and unique solutions, Chris provides UX design, interaction design, and design research services through his consultancy Anchor UX. Through asking questions, following human-centered design practices, prototyping, diagramming, and analysis, Chris informs and expresses his UX design and information architecture solutions. He enjoys generating new understanding and insights in unexplored areas within design, culture, and business. Chris has worked for NASA/JPL, sSchematic, Blitz, Saatchi & Saatchi, Phonomenon, Innocean, The Ayzenberg Group, TBWA/Chiat Day, and Two Bit Circus. His Clients include Okgo, Poptech, CB2, VW, HTC, Hyundai, WB, Disney, Activision, EA, Mattel & Pearson, and many more. An Adjunct Professor at Loyola Marymount University & UCLA extension, Chris has a BFA in Painting from Colorado State University and an MFA from the Art Center College of Design: Media Design Program. MoreMore

Christian Rohrer

Founder of Experience Design Strategy

A veteran of Web user experience design and research, Christian has participated directly in the development of some of the world’s most popular Web destinations, including Yahoo!, eBay, and Realtor.com. In his most recent role as Senior Director of User Experience Design at Move, Inc., he led a talented team of designers and researchers in developing top real estate Web sites and applications, including the #1 consumer real estate Web site and the top-rated real estate iPhone app, both under the Realtor.com brand. Christian previously served as Director of Customer Intelligence for Products at eBay and was a founding member of the eBay Research Council, an executive-sponsored body that advises the company on best research practices and synthesizes insights from market research, community outreach, international research, Web analytics, and user experience research. Prior to that, he was Director of User Experience Research at Yahoo!, where he was also a founding member of the Yahoo! Research Council. Both at Yahoo! and eBay, he served on the User Experience Design leadership team, reporting directly to the VP of the department. Before joining Yahoo!, Christian conducted design research and ethnographies for NCI—now Liberate—focusing on the strategies people employ in learning to use TV-based, Internet appliance user interfaces. Christian has a PhD in symbolic systems in education—a branch of cognitive science—from Stanford University and a BA, with honors, in computer and information sciences from the University of California, Santa Cruz. He is an active member of various industry organizations. MoreMore

Corrie Kwan

User Experience Analyst at IBM Canada Ltd.

As a user experience analyst at the IBM Toronto software laboratory, Corrie often works with users from different continents, doing all kinds of user research from requirements gathering to design validation. Her work also involves defining usage scenarios and designs for modeling tools and Web applications. She graduated from the University of Waterloo with a Bachelor’s in Mathematics, majoring in Computer Science. MoreMore

Cory Lebson

Owner and Principal User Experience Consultant at Lebsontech LLC

Cory established his small, successful UX consulting firm in 1997 and has been a UX consultant for nearly 20 years. His core client base has included a number of Federal government, commercial, non-profit, and educational organizations. Lebsontech focuses primarily on UX strategy, user research, and associated training. Cory greatly enjoys teaching topics relating to user experience and technology and frequently gives talks and workshops on UX career development, usability, user experience, information architecture, mobile UX, and accessibility. Recently, he has been a guest on a radio talk-show and published several articles on user experience. Cory has an MBA in marketing and technology management, as well as an MA in sociology and a BS in psychology. Cory is President of the User Experience Professionals’ Association (UXPA) International and is Past President of the UXPA DC Chapter. MoreMore

David Kozatch

Principal at DIG

David Kozatch brings over 20 years experience in marketing research and customer user experience to his work as an interviewer and strategic consultant. As principal of DIG, which he founded in 1989, he has conducted literally thousands of focus groups and in-depth interviews in the areas of financial/business services, software, hardware, Web/interactive services, and telecommunications. Since 1996, David has been a leading thinker in helping companies gain a deeper understanding of the ways people use the Web and mobile communications. His company’s user experience research was integral to successful launches on the Web for Google, HBO, Verizon, and Absolut Vodka. And, more recently, his work for clients like Register.com, FedEx, and Cablevision has helped these companies build better brands online. MoreMore

David Peter Simon

Experience Design Consultant at ThoughtWorks

David is an ethnographer and blogger. His primary interest lies at the intersection of design and research

particularly how we build technology that makes a positive impact on the world. He works at ThoughtWorks, a global software company whose mission is to better humanity through software. He holds a degree in Community Studies. His research addresses the dynamics of racial and class inequity by exploring community constructions and their implications on today’s world. In his free time, David writes for Indie Shuffle, a music discovery blog, and Holiday Matinee, a blog for creative inspiration. MoreMore

Davis Neable

Product Designer at IBM Canada Ltd.

Davis has a passion for designing engaging products. Applying her research and design expertise, she helps to ensure that Business Process Management (BPM) products are easy to use and improve customers’ and users’ productivity. Prior to joining IBM Canada, Davis worked on other products and applications for IBM, in both the UK and the US. She has contributed to the field of technology by speaking and authoring. MoreMore

Debra Gelman

Director of Experience Design at EPAM Empathy Lab

A UX researcher, designer, and strategist in the field of interactive children’s media, Debra creates Web sites, apps, and virtual worlds for her clients, including PBS Kids Sprout, Scholastic, Crayola, Pepperidge Farm, Campbell’s Soup, and Georgia Public Television. She led research and design for Planet Orange—a Web site that teaches first through sixth graders financial literacy—which won a USA Today Education Best Bet award. Debra holds undergraduate degrees in Visual Media and Psychology from American University and a Masters in Information Design and Technology from Georgia Tech. She is author of the Rosenfeld Media book Designing for Kids: Digital Products for Playing and Learning. MoreMore

Demetrius Madrigal

Principal Researcher and Co-Founder at Metric Lab

Demetrius truly believes in the power of user research—when it is done well. With a background in experimental psychology, Demetrius performed research within a university setting, as well as at NASA Ames Research Center before co-founding Metric Lab with long-time collaborator, Bryan McClain. At Metric Lab, Demetrius enjoys innovating powerful user research methods and working on exciting projects—ranging from consumer electronics with companies like Microsoft and Kodak to modernization efforts with the U.S. Army. Demetrius is constantly thinking of new methods and tools to make user research faster, less costly, and more accurate. His training in advanced communication helps him to understand and connect with users, tapping into the experience that lies beneath the surface. MoreMore

Dinara Saparova

PhD Candidate, School of Information Science & Learning Technologies at University of Missouri

Dinara is a former senior member at the Information Experience Laboratory of the University of Missouri. She has in-depth experience designing, managing, and conducting agile usability evaluations. She has conducted usability evaluations of Web sites, content-management systems, healthcare applications, and medical solutions, using qualitative and quantitative methods. She has assisted in teaching graduate-level, online courses: Usability of Information Systems, in 2011, and Introduction to Health Informatics, in 2012. MoreMore

Donna Lichaw

Principal at Greatnorthelectric

Donna is a product management and UX strategy consultant, advisor, speaker, and educator. She specializes in mobile, tablet, responsive Web, and mobile-first product strategy—getting the best results by helping teams to think big by starting small. Donna has worked with a variety of businesses around the world, from startups to nonprofits to established Fortune-500 companies such as Seamless, Citi, Bloomberg, Apartment Therapy, WNYC, Atlantic Records, The New School, and Nerve.com. She has previously taught at Parsons The New School for Design and Northwestern University and currently teaches at NYU and General Assembly in New York City. MoreMore

Donna Tedesco

Senior User Experience Researcher at eBay

Donna has over ten years of user research experience. Donna is coauthor, with Bill Albert and Tom Tullis, of the book Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies. She is also coauthor, with Fiona Tranquada, of The Moderator’s Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research. Donna received a BS in Engineering Psychology / Human Factors from Tufts University School of Engineering and an MS in Human Factors in Information Design from Bentley University. She has presented at local, national, and international conferences. MoreMore

Eric Berkman

Lead UX Design Strategist at PlayAble

Eric BerkmanAt PlayAble, Eric develops innovative digital solutions and strategies for Aksorn ACT, Thailand’s largest educational publishing company. He leads a multidisciplinary, collaborative, and dynamic team that excels in design thinking and user-centered design practices. With over 12 years of experience in design and education, Eric has worked on UX design solutions for AT&T, Sprint, Vodafone, Virgin Mobile Australia, University of New South Wales, and the Sydney TAFE Institute. His expertise and interests focus on implementing and teaching user-centric, participatory design approaches with the goal of creating meaningful individual, social, and cultural interactions. Eric is coauthor of the O’Reilly book Designing Mobile Interfaces. He has a bachelor’s degree in Design and a Masters in Interaction Design from the University of Kansas. MoreMore

Eric Schaffer

Founder and CEO at Human Factors International (HFI), Inc.

