UX Strategy
Ahmed Riaz
Ahmed is an interaction and industrial designer with a background in design research, expertise in visual thinking, and a passion for making objects that dissolve into behavior. His past design experiences include time spent as a design researcher for Gulfstream Aerospace, honing his skills as a professional napkin sketcher for the visual thinking company XPLANE, and reinventing ecommerce for the Internet pioneer eBay. He is currently studying for an MBA in Design Strategy at California College of the Arts.
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Specialties: Consulting | Industrial Design | Information Design | Interaction Design | UX Strategy | User Research
Anirban Basu Mallik
At Capgemini, Anirban is specializing in user interface design and information visualization for banking and financial services clients. Previously, as Senior Graphic Visualizer and User Experience Designer at Content and Design Services, Cognizant Technology Solutions, Anirban worked on projects spanning UX strategy, visual design, branding, creative writing, graphic design, user research, information architecture, interaction design, and design documentation. Prior to joining Cognizant, Anirban was Creative Head of Corporate Communications, at the Centre for Development of Advanced Computing (C-DAC). Anirban holds a Bachelor’s degree in Architecture and is a Human Factors International Certified Usability Analyst (CUA). He is also a member of IxDA and HCI India.
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Specialties: Brand Strategy | Information Architecture | Information Design | Interaction Design | UX Strategy | Visual Design
Ben Crothers
Ben has deep experience working with clients in the telecommunications and finance industries, as well as government departments and not-for-profits, enabling them to maximize the value of their online presence and creating digital experiences worth sharing. He enjoys being the communication bridge between management, designers, developers, and business decision makers, helping them to refine their digital strategy, listening to the people for whom we create digital presences, and coming up with deep insights and compelling designs. Ben is passionate about participatory design practices, fostering behavior change through digital media, and the power of design to change lives rather than just the decor. When not dreaming up ways of using his kids’ toys as prototyping tools, he gets into sketchnoting, drawing, and oil painting.
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Specialties: Information Architecture | UX Design | UX Strategy | User Research
Ben Werner
As part of the Usability Engineering group, Ben is responsible for conducting user research, providing human factors guidance, and leading a transition to user-centered design at RightNow Technologies—a leading Customer Relationship Management (CRM) vendor handling over 1 billion customer interactions in 2007. He holds an MS in Human-Computer Interaction and is a board-certified Associate Human Factors Professional.
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Specialties: Human Factors | UX Strategy | User Research
Bryan McClain
Bryan is passionate about connecting with people and understanding their experiences and perspectives. Bryan co-founded Metric Lab with Demetrius Madrigal after doing research at NASA Ames Research Center for five years. While at NASA, Bryan worked on a variety of research studies, encompassing communication and human factors and interacting with hundreds of participants. As a part of his background in communication research, he received extensive training in communication methods, including certification-level training in police hostage negotiation. Bryan uses his extensive training in advanced communication methods in UX research to help ensure maximum accuracy and detail in user feedback. Bryan enjoys innovating user research methods that integrate communication skills, working with such companies as eBay, Kodak, Microsoft, and BAE Systems.
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Specialties: Consulting | Human Factors | UX Strategy | User Research
Carol Barnum
For nearly two decades, Carol has been helping clients understand their users’ experience. Client projects have run the gamut from software, to Web sites, Web applications, documentation, training, elearning, mobile devices, and interactive voice response systems (IVRs). As Director and Co-founder, in 1994, of the Usability Center and Director of graduate studies in Information Design and Communication at Southern Polytechnic near Atlanta, Carol lives comfortably and happily in the two worlds of academe and business. An award-winning author and speaker, Carol has published six books. Her newest book is Usability Testing Essentials: Ready, Set … Test!
She has been an invited speaker at conferences around the world. Carol is a founding editorial board member of JUS (Journal of Usability Studies), an STC Fellow, a Rainey Award recipient for Excellence in Research, and a Gould Award recipient for Excellence in Teaching Technical Communication.