Eric Schaffer founded HFI in 1988 and, over the last quarter century, has become known as the visionary who identified usability as the driving force in the Third Wave of the Information Age—following hardware, then software as the previous key differentiators. Eric recognized that the most profound impact on corporate computing would be the result of a positive online user experience—the ability for a user to get a job done efficiently, easily, and without frustration. His book Institutionalization of Usability: A Step-by-Step Guide provides a roadmap companies can follow to make usability a systematic, routine practice throughout an organization. Eric co-developed HFI’s Schaffer-Weinschenk Method, the only ISO-certifiable process for user-centered design, which builds on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. He has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. Recently, Eric has been traveling the world teaching HFI’s newest course, “How to Design for Persuasion, Emotion, and Trust.” He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist. Eric earned his PhD in “Applied Psychology specializing in Human Performance”—aka usability—from Stevens Institute of Technology. MoreMore

Erico Fileno

Independent Interaction Design Consultant

Throughout his career, Erico has worked to align design with strategic perspectives. He has pioneered the field of interaction design in Brazil, serving as an evangelist and leading the way in promoting the discipline’s relevance to business. On this path, Erico has coordinated an international-level postgraduate program in Human-Centered Design and has been involved in many project implementations in this field. Since 1995, his goal has been to design products and services with good user experiences by looking at them through a human-centered lens. He is a Local Leader of IxDA and SDN (Service Design Network). MoreMore

Fiona Tranquada

Senior User Experience Specialist at The MathWorks

Fiona has over ten years of user research experience. She is coauthor, with Donna Tedesco, of The Moderator’s Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research. She has presented at local and national conferences and is an active board member of the Boston chapter of the User Experience Professionals’ Association (UXPA). Fiona received a BA in Professional Writing and Creative Writing from Carnegie Mellon and an MS in Human Factors in Information Design from Bentley University. MoreMore

Frank Guo

Founder of UX Strategized

A well-respected UX strategist and architect, Frank has co-authored a book chapter and published more than a dozen professional papers, covering such topics as advertising, Web promotion, eyetracking, persona development, product strategy, and search results. He has also developed a large body of user-research techniques and UI-design guidelines and trained many in applying them. Recently, at the Human-Computer Interaction International conference, Frank received a best-paper award for a paper that he co-authored. Frank is currently providing UX strategy and design consulting services through his firm, UX Strategized.He set up and led user research practice for Barclays’s iShares business and established foundational digital client insights for the firm. His work had a deep impact on iShares’s digital strategies and shaped the award-winning UI designs of iShares’s Web tools and iPhone app. Previously, Frank established eyetracking as a key research method at eBay. He led advertising research there and published a professional paper on best practices for online advertising. He also led design guidelines research that influenced eBay’s UI design best practices and full-cycle user research for the shipping and seller tools, influencing the tools’ overall redesigns. Prior to joining eBay, Frank conducted design-strategy research at Oracle, influencing the UI architecture of its enterprise software suite. Frank obtained a PhD in cognitive psychology from UCLA, where he conducted extensive scientific research on consumer psychology and taught advanced statistics. MoreMore

Giovanni Calabro

VP of Design at Siteworx LLC

Giovanni leads teams that are responsible for blending business, design, customer experience, and content to achieve award-winning strategies and experiences. With over 15 years of experience leading interactive research and design efforts for a wide range of businesses, Giovanni consistently pushes the boundaries of customer strategy and design for clients as diverse as Bain & Company, MTV Networks, Symantec, NPR, and JPMorgan Chase. Prior to Siteworx, Giovanni coordinated design strategy for major stories at the Washington Post, including coverage of the Iraq War, the 2004 Elections, and the D.C. Sniper case. MoreMore

Greg Nudelman

Principal at DesignCaffeine Inc.

Founder of the San Francisco Bay Area UX design consultancy DesignCaffeine, Greg is widely recognized as an experience design and user research expert, specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people’s lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups. MoreMore

Hang Guo

User Researcher at SAP Research and Innovation

Hang’s work focuses on understanding users and their interactions with digital artifacts within enterprise settings. He has a Master’s degree in Human-Computer Interaction from the University of Michigan at Ann Arbor. MoreMore

Heather Nam

Director of Usability Research at Mediabarn Inc.

Since the early 1990s, Heather has been testing Web sites and software for children throughout her career. She has a special ability to look at a situation through the eyes of her target audience, and her in-depth interviews and ability to skillfully ask the right questions help to uncover insights that otherwise might go unnoticed. Heather is passionate about understanding why users make decisions and has traveled nationally and internationally to moderate over 3,000 research interviews, focus groups, and ideation sessions, with groups that have included parents, teachers, teens, tweens, and young children. MoreMore

Isabelle Peyrichoux

Senior Customer Insights Researcher at Yahoo!

With a passion for exploring users’ mental models and more than seven years working in user experience in the United States, Canada, France, and the United Kingdom, Isabelle specializes in user research. Isabelle works for Yahoo!, in Silicon Valley, where she conducts all kinds of lab and field studies to inform product strategy and design. With two certificates in psychotherapy, she has endeavored to integrate her knowledge of psychotherapy and psychology into her practice as a user researcher and thereby contribute new approaches to the field of user research. Isabelle has a Masters degree in Information Science from the Conservatoire National des Arts et Métiers, in Paris, France. An engaging speaker, Isabelle has given presentations and workshops for professional associations and conferences. At the IA Summit, in 2006, she spoke about her experience conducting an international needs analysis across North America, Europe, and Africa. MoreMore

Jack Moffett

Senior Interaction Designer at Inmedius

With a BFA in Graphic Design from West Virginia University (WVU) and a Masters in Interaction Design from Carnegie Mellon, Jack has been designing Web, desktop, and mobile applications for over a decade. He has worked in both research and industry environments and has been teaching design part time for more than eight years at WVU. At Inmedius, a Boeing Company, Jack’s responsibilities as a Senior Interaction Designer cover the gamut from initial user research and product conceptualization through to implementation and testing. His skill set includes visual design, information design, and front-end implementation. He has designed software tools for Lockheed Martin, Shell, DaimlerChrysler, Eaton, and many organizations within the US military, including Joint Service Explosive Ordnance Disposal, Naval Reactors, and NCIS. Jack has spoken at conferences and led workshops, teaching designers how to integrate with their development teams and participate in implementation, and he co-founded IxDA Pittsburgh. Jack is the author of Bridging UX and Web Development: Better Results through Team Integration. MoreMore

James Coston

UX Consultant at Foolproof

James earned a BSc in Psychology and an MSc in Cognitive Neuropsychology, then started working as a UX professional fresh out of university in Nomensa’s graduate scheme. His knowledge of psychology is the pillar on which he’s based his work as a UX consultant. Applying key principles and using his understanding of cognitive processes and social persuasion helps him to drive toward infallible user experiences. James regularly writes articles that teach readers the value of psychology in user experience. His articles have received praise from Smashing Magazine and other online UX magazines. MoreMore