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Specialties: Information Design | UX Strategy | Usability
Chris Anthony
Since joining Citrix, Chris has pioneered a Creative UX department, as lead Creative, and helped transform the multitude of products from a half billion to a multi-billion dollar annual revenue. He works with more than 75 development teams, educating them in best practices and building standards. To help speed global visual recognition of very technical concepts, Chris created an iconic language. He is currently writing a book about iconic languages to share with the UX community. The breadth of his experience includes design agencies, magazine and document design, technical illustrations for the Navy Nuclear DOD, CMS and dynamic Web systems, print press, and software architecture. Some of Chris’s most visible projects include NBA.com, Xerox.com, GMC and Pontiac.com, LLbean.com, Bausch&Lomb.com, and the first Amazon.com site, while at Digitas, in Boston/NYC. Chris has won more than 40 industry design awards, including multiple Gold and Silver Webbys.
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Specialties: Brand Strategy | Consulting | Information Architecture | Information Design | UX Design | UX Management | UX Strategy | Visual Design
Christian Rohrer
A veteran of Web user experience design and research, Christian has participated directly in the development of some of the world’s most popular Web destinations, including Yahoo!, eBay, and Realtor.com. In his most recent role as Senior Director of User Experience Design at Move, Inc., he led a talented team of designers and researchers in developing top real estate Web sites and applications, including the #1 consumer real estate Web site and the top-rated real estate iPhone app, both under the Realtor.com brand. Christian previously served as Director of Customer Intelligence for Products at eBay and was a founding member of the eBay Research Council, an executive-sponsored body that advises the company on best research practices and synthesizes insights from market research, community outreach, international research, Web analytics, and user experience research. Prior to that, he was Director of User Experience Research at Yahoo!, where he was also a founding member of the Yahoo! Research Council. Both at Yahoo! and eBay, he served on the User Experience Design leadership team, reporting directly to the VP of the department. Before joining Yahoo!, Christian conducted design research and ethnographies for NCI—now Liberate—focusing on the strategies people employ in learning to use TV-based, Internet appliance user interfaces. Christian has a PhD in symbolic systems in education—a branch of cognitive science—from Stanford University and a BA, with honors, in computer and information sciences from the University of California, Santa Cruz. He is an active member of various industry organizations.
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Specialties: UX Management | UX Strategy | User Research
Colleen Jones
An enthusiastic pioneer of content strategy and user experience, Colleen has led and supported strategic initiatives for large global brands such as Philips, InterContinental Hotels Group, and The Home Depot. She has a wealth of content strategy experience, having held key leadership positions at threebrick, which she co-founded; Spunlogic, now Engauge Digital; the Centers for Disease Control & Prevention (CDC); and Cingular Wireless, now AT&T. Colleen holds a B.A. in English and Technical Writing and an M.A. in Technical Communication from James Madison University. A participant in the landmark Content Strategy Consortium at IA Summit 2009, Colleen is very active in the Atlanta UX and content strategy communities, as well as a notable author on content strategy and user experience. She is the author of the forthcoming book Clout: The Art and Science of Influential Web Content.
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Specialties: Consulting | Content Strategy | Information Architecture | Information Design | UX Design | UX Strategy
Daniel Szuc
Daniel is based in Hong Kong and helps companies in Asia like PCCW, HSBC, CSL, China Light & Power, Sunday, Cathay Pacific, Marriott, ADB, and Yahoo! China make their products easier to use. He has also worked with Telstra Australia and IBM. Daniel has spoken on Usability in Hong Kong, China, Singapore, Malaysia, United States, and Australia, helping to develop new groups of interest in the region. He recently co-wrote and released the Usability Kit
with Gerry Gaffney. Daniel is a founding member and President of the UPA China Hong Kong Branch,
co-founder of the UPA China
User Friendly conferences, and holds a BS in Information Management from Melbourne University Australia.
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Specialties: Consulting | UX Strategy | Usability
David Kozatch
David Kozatch brings over 20 years experience in marketing research and customer user experience to his work as an interviewer and strategic consultant. As principal of DIG, which he founded in 1989, he has conducted literally thousands of focus groups and in-depth interviews in the areas of financial/business services, software, hardware, Web/interactive services, and telecommunications. Since 1996, David has been a leading thinker in helping companies gain a deeper understanding of the ways people use the Web and mobile communications. His company’s user experience research was integral to successful launches on the Web for Google, HBO, Verizon, and Absolut Vodka. And, more recently, his work for clients like Register.com, FedEx, and Cablevision has helped these companies build better brands online.