Jeff Larson

Interaction Designer at Plantronics

As an Interaction Designer at Plantronics, Jeff participates in all phases of the user interface development process—from ideation and opportunity identification to the design and implementation of both hardware and software. He excels in communicating concepts to stakeholders and has a fervent desire to expand and refine his UX skillset. To continue his professional growth, Jeff will be pursuing a master’s degree in UX design. MoreMore

Jeffrey Greger

Industrial Design Consultant

Jeffrey brings an insatiable curiosity and human-focused approach to bear on discovering hidden needs and creatively solving intractable problems. He has designed a zero-emissions micro-home, envisioned next-generation retail experiences for L’Oreal Paris, and worked with entrepreneurs to develop intuitive and approachable medical devices. Jeffrey is the founding chair of IDSA (Industrial Designers Society of America) Silicon Valley and has recently begun working with FAIR Money, a multidisciplinary research collective that is studying income inequality and student-loan debt in Silicon Valley. MoreMore

Jennifer Romano Bergstrom

Senior Research Associate at Fors Marsh Group

Jennifer has been conducting quantitative and qualitative user-centered research for over 12 years. At Fors Marsh Group, she runs their user experience efforts both in the field and in their state-of-the-art laboratory. Jennifer is currently the Vice President of UXPA DC and President-Elect of DC-AAPOR. She received her B.A. in Psychology from Central Connecticut State University and her M.A. and Ph.D. in Applied/Experimental Psychology from The Catholic University of America. MoreMore

Jim Nieters

Senior Director of User Experience for Travel Products at HP

Leading UX Design for online advertiser products at Yahoo!, including search marketing and the open ad-management platform, APT from Yahoo!, Jim works to ensure user experience is a strategic differentiator for the business. Before joining Yahoo!, Jim built and led the central UED group at Cisco and turned it into an internal consultancy with over $200 million in revenue increases each year, resulting from his group’s achievements in design and innovation. He has worked in UX design and research for more than 16 years and has been a UX leader for 10 of those years. Jim specializes in UX process enhancement and organizational leadership and transformation. He teaches a course about leading innovation workshops and speaks frequently on innovation and leading UX organizations at conferences and universities. MoreMore

Jim Ross

Senior UX Architect at Infragistics

Jim has spent most of the 21st Century researching and designing intuitive and satisfying user experiences. As a UX consultant, he has worked on Web sites, mobile apps, intranets, Web applications, software, and business applications for financial, pharmaceutical, medical, entertainment, retail, technology, and government clients. He has a Masters of Science degree in Human-Computer Interaction from DePaul University. MoreMore

Jin Li

User Experience Lead at IBM Canada Ltd.

At the IBM Toronto software laboratory, Jin’s work as a user experience lead encompasses the full software design lifecycle from user requirements gathering to beta testing. In particular, he gathers, analyzes, and translates user requirements and usage scenarios into software and user interaction designs for application development tools and Web applications. Jin holds a Masters of Science in Computer Science, with a Human-Computer Interaction option, from the University of Toronto. He is a member of ACM and UPA. MoreMore

Joe Lamantia

User Experience Lead at Endeca

A veteran architect, consultant, and designer, Joe has been an active member and leader in the UX community since 1996. He has crafted innovative, successful user experience strategies and solutions for clients ranging from Fortune 100 enterprises to local non-profit organizations, digital product companies, and social media startups, in a wide variety of industries. Joe is the creator of EZSort, the leading, freely available tool for card sorting, as well as the Building Blocks for Portals design framework. He is also a frequent writer and speaker on topics including future directions in user experience; the intersection of business, culture, and design; and systems thinking. Joe is currently based in New York, working as a UX strategy consultant for the enterprise architecture group of a global IT services firm. MoreMore

Joe Sokohl

Director of Global User Experience at Keane Inc.

Joe has more than 15 years of experience in user experience-related fields. He has concentrated on crafting excellent user experiences, using information architecture, interaction design, writing, and user research. At Keane, Joe acts as an advocate for user experience consulting: information architecture, user research, interaction design, and usability evaluation, along with visual design and Web design. He manages the careers and education of 35, mostly offshore, information architects, visual designers, technical writers, and Web developers, mentoring them in skills competency, along with general business consulting practices. He also evangelizes best practices in UX among both internal and external clients. Previously, Joe held UX positions in Hamburg, Germany; Richmond, VA; Chicago, IL; and Durham, NC. Once upon a time, he’s also been a soldier, a cook, a radio DJ, a road manager, a teacher, and a reporter. MoreMore

Joel Flom

Lead Experience Architect at EffectiveUI

With more than 14 years of experience in the Web industry, Joel helps develop and execute experience strategy for clients at EffectiveUI. Through his passion for untangling the web of technology and trends, he works to create useful, engaging, and meaningful interactions for clients such as Boeing and Microsoft. Joel’s experience spans the globe and includes research, analysis, usability testing, and design. He has served as Managing Director of Elavision, a UX agency based in Australia, as well as at Best Buy. He plays an active role in the UX community, including founding the Brisbane chapter of the Interaction Design Association (IxDA). Joel holds Bachelor of Arts degrees in Sociology and Psychology from the University of Minnesota-Twin Cities. MoreMore

Jon Innes

Founder and President of UX Innovation LLC

As a UX consultant, Jon helps companies set up and improve their user-centered design and research processes. Jon has led UX projects for several Fortune 1000 companies—both as a consultant and as a member of in-house teams. His experience spans a wide variety of domains, including consumer and enterprise software, consumer hardware, IT projects, and ecommerce Web site design. Jon is a Certified Scrum Product Owner, with extensive experience integrating Agile and user experience for both large, globally distributed teams and early-stage startups. Before becoming a consultant, Jon was Director of User Experience for the Quicken Division at Intuit. In that role, he helped the company launch new products for the health care and online banking markets. Previously, Jon was the first Innovation Architect at SAP, where he helped the company build a team in California. Jon has held management and leadership positions at Vitria Technologies and Siebel Systems and has held UX roles at Cisco, Oracle, Symantec, and IBM. MoreMore

Jordan Julien

Founder & Experience Strategist at Hostile Sheep

Operating as an independent consultant, Jordan focuses on UX strategy, digital planning, social-media strategy, and SEO (Search Engine Optimization). His recent clients include VISA, RBC, P&G, GE, Telus, Toyota, Coke, Nike, Critical Mass, Proximity, and many others. MoreMore

Joshua Kaufman

Independent Interaction Design Consultant

As a consultant, Joshua focuses on cross-platform interaction design and UX strategy for Web and mobile applications. Previously at Tiny Pictures, Joshua created user-centered designs for Radar, a social media service that lets people engage in visual conversations using camera phone pictures and videos. He holds an M.S. in Human Computer Interaction from University College London, University of London, and has over 8 years of experience in both the United States and Europe. An active member of the UX design community, Joshua is the IxDA SF Community Manager, is a member of BayCHI, and was formerly the London Local Ambassador for UXnet. MoreMore

Kate Finn

Principal at WiserUsability Inc.