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Specialties: Brand Strategy | Consulting | UX Strategy | Usability | User Research
Debarshi Gupta Biswas
With more than 10 years of experience in technical writing, Debarshi has developed
documentation for a wide variety of business domains, including Banking and
Financial Services, Insurance, Healthcare, Travel and Hospitality, and Customer
Relationship Management (CRM). He has also developed training materials,
including simulations, and worked in the Web content space. Debarshi has
had a number of articles on technical writing published in journals such
as Usability Interface, a quarterly publication of the STC Usability and User Experience Community, and Indus, a bimonthly publication of the India Chapter of STC.
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Specialties: UX Strategy | User Assistance
Dirk Knemeyer
Since 2004, Dirk has led Involution Studios, a software design consultancy whose clients include Apple, Microsoft, Oracle, McAfee, and Yahoo! Dirk’s leadership contributions to the business and design community are prolific. He has authored more than 100 articles, delivered more than 50 speeches and presentation around the world, and participated on 10 Boards of Directors for corporations and non-profit organizations, including the International Institute for Information Design (IIID), American Institute of Graphic Arts (AIGA) Center for Brand Experience, and User Experience Network (UXnet). Prior to founding Involution, Dirk was Chief Design Officer at Thread Inc. His diverse professional background also includes time as a management consultant, specializing in change management; an advertising executive, leading brand strategy and marketing for international corporations; and a design director. His work has won myriad awards for creative excellence, crossing various media, including the Web, television, print, and multimedia. Dirk earned a Master of Arts from the prestigious Popular Culture program at Bowling Green.
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Specialties: Brand Strategy | Consulting | Information Design | UX Strategy
Eric Schaffer
Eric Schaffer founded HFI in 1988 and, over the last quarter century, has become known as the visionary who identified usability as the driving force in the Third Wave of the Information Age—following hardware, then software as the previous key differentiators. Eric recognized that the most profound impact on corporate computing would be the result of a positive online user experience—the ability for a user to get a job done efficiently, easily, and without frustration. His book Institutionalization of Usability: A Step-by-Step Guide provides a roadmap companies can follow to make usability a systematic, routine practice throughout an organization. Eric co-developed HFI’s Schaffer-Weinschenk Methodâ„¢, the only ISO-certifiable process for user-centered design, which builds on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. He has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. Recently, Eric has been traveling the world teaching HFI’s newest course, “How to Design for Persuasion, Emotion, and Trust.” He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist. Eric earned his PhD in “Applied Psychology specializing in Human Performance”—aka usability—from Stevens Institute of Technology.
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Specialties: Consulting | UX Design | UX Management | UX Strategy | Usability | User Research
Frank Guo
Frank wears two hats professionally—user researcher and UX design consultant. At Barclays, he established and manages user research and helped develop the user interface design process for their investment management business. Previously, working for Oracle and eBay, he championed user research; performed eyetracking studies; provided design consulting for ecommerce, online advertising, and Web applications; and developed design guidelines. Prior to becoming a UX professional, Frank earned a doctorate in cognitive psychology from UCLA, conducting research in consumer behavior and economic decision making.
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Specialties: UX Management | UX Strategy | User Research
Greg Nudelman
Founder of the San Francisco Bay Area UX design consultancy DesignCaffeine, Greg is widely recognized as an experience design and user research expert, specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people’s lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups.
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Specialties: Consulting | Interaction Design | UX Design | UX Strategy | User Interface Design | User Research
James Kelway
James worked for Reed Business Information, a part of Reed Elsevier, for over 8 years, in a variety of roles. While working as a digital art director, he studied for a Masters degree in Design Practice, specializing in UCD techniques. After qualifying, he became an information architect and is responsible for the formulation of the business’s information architecture strategy, its implementation among several teams, and the redesign of several major industry Web sites.
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Specialties: Information Architecture | Interaction Design | UX Strategy | User Interface Design
Jen Hocko
Jen currently works at The MathWorks, where she manages a team that focuses on improving the usability of both custom-built and procured business software. In the past, Jen has been a Web developer, technical writer, and interaction designer at both large and small organizations. She has an M.S. in Human Factors from Bentley University.