Kate lives in Silicon Valley, comfortably close to Apple. She received her PhD in Computational Linguistics from Georgetown University. Circumstances and her interests have taken her from artificial intelligence, to speech recognition, to course development, to prototyping GUIs—back in the day—to usability evaluations. She published several papers and edited one book, Video-Mediated Communication, before leaving the world of corporate research to raise a family in 1995. For many years, she worked as a freelance usability specialist. Then, in 2011, she and Jeff Johnson formed Wiser Usability to focus on age-friendly design. MoreMore

Kate Lawrence

User Experience Researcher at EBSCO Publishing

Kate brings over 15 years of experience in UX design and user research to her role as a User Experience Researcher at EBSCO Publishing. She has deep experience in the healthcare and online travel industries and has degrees in Sociology and Public Health. MoreMore

Kate Walser

Principal Consultant and Senior User Experience Designer at CX Insights

Based outside Washington, DC, Kate is Principal Consultant for CX Insights, a division of Tritus Technologies, Inc. For the past 12 years, she has envisioned and designed products that make sense and engage customers—all while promoting accessibility. Kate has worked across industry, government, and non-profit organizations, including AXA/Equitable, T. Rowe Price, U.S. Department of Defense, U.S. Department of Health & Human Services, and Veterans Affairs, as well as for some international organizations. Kate was a member of the U.S. federal advisory committee that updated the Section 508 and Section 255 accessibility standards. She has a degree in biomedical engineering and an MBA in strategy and international business. She is VP of the Washington, DC-area UPA chapter, and a member of the UPA-Knowbility Web Accessibility Certificate advisory board. MoreMore

Kay Corry Aubrey

UX Consultant and Trainer at Usability Resources Inc.

With over 20 years’ of experience as a UX consultant and trainer, Kay has worked independently through her own business, Usability Resources, since 2002. She has helped organizations such as iRobot, the Massachusetts Medical Society, and the Broad Institute maximize their competitiveness by evaluating and optimizing the usability of their products. Kay is Editor in Chief of QRCA VIEWS Magazine. She has a Master’s degree in Information Systems from Northeastern University, where she teaches a class in Usability and UI Design within the Healthcare Informatics program. She also has a Masters in Social Work from Boston University and a BA from McGill University, in Montreal. Kay has written many articles on qualitative research for technology and has spoken on this topic both locally and throughout the United States. MoreMore

Kevin Brooks

Principal Staff Researcher at Motorola Labs and Storyteller

At Motorola, Kevin researches new user interface technologies and expresses them as connected user-centered experiences, using various media. Always interested in both computer science and filmmaking, he hungered for them to become more integrated. While researching how to use both to tell stories, he found the oral storytelling community in the Boston area. As Kevin developed and performed as a professional oral storyteller, then began coaching other storytellers, he learned a lot about storytelling as a pivotal part of the creative, performance, and design process. As a storyteller, Kevin tells humorous and poignant tales from his life for both adults and families, as you can hear on his CD Kiss of Summer. He has been a featured performer at storytelling festivals and conferences and has given numerous storytelling workshops to engineers, designers, and other storytellers. As an undergraduate, Kevin studied engineering, computer science, creative writing, and film production, receiving a BS in Communications from Drexel University. He earned an MA in Documentary Film from Stanford University. Kevin received his PhD in Media Arts and Sciences from the MIT Media Lab, where his area of research was computational narrative and interactive cinema. Kevin has published several papers on storytelling and interactive story design. He is the coauthor, with Whitney Quesenbery, of the Rosenfeld Media book Storytelling in User Experience Design.

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Kevin Jeong

Director of User Experience at Goodby Silverstein and Partners

Kevin is a UX designer, mentor, and Director of User Experience at Goodby, Silverstein, and Partners. He is passionate about designing novel user experiences and bringing people together to create them. He has been crafting interactive products since 1995 and has helped top brands such as Adobe, Chevrolet, Google, Walmart, and many others to create meaningful experiences for users. MoreMore

Kevin Silver

UX Designer at Tyler Technologies

Kevin is an empathetic champion of users and a strong proponent of user-centered design. He strives to design digital products that are simple, elegant, and easy to use. Involved in desktop application design and development since 1995, he started tinkering with HTML in the late 90s—just in time for the flurry of growth on the Web before the big .com bust. Kevin has worked on a diverse range of projects, including designing applications for Indian Health Services (a federal agency), Envision Utility Software, University of New Mexico, Anchor Computer, the United States Air Force, and Web sites for Norwegian Cruise Lines, Dr. Martens, Buck Knives, Museum of the African Diaspora, and Adobe, to name a few. One thing Kevin has learned through all of these engagements is that satisfying the needs and goals of users is central to a successful experience. He is a member of IXDA, IAI, and ASIS&T and has presented at the IA Summit. MoreMore

Khasfariyati Razikin

PhD Student at Nanyang Technological University, Research Trainee at SAP Asia Pte Ltd

Khasfariyati is currently pursuing a PhD in Information Studies at Wee Kim Wee School of Communication and Information and is a Research Trainee at SAP Asia Pte Ltd. The focus of her study is on using UX design to induce behavior change for better health and personal well-being. Her past work centered on understanding user experience, as well as the design and implementation of Web and mobile social-computing applications. Khasfariyati has co-authored papers that were published in international conference proceedings and journals. She graduated from Nanyang Technological University, with a Master’s of Science (Information Systems) and a Bachelor’s of Engineering (Computer Engineering). MoreMore

Kim Oslob

Director of Client Services at UserZoom Inc.

Kim has worked in the field of user experience research for over 10 years and has extensive experience with both qualitative and quantitative UX research, for Web sites, software, and mobile devices and applications. She is skilled at developing and managing usability research plans from concept through rollout. Since joining UserZoom four years ago, Kim has worked closely with high-profile clients, helping them to design and implement top-notch UX research and ensuring their success using UserZoom. She has also helped define UserZoom product strategy. MoreMore

Kristi Olson

Senior User Experience Analyst at Deluxe

Kristi has been doing UX research for ecommerce Web sites since 2001 and information architecture since 2006. After specializing in qualitative research methods for Target and Evantage Consulting, she moved to her current employer, Deluxe, and transformed UX research by blending qualitative and quantitative insights in a new approach called UX analysis. Kristi is an expert in research methodology, designing and blending methods of research, and discovering creative approaches to gathering data that meet business objectives. Kristi has synthesized her long-time, right-brain approach to user research with the left-brain approach of Web analytics to more powerfully communicate with Ebusiness. She has been Deluxe’s Tealeaf owner, administrator, and primary business user since 2009 and is on the road to becoming an Omniture Discover power user. Kristi is currently completing her Master of Liberal Studies in Innovation Studies. MoreMore

Kyle Soucy

Founding Principal at Usable Interface

As the founding principal of Usable Interface, a consulting company specializing in product usability and user-centered design, Kyle Soucy has created intuitive user interfaces for a variety of products and Web sites. Her clients range from pharmaceutical giants like Pfizer to publishing powerhouses like McGraw-Hill. Kyle is the Founder and Past President of the New Hampshire Chapter of the Usability Professionals’ Association (NH UPA); has served as the Chair of PhillyCHI, the Philadelphia Chapter of the Association for Computing Machinery’s Special Interest Group on Computer-Human Interaction (ACM SIGCHI), and is the local UXnet Ambassador for New Hampshire. She is passionate about the continued growth of the usability and user experience design community. MoreMore

Laura Keller

Director of Strategy & Experience Design at NTT Data

Laura

s 10 years of experience have focused on representing the human element in any interaction with a brand through actionable, business-impacting insight gathering and design. At NTT Data, Laura leads cross-channel experience design strategy engagements for clients. Clients have included AstraZeneca, Hachette Book Group, GlaxoSmithKline, Prostate Cancer Foundation, Honeywell, and the NBA. In addition to her Service Design column for UXmatters, Laura has written articles for the Service Design Network’s Touchpoint: The Journal of Service Design, User Experience Magazine, Communication Arts, and Johnny Holland. She has presented on service design at SDN’s Global Service Design Conference, the Usability Professionals’ Association International Conference, IxDA New York City, and IxDA New Jersey. MoreMore

Lauren Shupp

Product Designer at IBM Corp.

Lauren applies her human factors research and design expertise to creating usable and intuitive Business Process Management (BPM) products. She greatly enjoys engaging with clients and testing early interaction designs. Prior to joining the BPM team, Lauren worked on other WebSphere® products and applications. She has published her research on visualization on large displays and applies it to the design of applications. Her skills have evolved from designing highly interactive Web applications for cloud products to integrated, stand-alone technologies. Because of her research background in information visualization, she dreams of the day her office walls will be made of a solid, interactive display. MoreMore

Laurene McCafferty

Usability Consultant at System Concepts

An experienced usability consultant at the London-based firm System Concepts, Laurene has worked with a range of clients in the financial services, media and publishing, retail, and government sectors to deliver user-centered solutions. Clients have implemented her recommendations to help streamline their online processes and ensure excellent customer experiences based on proven results. Laurene has a strong interest in social media and working to help develop social media strategies within organizations. She has a PhD in Usability Engineering from the University of Edinburgh and an MA in Sociology from the University of Glasgow. MoreMore

Leslie Johnson

UX Architect at Online Business Systems

Leslie is a UX generalist with experience in all the disciplines of user-centered design (UCD), which positions her to lead UX teams both large and small. Her past experience includes consulting, as well as providing design, research, and usability solutions to Microsoft, Intuit, and other smaller organizations. Leslie’s two passions are creating outstanding design solutions that satisfy and delight users and teaching and training non-UX professionals in UCD principles. She’s currently consulting in Canada, delivering great user experiences to large and small clients. MoreMore

Lori Kirkland

CEO of Neurodesign Inc.

With a foundation in anthropology and neuroscience and more than 14 years of experience in software, Lori helps Fortune 100/1000 organizations achieve their business goals by understanding the science of good customer experience. Lori has researched trends and patterns for both customers and employees, by observing their behaviors within the context of actual business settings, transactions, and environments. By identifying and analyzing the positive and negative brain triggers that arise for customers, Neurodesign provides service design recommendations for both interactive and digital solutions—including applications for the Web, mobile devices, the desktop, and kiosks, as well as overall brand perception—based on neuroscience, user experience, and customer experience principles. Working globally, at agencies such as Draft WorldWide, Diego, and Universal Mind, Lori has worked directly in the field of user experience for the past five years. In addition to helping companies understand who their customers are, Neurodesign helps organizations to understand why and how they can improve their customer experience across all channels. MoreMore

Lucinio Santos

User Experience Architect at IBM

For the last eighteen years, Lucinio has been a user experience architect, working on IBM software offerings. During his tenure, he has led, managed, and contributed to usability and design initiatives for systems management, application development, middleware, and portfolio management software. He holds a Ph.D. in Cognitive and Experimental Psychology from the University of New Mexico. MoreMore

Marnie Andrews

Design Manager at IBM

After graduating from the University of Waterloo’s co-op Computer Science program in 2000, Marnie spent her first 8 years working in the software industry splitting her time between programming, interaction design, and usability at small companies that valued her ability to move between skills. Then in 2008, Marnie became a full-time UX Designer at IBM. With her passion for designing with real users, she has led cross-disciplinary product teams to improve the quality of their deliverables by leveraging users’ feedback. Now, as a Design Manager, Marnie ensures that the right people are on the right projects. Her team creates design solutions using the best methods possible. Marnie is currently creating a design research program with her team at IBM Business Analytics. MoreMore

Maurice McGinley

User Experience Design Lead at AVG Innovation Lab

Maurice leads the User Experience group at AVG’s Innovation Lab in Amsterdam. Previously, he successfully bootstrapped Ovis, creator of StateAlert, a public emergency warning system that got sold to the Western Australian State government in 2007. Maurice has served as Director and Partner at the startups Xyris, in New York, and Data Diction, in Australia. He has also worked as a UX designer and innovation consultant in Singapore, Hong Kong, Taiwan, and The Netherlands, creating solutions for consumer electronics, first responders, personal health, and the financial industry. MoreMore

May Wong

User Experience Analyst at IBM Canada Ltd.

As a user experience analyst at the IBM Toronto software laboratory, May’s work involves defining usage scenarios and designs for software quality tools and Web applications. She has a Bachelor’s of Science in Computer Science and is currently pursuing an MBA at the University of Toronto. MoreMore

Mia Northrop

Freelance Experience Designer

Mia has over 10 years of experience designing digital user experiences. She applies her passion for finding the sweet spot between user needs and business objectives, working for clients as diverse as Medibank, NAB, RMIT, eBay, Telstra, Ford, Merrill Lynch, Coles Group, EMC, and ANZ. Formerly, Mia worked for a who’s who of Australian Internet companies, including Fairfax Digital, Sensis, and SEEK, as well as the interactive agency Razorfish and the consultancy Symplicit. Her favorite part of UX projects is conducting UX research that illuminates the ideas that make the biggest impact on design. MoreMore

Michael Hawley

Chief Design Officer at Mad*Pow Media Solutions LLC

As Chief Design Officer at Mad*Pow, Mike brings deep expertise in user experience research, usability, and design to Mad*Pow clients, providing tremendous customer value. Prior to joining Mad*Pow, Mike served as Usability Project Manager for Staples, Inc., in Framingham, Massachusetts. He led their design projects for customer-facing materials, including e-commerce and Web sites, marketing communications, and print materials. Previously, Mike worked at the Bentley College Design and Usability Center as a Usability Research Consultant. He was responsible for planning, executing, and analyzing the user experience for corporate clients. At Avitage, he served as the lead designer and developer for an online Webcast application. Mike received an M.S. in Human Factors in Information Design from Bentley College McCallum Graduate School of Business in Waltham, Massachusetts, and has more than 13 years of usability experience. MoreMore

Michael Zuschlag

Engineering Psychologist at the John A. Volpe National Transportation Systems Center

Working in transportation human factors for modes of transport spanning land, sea, and air, Michael’s projects range from airliner flight decks to public transit Web sites. His work encompasses applied experimental research, usability testing and evaluation, statistical analysis, computational modeling of human performance, user interface design, human-computer interface and human factors standards development, and program evaluation. Michael has a doctorate in psychology and a masters in industrial engineering from the University of Massachusetts at Amherst. MoreMore

Mike Myles

Principal User Experience Designer at Continuum Managed Services

A software designer since the mid-90s, Mike has worked with teams who were responsible for creating a wide range of Web and rich-client applications serving many varied industries. Before joining Continuum Managed Services, he was a key contributor to design efforts at Autodesk, Oracle, Unica (IBM), Chordiant (PegaSystems), and Bowstreet (IBM). Mike studied electrical engineering and computer science prior to cultivating a career in software design. He is an active member of IxDA, ACM, and the local New Hampshire and Boston chapters of UPA. When not busy improving product user experiences, Mike is an avid performing musician and songwriter. MoreMore

Mona Patel

CEO at Motivate Design

For over 15 years, Mona Patel’s ability to strategize quickly and customize solutions has set her apart in the industry. In 2009, she started Motivate Design, then two years later, UX Hires, to create a place where clients could get what they need rather than what an agency needs to sell. In short, she was disrupting before it was cool. She has delivered UX strategies and in-house usability programs to hundreds of clients through consulting and training. Before starting Motivate Design, Mona had been a Vice President at Human Factors International (HFI) and a Research Scientist at American Institutes for Research. She is a skilled practitioner of usability testing, expert review, and interaction design for Web sites, Web applications, intranets, and consumer products. Mona currently teaches at Parsons, The New School for Design, where she focuses on showing students the value of good design research. Mona holds an M.S. in Marketing Communications from Boston University and a B.S. in Engineering Psychology from Tufts University. MoreMore

Nicki L. Davis

Information Developer/User Experience Researcher

Nicki became interested in user experience when studying for her PhD in chemistry. To her dismay, she discovered that it took six months to learn how to use the analytical instrument she needed for her thesis work. To improve the usability of the instrument for herself and her fellow graduate students, she revamped the user assistance for the instrument, writing a task-oriented user manual. Since then, she has pursued her goal of making technology easier to use by whatever means are appropriate to the task, whether It’s user-centered design, user research, or technical communication. MoreMore

Noriko Osaka

Principal at Crossfrontier Ltd.