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Specialties: Information Architecture | Interaction Design | UX Strategy | Usability
Jim Nieters
Leading UX Design for online advertiser products at Yahoo!, including search marketing and the open ad-management platform, APT from Yahoo!, Jim works to ensure user experience is a strategic differentiator for the business. Before joining Yahoo!, Jim built and led the central UED group at Cisco and turned it into an internal consultancy with over $200 million in revenue increases each year, resulting from his group’s achievements in design and innovation. He has worked in UX design and research for more than 16 years and has been a UX leader for 10 of those years. Jim specializes in UX process enhancement and organizational leadership and transformation. He teaches a course about leading innovation workshops and speaks frequently on innovation and leading UX organizations at conferences and universities.
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Specialties: UX Design | UX Management | UX Strategy | User Research
Jin Li
At the IBM Toronto software laboratory, Jin’s work as a user experience lead encompasses the full software design lifecycle from user requirements gathering to beta testing. In particular, he gathers, analyzes, and translates user requirements and usage scenarios into software and user interaction designs for application development tools and Web applications. Jin holds a Masters of Science in Computer Science, with a Human-Computer Interaction option, from the University of Toronto. He is a member of ACM and UPA.
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Specialties: Interaction Design | UX Strategy | User Research
Joe Lamantia
A veteran architect, consultant, and designer, Joe has been an active member and leader in the UX community since 1996. He has crafted innovative, successful user experience strategies and solutions for clients ranging from Fortune 100 enterprises to local non-profit organizations, digital product companies, and social media startups, in a wide variety of industries. Joe is the creator of EZSort, the leading, freely available tool for card sorting, as well as the Building Blocks for Portals design framework. He is also a frequent writer and speaker on topics including future directions in user experience; the intersection of business, culture, and design; and systems thinking. Joe is currently based in New York, working as a UX strategy consultant for the enterprise architecture group of a global IT services firm.
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Specialties: Consulting | Information Architecture | UX Design | UX Strategy | User Research
Joel Flom
With more than 14 years of experience in the Web industry, Joel helps develop and execute experience strategy for clients at EffectiveUI. Through his passion for untangling the web of technology and trends, he works to create useful, engaging, and meaningful interactions for clients such as Boeing and Microsoft. Joel’s experience spans the globe and includes research, analysis, usability testing, and design. He has served as Managing Director of Elavision, a UX agency based in Australia, as well as at Best Buy. He plays an active role in the UX community, including founding the Brisbane chapter of the Interaction Design Association (IxDA). Joel holds Bachelor of Arts degrees in Sociology and Psychology from the University of Minnesota-Twin Cities.
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Specialties: UX Design | UX Strategy | Usability | User Research
Joel Grossman
Joel Grossman was formerly the Managing Principal of Pivotal Click, a user experience research, design, and innovation firm that focuses on helping clients identify the moments of truth for their digital products and services. Prior to forming Pivotal Click, Joel built the Interactive Branding practice for LAGA, a nationally recognized brand design agency. He has held senior UX management positions with Playboy Enterprises and Encyclopedia Britannica. He also led product development for Edventions, a start-up that Edison Schools since acquired. Joel began his career as an independent technology consultant, working on application development and networking projects in the US and Japan. Joel has a master’s degree in political economy from the University of Minnesota and serves as Chicago’s Local Ambassador for UXnet.
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Specialties: Brand Strategy | Consulting | Information Architecture | UX Design | UX Strategy
John S. Rhodes
Based in Owego, NY, John has helped such organizations as IBM, Women.com, Cabelas, US WEST, Universal Instruments, Binghamton University, and Broome Community College. He earned a B.S. in Management Science, an M.A. in Philosophy, and an M.A. in Experimental and Cognitive Psychology at Binghamton University.
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Specialties: Consulting | UX Strategy | Usability
Joi L. Roberts
During the past 13 years, Joi has worked in a variety of roles within the telecommunications industry, ranging from requirements gathering to software development/validation to user interface design—voice, telephony, and Web—to user-centered process development and institutionalization. Currently, as the Design Ambassador for the Motorola Consumer Experience Design (CXD) team, Joi is responsible for driving strategic initiatives internally and externally around design education, design culture, talent growth and development, and industry contribution. And, in her spare time, Joi is quite active in the UX design community—often organizing or presenting at local and international industry events and conferences. Joi firmly believes that, in order for the UX community to make a real difference in the world, industry and academia must work together to develop design leadership. In her current role and through her industry participation, she seeks to spread this message.
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Specialties: UX Design | UX Strategy | User Interface Design
Jon Innes
As a UX consultant, Jon helps companies set up and improve their user-centered design and research processes. Jon has led UX projects for several Fortune 1000 companies—both as a consultant and as a member of in-house teams. His experience spans a wide variety of domains, including consumer and enterprise software, consumer hardware, IT projects, and ecommerce Web site design. Jon is a Certified Scrum Product Owner, with extensive experience integrating Agile and user experience for both large, globally distributed teams and early-stage startups. Before becoming a consultant, Jon was Director of User Experience for the Quicken Division at Intuit. In that role, he helped the company launch new products for the health care and online banking markets. Previously, Jon was the first Innovation Architect at SAP, where he helped the company build a team in California. Jon has held management and leadership positions at Vitria Technologies and Siebel Systems and has held UX roles at Cisco, Oracle, Symantec, and IBM.
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Specialties: Consulting | UX Design | UX Management | UX Strategy | User Research
Jordan Julien
Operating as an independent consultant, Jordan focuses on UX strategy, digital planning, social-media strategy, and SEO (Search Engine Optimization). His recent clients include VISA, RBC, P&G, GE, Telus, Toyota, Coke, Nike, Critical Mass, Proximity, and many others.
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Specialties: Consulting | Human Factors | Information Architecture | UX Strategy | User Research
Joshua Kaufman
As a consultant, Joshua focuses on cross-platform interaction design and UX strategy for Web and mobile applications. Previously at Tiny Pictures, Joshua created user-centered designs for Radar, a social media service that lets people engage in visual conversations using camera phone pictures and videos. He holds an M.S. in Human Computer Interaction from University College London, University of London, and has over 8 years of experience in both the United States and Europe. An active member of the UX design community, Joshua is the IxDA SF Community Manager, is a member of BayCHI, and was formerly the London Local Ambassador for UXnet.
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Specialties: Consulting | Interaction Design | UX Design | UX Management | UX Strategy | User Interface Design | User Research
Kate Walser
Based outside Washington, DC, Kate is Principal Consultant for CX Insights, a division of Tritus Technologies, Inc. For the past 12 years, she has envisioned and designed products that make sense and engage customers—all while promoting accessibility. Kate has worked across industry, government, and non-profit organizations, including AXA/Equitable, T. Rowe Price, U.S. Department of Defense, U.S. Department of Health & Human Services, and Veterans Affairs, as well as for some international organizations. Kate was a member of the U.S. federal advisory committee that updated the Section 508 and Section 255 accessibility standards. She has a degree in biomedical engineering and an MBA in strategy and international business. She is VP of the Washington, DC-area UPA chapter, and a member of the UPA-Knowbility Web Accessibility Certificate advisory board.
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Specialties: Accessibility | Consulting | UX Design | UX Management | UX Strategy | Usability | User Research
Kim Oslob
Kim has worked in the field of user experience research for over 10 years and has extensive experience with both qualitative and quantitative UX research, for Web sites, software, and mobile devices and applications. She is skilled at developing and managing usability research plans from concept through rollout. Since joining UserZoom four years ago, Kim has worked closely with high-profile clients, helping them to design and implement top-notch UX research and ensuring their success using UserZoom. She has also helped define UserZoom product strategy.
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Specialties: Consulting | UX Strategy | User Research
Laura Keller
For over 10 years, Laura has focused on representing the human element in any interaction with a brand, through actionable, business-impacting gathering of insights. At MISI Company, she has led multiple cross-channel experience design strategy engagements for clients. Clients include AstraZeneca, Hachette Book Group, Prostate Cancer Foundation, the NBA, Pfizer, and Glaceau. Laura’s passion lies at intersections between experience design and the physical, wayfinding, and service design spaces. She is a member of the Citizen Designer group, in New York.