Noriko is an experienced Web professional and UX specialist with both a technical and a business background. She founded Crossfrontier to provide UX research and information architecture services. Formerly, as a usability consultant, she provided strategic Web consultations and Web directions to globally renowned companies. She was also Web Director at a major Web integrator in Japan. Noriko participates in UXPA-Asia initiatives whose goal is to promote UX concepts throughout Asia. MoreMore

Pamela Pavliscak

Founder of Change Sciences

Pamela is founder of Change Sciences, a UX research and strategy firm for Fortune 500s, startups, and other smart companies. She’s got credentials—an MS in Information Science from the University of Michigan—and has worked with lots of big brands, including Ally, Corcoran, Digitas, eMusic, NBC Universal, McGarry Bowen, PNC, Prudential, VEVO, Verizon, and Wiley. Plus, Pamela has UX street cred: She’s logged thousands of hours in the field, trying to better understand how people use technology, and has run hundreds of UX studies on almost every type of site or application you could imagine. When she’s not talking to strangers about their experiences online or sifting through messy data looking for patterns, she’s busy writing and speaking about how to create better user experiences using data of all shapes and sizes. MoreMore

Patrick Kennedy

Senior Experience Architect at News Digital Media

Patrick has over 10 years of experience in the digital media and Web industries, and his expertise covers many areas, including information architecture, ethnographic and design research techniques, and best practice Web design and development. Over the years, Patrick has advised a wide range of clients, across private and public sectors, both in Australia and the United Kingdom. Patrick is a member of the Sydney chapter of the Usability Professionals’ Association (UPA), the Computer-Human Interaction Special Interest Group of Australia (CHISIG), the (WSG), the Australian Interactive Media Industry Association (AIMIA), the Web Industry Professionals Association (WIPA), and the Information Architecture Institute (IAI), as well as several smaller special interest groups. Patrick holds a degree in Computer Systems Engineering from the University of Technology, Sydney. MoreMore

Paul Bryan

User Experience Consultant at UX Strategy Partners

Paul is a UX strategist and researcher who began designing ecommerce Web sites in 1995, in Barcelona, Spain. Since founding Retail UX in 2002, Paul’s consulting clients have included some of the most successful corporations in the world—such as The Home Depot, Coca-Cola, SAP, Delta Air Lines, Philips, Macy’s, Bloomingdale’s, Cox, and GE. Paul manages the UX Strategy and Planning group on LinkedIn. MoreMore

Paul J. Sherman

Founder and Principal Consultant at ShermanUX

ShermanUX provides a range of services, including research, design, evaluation, UX strategy, training, and rapid contextual innovation. Paul has worked in the field of usability and user-centered design for the past 13 years. He was most recently Senior Director of User-Centered Design at Sage Software in Atlanta, Georgia, where he led efforts to redesign the user interface and improve the overall customer experience of Peachtree Accounting and several other business management applications. While at Sage, Paul designed and implemented a customer-centric contextual innovation program that sought to identify new product and service opportunities by observing small businesses in the wild. Paul also led his team’s effort to modernize and bring consistency to Sage North America product user interfaces on both the desktop and the Web. In the 1990s, Paul was a Member of Technical Staff at Lucent Technologies in New Jersey, where he led the development of cross-product user interface standards for telecommunications management applications. As a consultant, Paul has conducted usability testing and user interface design for banking, accounting, and tax preparation applications, Web applications for financial planning and portfolio management, and ecommerce Web sites. In 1997, Paul received his PhD from the University of Texas at Austin. His research focused on how pilots’ use of computers and automated systems on the flight deck affects their individual and team performance. Paul is Past President of the Usability Professionals’ Association, was the founding President of the UPA Dallas/Fort Worth chapter, and currently serves on the UPA Board of Directors and Executive Committee. Paul was Editor and contributed several chapters for the book Usability Success Stories: How Organizations Improve by Making Easier-to-Use Software and Web Sites, which Gower published in October 2006. He has presented at conferences in North America, Asia, Europe, and South America. MoreMore

Paul McInerney

User Experience Specialist at IBM

With over 15 years of industry experience in usability and user experience, Paul has developed broad expertise in diverse product domains, as well as across the full gamut of UX roles and methods. Demonstrating thought leadership, he has shared his experiences and insights with the international UX community at conferences and through the publications of ACM SIGCHI and UPA. Over several years, Paul has exercised his organizational leadership skills through his volunteer executive roles for the Toronto chapter of ACM SIGCHI. MoreMore

Paula Barraza

User Researcher at NOOK Media

Paula has spent the past eight years conducting user research for some of the largest companies in Silicon Valley, including IBM, Intel, and Microsoft. Her focus is on helping companies take user research beyond traditional usability testing by implementing various qualitative research methods that enable them to better understand the user journey. Paula is passionate about complementing qualitative research with quantitative research and analytics usage data to capture a more comprehensive picture of the user experience. Paula graduated from the Engineering Psychology program at New Mexico State University, receiving her MA in Psychology. MoreMore

Pedro ‘Adler’ Jorge

Interaction Design Consultant at Philips Design

Adler is a consultant in interaction design and user experience with a background in user research and technology. Currently at Philips Design, he is working on multimedia devices, domestic appliances, and iOS apps. His responsibilities include design strategy, product interaction and interface design, as well as experience flows. His previous occupation was as a researcher in design education, in the multicultural, academic environments of Sweden and Hong Kong. Adler has also designed Web-based collaboration tools. He has led international workshops on interaction design and participatory design all over Europe. Adler is currently studying how to use cybernetics concepts to make organizations more effective. Adler offers training in experience flows, facilitation, distributed teamwork, and team motivation. MoreMore

Peter Bogaards

Founder at Bogieland

With almost 20 years of experience in information design, information architecture, and user-centered design, Peter is a recognized leader in the international information design community. Prior to founding BogieLand, he worked for the InfoDesign & Usability Group of Razorfish Europe and was information and user interface designer at Informaat. He was responsible for the design of intentional user experiences, including user interfaces, site architectures, navigation, and usability for clients such as eBay, Elsevier Science, IBM, Nissan, and Vodafone. MoreMore

Peter Hornsby

Web Design and UX Manager at Royal London

Peter has been actively involved in Web design and development since 1993, working in the defense and telecommunications industries; designing a number of interactive, Web-based systems; and advising on usability. He has also worked in education, in both industry and academia, designing and delivering both classroom-based and online training. In his role as Web Design and UX Manager at Royal London, Peter is responsible for the user experience of consumer sites; working with business analysts, testers, and developers; setting standards for user experience; and promoting a user-centered design process within the business. Peter has a PhD in software component reuse and a Bachelors degree in human factors, both from Loughborough University, in Leicestershire, UK. He has presented at international conferences and written about reuse, eLearning, and organizational design. MoreMore

Peter Morville

President, Semantic Studios

Peter is a pioneer of the fields of information architecture and user experience. His best-selling books include Information Architecture for the World Wide Web, Ambient Findability, Search Patterns, and Intertwingled (2014). He advises such clients as AT&T, Cisco, Harvard, IBM, Macy’s, the Library of Congress, and the National Cancer Institute. His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal. MoreMore