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Specialties: Service Design | UX Strategy | User Research
Laurene McCafferty
An experienced usability consultant at the London-based firm System Concepts, Laurene has worked with a range of clients in the financial services, media and publishing, retail, and government sectors to deliver user-centered solutions. Clients have implemented her recommendations to help streamline their online processes and ensure excellent customer experiences based on proven results. Laurene has a strong interest in social media and working to help develop social media strategies within organizations. She has a PhD in Usability Engineering from the University of Edinburgh and an MA in Sociology from the University of Glasgow.
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Specialties: Accessibility | Consulting | UX Design | UX Strategy | Usability | User Research
Laurie Pattison
Laurie has been in software development for 10 years. She specializes in process and program management and user assistance design and development. Prior to focusing on user experience, Laurie was responsible for driving the applications process model at Oracle—for the strategy, requirements, and functional design phases of the software development lifecycle—and has managed quality assurance and development organizations. In a prior life, Laurie was a change management consultant for European manufacturing companies.
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Specialties: Information Design | UX Management | UX Strategy
Liya Zheng
Liya began her career as an interaction designer. Currently, she helps Liquidnet re-imagine the future of the equity marketplace, using a variety tools and techniques from a wide range of user experience practices. Previously, she worked for Respironics, a leader in respiratory monitoring and assistive technology, and helped them establish an internal experience design capability. Liya became interested in storytelling in interactive media through a position early in her career at Rockstar Games. She is member of the UPA, AIGA, and ACM. Liya earned a BS and an MS from Carnegie Mellon University.
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Specialties: Consulting | Interaction Design | UX Design | UX Strategy
Louis Rosenfeld
Lou is an independent consultant and entrepreneur, whose latest
startup, Rosenfeld Media, will publish books
for UX professionals. He holds a Masters in Information and
Library Studies and was instrumental in establishing the field
of information architecture. At Argus Associates, a stellar
IA consulting firm Lou co-founded in 1991, he was president
and lead information architect on projects for such clients
as AT&T, Borders Books & Music, Chrysler Corporation, Dow Chemical,
and SIGGRAPH. With Peter Morville, Lou co-authored the best-selling
book, Information Architecture for the World Wide Web, which
has become a standard text for many graduate-level classes. In
1993, he founded the Argus Clearinghouse, a popular Internet
research service. Lou is a popular speaker and writer who has
presented at CHI, COMDEX, Intranets, and various Web design
conferences, done speaking tours, and contributed
columns to CIO, Internet World, and Web Review magazines. Lou
is co-founder and past board member of the Information Architecture
Institute (IAI). He played a leading role in organizing and programming
the first three IA conferences—the 2000 and 2001 ASIS&T Summits and ACIA 2000—and still serves on the Summit’s program committee. Lou is
a co-founder of UXnet and leads its Local Ambassadors and has served on the advisory boards for Content Management Professionals, AIGA ED, and IxDA.
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Specialties: Consulting | Information Architecture | UX Strategy
Matteo Penzo
At Consultechnology, an ITC company with offices in Milan and Lamezia Terme, Italy, Matteo conducted research projects that focused on natural interactions between people and computers, automotive applications, and universal design—specifically for the elderly and the disabled. Matteo began his career in information technology working for Anixter International at their Milan and London offices, managing their intranet design and programming team. Then he
worked as a project manager for a leading Italian Web agency
in Milan, where he managed Internet projects for international Fortune 500 companies. Matteo is a sought after speaker at national and international seminars—including CHI2005, Macromedia, and VNU to mention just a few—and is a professor
for the Interaction Design course in the Masters program in Humanistic Computer Studies at Bicocca University, Milan. He has written numerous articles on the subjects of natural interfaces, user experience, and technological innovation. He is also the UXnet Local Ambassador for Milan.
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Specialties: Consulting | Interaction Design | UX Strategy | Usability
Mia Northrop
Mia has over 10 years of experience designing digital user experiences and marketing Web sites. At Symplicit, she applies her passion for finding the sweet spot between user needs and business objectives, working for clients as diverse as eBay, Telstra, Ford, Merrill Lynch, Coles Group, EMC, and ANZ. Prior to joining Symplicit, Mia worked for a who’s who of Australian Internet companies, including Fairfax Digital, Sensis, and SEEK, as well as the US interactive agency Razorfish. Her favorite part of UX projects is conducting design research to illuminate the ideas that will make the biggest impact on design.
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Specialties: Consulting | UX Design | UX Strategy | User Research
Michael Griffith
At Bottle Rocket, Michael builds digital brand experiences for mobile devices, balancing user-centered and marketing-centered design approaches. He’s been designing digital media for 21 years, and his strong understanding of information architecture, usability, accessibility, and compliance sets him apart from most creative directors. His mantra is simple: Work with cool people and build cool stuff. Michael’s broad experience includes designing mobile apps, iPad apps, Web sites, microsites, social media, digital media, email, computer-based training, marketing CDs, kiosks, and trade show media. His diverse industry experience spans consumer package goods, entertainment, travel and leisure, telecommunications, finance, over-the-counter pharmaceuticals, and B2B. Michael has taught the design and development of new media at the college level and speaks at professional organizations and conferences.
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Specialties: Brand Strategy | UX Design | UX Strategy | Visual Design
Mike Myles
Working as a software designer since the mid-90s, Mike has designed a wide
range of Web and rich-client applications. Before joining Autodesk in 2007,
he led design efforts for several companies, including Bowstreet—since
acquired by IBM—Chordiant, and Unica. Mike studied electrical engineering
at Fairfield University before transitioning to computer science and software
design. He is an active member of IxDA, ACM, and the local New Hampshire
chapter of UPA. Mike is also an avid performing musician and songwriter.
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Specialties: Information Architecture | Interaction Design | UX Strategy | Usability | User Interface Design | User Research
Nathaniel Davis
Nathaniel is a researcher and theorist on information architecture whose interests include the general nature and catalysts of information behavior and its impact on human-to-computer interactions within the domain of information technology. Involved in Web design and development since 1994, with a focus on UX design throughout most of his career, Nathaniel began practicing information architecture in the late ’90s, then identified information architecture as his primary area of interest in 2006. After four years of focused inquiry into IA subject matter, Nathaniel launched the DSIA Research Initiative and the DSIA Portal of Information Architecture in April 2010. His goal is to evangelize the distinct discipline of information architecture. Nathaniel is available to speak or lecture on the basics of information architecture, IA strategy and management, and his theories and models, which shed light on the inherent depth and business value of information architecture.
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Specialties: Information Architecture | UX Strategy
Nicola Rovetta
After starting out in classic advertising, Nicola Rovetta moved on to design for Web marketing projects in 1996. For more than a decade, he’s been directing digital creative departments in international networks, often taking charge of interaction design, information architecture, and experience design. At present, Nicola is leading creative in TBWA\’s digital firm, Agency.com, in Italy. He’s been avidly following the rise of the Web from version 1.0 to 3.0, and he actively evangelizes the power of digital culture in Italy.
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Specialties: Interaction Design | UX Design | UX Strategy | Usability | User Interface Design
Ollie Campbell
Ollie has led UX design projects for some of the biggest companies in Australia and around the world. He has a degree in computer science and is currently pursuing postgraduate study in psychology.
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Specialties: Interaction Design | UX Design | UX Strategy
Pabini Gabriel-Petit
For more than 15 years, at companies such as Google, Cisco, WebEx, and Apple, Pabini has set strategic direction for user experience and led UX design and user research for Web, mobile, and desktop applications. With expertise in all aspects of UX design—including interaction design, visual interface design, information design, UI text, and information architecture—Pabini has designed innovative applications for diverse product domains, encompassing consumer and enterprise products. Previously, as VP of UX at scanR, Pabini led UX strategy and design for award-winning mobile and Web applications that let users scan digital photos of whiteboards and documents, then view and manage their scans. Formerly, as UX Manager at WebEx, Pabini led UX strategy, design, and user research for online meeting and collaboration applications. She designed the award-winning Meeting Center and Training Center, setting the industry standard for online meeting software. Clients of Pabini’s Silicon Valley consultancy have included GetJar, scanR, Google, Cisco, Tellme, WebEx, and Apple. In addition to bringing UXmatters to the UX community, Pabini is a Cofounder and former Director of the Interaction Design Association (IxDA) and is IxDA Local Leader for Silicon Valley, Co-Chair of BayDUX, BayCHI IxD BOF (Birds of a Feather) Leader, and a former Interactions Editorial Board Member.