Rebecca Albrand

Design Researcher at Electronic Ink

As a design researcher, Rebecca enjoys understanding users’ needs to inform design. She believes that research improves people’s lives and design changes lives, so she works to merge the two disciplines, with the goal of creating the best possible user experiences. As a design research consultant, she has worked with companies whose domains span transportation, healthcare, entertainment, and finance. Rebecca holds a Bachelor of Science in Industrial Design from The University of the Arts. MoreMore

Rebecca Baker

Product Design Manager at CA Technologies

A usability disciple, quixotic scientist, excellent listener, and author of mundane fantasies, Rebecca is a professional writer and speaker with more than 20 publications and 30 speaking engagements on topics ranging from information encapsulation to remote usability testing. Since acquiring a PhD in Information Sciences, she has specialized in enterprise-level user research, usability, and remote testing techniques and has personally conducted over 100 usability tests, interviews, and walkthroughs. With 20 years of enterprise software experience, she currently leads the central User Experience team at CA Technologies and dreams of feeding electric sheep in the metaverse. MoreMore

Richard A. Muscat

User Experience Specialist at Red Gate Software

Part of the UX team at Red Gate, Richard specializes in Web user experience. At Red Gate, UX designers and usability testers take a central role in product development, trying to ensure the company lives up to its motto: Ingeniously Simple Tools. In his spare time, Richard researches how startup companies can successfully apply user-centered design principles to early-stage business modeling. He has previously worked with several mobile and technology startups and was a Senior Web Specialist at Uniblue Systems. Richard completed an MA in Creativity and Innovation at the Edward de Bono Institute in Malta. MoreMore

Sal Becerra

Director of Research at AnswerLab

Sal has designed and directed hundreds of research consulting projects for startups in Silicon Valley and Fortune 500 companies across a variety of industries. He has led user experience and market research projects for companies that include Facebook, Google, eBay, Amazon, Electronic Arts, Zynga, Wikipedia, Intuit, Honda, FedEx, and LinkedIn. Prior to joining AnswerLab, Sal founded and led User Research at LinkedIn, incorporating user insights throughout all phases of product development. He established LinkedIn’s in-house lab, initiated rolling monthly studies, implemented LinkedIn’s first iteration of personas, and designed the framework for comparable UX metrics across all product areas, while bridging customer insights across the Product, Marketing, Customer Service, and International teams. Sal has designed and implemented custom research methods, which were presented at the Usability Professionals’ Association (UPA), BayCHI, and World Usability Day. These methodological frameworks addressed needs within mobile ethnographies and gaming research that continue to influence research approaches today. He graduated from the University of California at Berkeley where he earned both a Bachelor of Science in Business Administration, with an emphasis on Market Research, and a Bachelor of Arts in Economics with a focus on Econometrics. MoreMore

Scott Plewes

Vice President of User Experience Design at Macadamian

Scott has deep expertise in user experience design, user research, and incorporating the voice of the customer into product design. With 20 years of experience in the field of UX design, he has worked in both the public and private sectors. His UX design skills cover the spectrum of desktop, Web, and mobile applications for a wide range of telecommunications, healthcare, enterprise, and consumer products. A strong advocate for collaboration between multiple disciplines, as well as user and stakeholder involvement in the creation of exceptional UX designs, Scott frequently speaks at software and design conferences across North America. MoreMore

Serena H. Rosenhan

Manager, User Experience Design at ProQuest

Serena manages a large team of UX designers at ProQuest. She has helped to define agile development processes that keep user-centered design at the forefront. With over 12 years of experience as an information architect and UX designer, Serena has helped design Web sites and Web applications for high-profile companies in many industries. To inform this work, she has conducted many types of user research, including interviews, surveys, usability tests, and contextual inquiries. She holds a PhD from Miami University in Rhetoric and Composition, with a specialization in Professional/Technical Communication and audience analysis. MoreMore

Shanshan Ma

Principal User Experience Consultant at In+Im

Shanshan has extensive research experience in understanding how human beings organize and find information on the Web and in their own personal computing environment. Her expertise includes designing and conducting user research, handheld device and Web site usability, and user experience consulting. Shanshan received her PhD degree in the area of Human-Computer Interaction from Drexel University. MoreMore

Shazeeye Kirmani

Senior Usability Engineer

Shazeeye translates customer needs into delightful online experiences, addressing changing market dynamics while maximizing profit. She thrives at the intersection of technology and marketing. Shazeeye received her M.S. in Human Factors from the State University of New York at Buffalo in 2004. She recently earned her MBA at The Paul Merage School of Business at UC Irvine. Prior to starting her latest course of study, she was a Senior Usability Engineer at Infosys Technologies, Limited, India. Some of the clients she has worked for include Fidelity Investments, CVS Pharmacy, Walmart, and Wells Fargo. MoreMore

Shean Malik

User Experience Consultant at Entropii

Shean has over five years of industry experience and, for the past two years, has been working for Entropii as a User Experience Consultant. His work there involves user research, journey mapping, and wireframing. Prior to working for Entropii, he worked for Zabisco as an Information Architect and ran his own usability-testing company, Think Usability. His educational background includes earning an MSc in Interactive Systems at University of Nottingham and a BSc in Information Systems at Nottingham Trent University. MoreMore

Shefik Bey

Managing Director of U1 Group

Shefik is the leader and cofounder of U1. Previously Global Vice President of the online market research company RedSheriff, Shefik broke away to bring his niche passion for usability to the Australian marketplace. One of the country’s true UX pioneers, he is constantly seeking out knowledge and is an expert in all things business management and project development. MoreMore

Shira Gutgold

Freelance User Experience Designer

Shira is a UX designer with a passion for creating innovative and inspiring interactive experiences. She works as a freelance UX design consultant and spends her free time tinkering with new technologies and new usability testing methods for testing different types of interactive experiences. Shira received her MA in Interactive Media from London College of Communications. MoreMore

Simon Keatley

Senior User Experience Designer at Deloitte Digital

Simon has a background in computer science and a Masters in Human Computer Interaction. His past work has included writing code, designing databases, prototyping, and conducting user research at Microsoft. At Deloitte Digital's Übermind Studio in Seattle, Simon’s recent work has focused primarily on mobile user experience and interaction design for Android and iOS. MoreMore

Stephanie Schuhmacher

Lead User Experience Designer at Bloomfire

Stephanie has more than 18 years of experience in user-interface (UI) and UX design for Web and mobile applications. At Bloomfire, she leads UX and UI efforts relating to the development of the company’s enterprise knowledge and collaboration software and is responsible for UX prototyping, user interface design, and usability testing. Stephanie is co-founder and organizer of the Ladies That UX, Austin—the local chapter of Ladies That UX, an international organization for women in UX design. She is a former adjunct faculty member of Austin Community College, where she taught and developed the curriculum in Web design and user interface design for the Visual Communications department. She spoke about Money Outside the Mainstream: Designing the Experience of Alternative Financial Products at UXPA Austin’s World Usability Day 2012 event. Stephanie has a B.A. in Art from The University of Texas at Austin with a focus in Transmedia Studio Art. MoreMore

Steve Baty

Principal at Meld Studios

Focusing on the business side of the user experience equation, Steve has over 14 years of experience as a UX design and strategy practitioner, working on Web sites and Web applications. Leading teams of user experience designers, information architects, interaction designers, and usability specialists, Steve integrates user and business imperatives into balanced user experience strategies for corporate, not-for-profit, and government clients. He holds Masters degrees in Electronic Commerce and Business Administration from Australia’s Macquarie University (MGSM), and a strong focus on defining and meeting business objectives carries through all his work. He also holds a Bachelor of Science in Applied Statistics, which provides a strong analytical foundation that he further developed through his studies in archaeology. Steve is VP of the Interaction Design Association (IxDA), a member of IA Institute and UPA, founder of the initiative, Co-Chair of of UX Australia, and an editor and contributor for Johnny Holland.

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Steve Mellor

Qualitative Director at Tqual

Steve has 15 years of qualitative research experience with research agencies, including Harris Interactive, RDSi, and Tpoll. As a qualitative researcher, he has worked on some of the world’s largest Web sites, including Disney, PepsiCo, and Nespresso. He has completed many hundreds of interviews with adults and children to improve the usefulness and usability of these Web sites. Steve is a frequent speaker at Market Research Society (MRS) conferences in the UK and tutors candidates for the MRS Advanced Certificate in Market Research. He is a member of the Association of Qualitative Research (ARQ), MRS, and the Advertising Planning Group (APG). MoreMore

Toby Biddle

Director at U1 Group and CEO at Loop11

With a background in market research, Toby has been a UX professional for more than 15 years. He focuses on bringing affordable, quantitative user experience testing to the masses. As a result, Toby has created Loop11, a Web application that lets anyone conduct their own online usability testing studies, without any need for moderators or swanky labs. MoreMore

Todd Warfel

Founding Partner at Messagefirst

At Messagefirst, Todd focuses on research and design of consumer and b2b products. A recognized leader in the design research and usability fields, Todd speaks regularly at universities and industry conferences and contributes to industry publications. With over 14 years of industry experience and a background in English, cognitive psychology, and product design, he has worked on over a dozen industry-first products. Todd has done work with a variety of clients, including Albertsons, AT&T Wireless, Bankrate, Bank of America, Comcast, Cornell University, Dell, GSK, IntraLinks, Palm, Sallie Mae, Splenda, SBC, SUNY, and Tufts University. MoreMore

Todd Zazelenchuk

Principal Interaction Designer at Plantronics

For the past 12 years, Todd has led UX projects and teams in both industry and academic environments, including Plantronics, Intuit, Whirlpool Corporation, and Indiana University, where he earned his PhD in Instructional Technology and Human-Computer Interaction. He has authored peer-reviewed articles, contributed to Tullis and Albert’s Measuring the User Experience, presented at international conferences, and received design and utility patents for his work across multiple industries. MoreMore

Tomer Sharon

User Experience Researcher at Google

A user experience researcher at Google New York since 2008, Tomer is currently doing user research for Google Search. Previously, he led the UX research effort for Google’s online advertising management platform, DFP (Doubleclick for Publishers). Prior to working for Google, he was a user researcher at Check Point Software Technologies in Israel, where he led the research effort for dozens of networking and Internet security products on various platforms. As founder and president of UPA Israel, Tomer led the chapter to many achievements, including raising awareness of the need for easy-to-use, efficient, and fun technology products, as well as growing and nurturing a professional community of 1,000 practitioners. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UX Magazine. Tomer is the author of the forthcoming Morgan Kaufmann book, It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects, which will be out in 2012. He holds a master’s degree in human factors in information design from Bentley University. MoreMore

Tricia Clement

Founder at jUXtworks Inc.

Tricia specializes in translating consumer needs and cultural differences into delightful online experiences. Capturing data through various qualitative and quantitative research methods and combining it with advanced behavioral modeling techniques, she creates a holistic visualization of a consumer’s mental model, cognitive process, and behavioral patterns. Her insights and visualizations help companies align their corporate priorities, develop their product strategies, and align their organizational structures with those of their customers. Prior to entering industry, Tricia was a National Research Service Award (NRSA) Neuroscience Postdoctoral fellow at Stanford University, examining social regulation of the brain. She has extensively studied and written about the commonalities and differences in learning and memory strategies between humans and other animals, focusing on social learning, concept learning, memory strategies, and symbolic representation. For her work in the area of cognition, she has received awards and competitive grants from the National Science Foundation (NSF), National Institute of Mental Health (NIMH), and Howard Hughes. Tricia has published over 30 journal articles and book chapters. American Scientist and The Economist covered her innovative research demonstrating work ethic in pigeons, which challenged human-centered theories explaining the phenomenon. Her latest page turner, “Steering Clear of Trouble: Fish Can Infer Social Rank by Observation Alone,” garnered the cover of Nature. MoreMore

Whitney Hess

User Experience Design Consultant

Based in New York City, Whitney is an independent UX design consultant. She helps make stuff easy and pleasurable to use. Whitney is a strategic partner with Happy Cog and UX consultant for boxee, among other startups, agencies, and major corporations. Prior to going independent, she was on the design team at Liquidnet. Previously, she was an interaction designer at the marketing agencies Digitas and Tribal DDB, where her clients included American Express, The New York Times, Allstate, Claritin, Tropicana, and EarthLink. Though she began her higher education in computer science, Whitney received a Bachelor of Arts in Professional Writing and a Master’s degree in Human-Computer Interaction from Carnegie Mellon University. MoreMore

Whitney Quesenbery

Principal Consultant at Whitney Interactive Design, LLC

Whitney is an expert in user research, user experience, and usability, with a passion for clear communication. As Principal Consultant at Whitney Interactive Design, she works with large and small companies to develop usable Web sites and applications. She enjoys learning about people around the world and using those insights to design products where people matter. She also works on projects with the National Cancer Institute / National Institutes of Health, IEEE, The Open University, and others. Whitney has served as President of the Usability Professionals’ Association (UPA), on the Executive Council for UXnet, on the board of the Center for Plain Language, and as Director of the UPA Usability in Civic Life project. She has also served on two U.S. government advisory committees: Advisory Committee to the U.S. Access Board (TEITAC), updating the Section 508 regulations, and as Chair for Human Factors and Privacy on the Elections Assistance Commission Advisory Committee (TGDC), creating requirements for voting systems for US elections. Whitney is proud that one of her articles has won an STC Outstanding Journal Article award and that her chapter in Content and Complexity, “Dimensions of Usability,” appears on many course reading lists. She wrote about the use of stories in personas in the chapter “Storytelling and Narrative,” in The Personas Lifecycle, by Pruitt and Adlin. Recently, Rosenfeld Media published her book Storytelling in User Experience Design, which she coauthored with Kevin Brooks. MoreMore

Xiaoning Sun

Senior Usability Engineer at CA Technologies

At CA Technologies, Xiaoning works in the central product design group, focusing on creating research and design standards and best practices. She holds a PhD in Human-Computer interaction from Drexel University. She has authored or co-authored many well-known publications in the field of human-computer interaction and has presented at SIGCHI and Interact. MoreMore

Yanfei Ma

PhD Candidate, School of Information Science & Learning Technologies at University of Missouri

Yanfei was previously a Senior UX Researcher at the University of Missouri’s Information Experience Lab. She has conducted usability evaluations of Web applications and participated in and led user experience research. Formerly, as a User Interface Designer at the Applications Development Network (ADN) of University of Missouri, she worked with developers to create and develop mobile apps, design and develop a kiosk touchscreen application, and provide usability consulting on ADN applications. She is also an elearning professional and is proficient in instructional design and technology. She holds a Master’s in Educational Technology. MoreMore

Yunhui Lu

PhD Candidate, School of Information Science & Learning Technologies at University of Missouri

As a former Senior User Experience Researcher, Yunhui has worked extensively on library-oriented and healthcare projects. She has assisted faculty with their research on usability testing, including finding both print and electronic materials, developing bibliographies, and doing literature reviews. She has led or participated in numerous user experience studies. She holds a Master’s degree in Comparative Literature from Dartmouth College and a Master’s in Library Science from the University of Missouri. MoreMore