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Specialties: Consulting | Interaction Design | UX Design | UX Management | UX Strategy | Visual Design
Patrick Kennedy
Patrick has over 10 years of experience in the digital media and Web industries, and his expertise covers many areas, including information architecture, ethnographic and design research techniques, and best practice Web design and development. Over the years, Patrick has advised a wide range of clients, across private and public sectors, both in Australia and the United Kingdom. Patrick is a member of the Sydney chapter
of the Usability Professionals’ Association (UPA), the Computer-Human Interaction Special Interest Group of Australia
(CHISIG), the Web Standards Group
(WSG), the Australian Interactive Media Industry Association
(AIMIA), the Web Industry Professionals Association
(WIPA), and the Information Architecture Institute
(IAI), as well as several smaller special interest groups. Patrick holds a degree in Computer Systems Engineering from the University of Technology, Sydney.
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Specialties: Consulting | Information Architecture | UX Strategy | Usability | User Research
Paul Bryan
Paul is a UX strategist and researcher who began designing ecommerce Web sites in 1995, in Barcelona, Spain. Since founding Usography in 2002, Paul’s consulting clients have included some of the most successful corporations in the world—such as The Home Depot, Coca-Cola, SAP, Delta Air Lines, Philips, Macy’s, Bloomingdale’s, Cox, and GE. Paul manages the UX Strategy and Planning group on LinkedIn.
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Specialties: Consulting | Interaction Design | UX Strategy | User Research
Paul J. Sherman
ShermanUX provides a range of services, including research, design, evaluation, UX strategy, training, and rapid contextual innovation. Paul has worked in the
field of usability and user-centered design for the past 13 years. He was
most recently Senior Director of User-Centered Design at Sage Software in
Atlanta, Georgia, where he led efforts to redesign the user interface and
improve the overall customer experience of Peachtree Accounting and several
other business management applications. While at Sage, Paul designed and implemented a customer-centric contextual innovation program that sought to identify new product and service opportunities by
observing small businesses in the wild. Paul also led his team’s effort to modernize and bring consistency to
Sage North America product user interfaces on both the desktop and the Web.
In the 1990s, Paul was a Member of Technical Staff at Lucent Technologies
in New Jersey, where he led the development of cross-product user interface
standards for telecommunications management applications. As a consultant,
Paul has conducted usability testing and user interface design for banking,
accounting, and tax preparation applications, Web applications for financial
planning and portfolio management, and ecommerce Web sites. In 1997,
Paul received his PhD from the University of Texas at Austin. His
research focused on how pilots’ use of computers and automated systems
on the flight deck affects their individual and team performance. Paul is
Past President of the Usability Professionals’ Association, was the founding
President of the UPA Dallas/Fort Worth chapter, and currently serves on the
UPA Board of Directors and Executive Committee. Paul was Editor and contributed
several chapters for the book Usability
Success Stories: How Organizations Improve by Making Easier-to-Use Software
and Web Sites, which Gower published in October 2006. He has presented at conferences in North America, Asia,
Europe, and South America.
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Specialties: Consulting | UX Design | UX Strategy | Usability | User Research
Pedro ‘Adler’ Jorge
Adler is an interaction designer with a background in design, technology, and user research. He has designed Web-based collaboration tools and led international workshops on interaction design and participatory design. Currently, at Philips Design, he is working on multimedia devices and desktop applications. In his role as an interaction designer, Adler also questions current design processes and the integration of design, business, and engineering to improve the company’s UX strategy. Time permitting, he would like to continue his research work on design processes for collaboration as well as learn the piano.
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Specialties: Interaction Design | UX Strategy | User Research
Richard F. Cecil
Rick has nearly a decade of experience envisioning and designing innovative solutions for a variety of companies, including startups, non-profits, universities, and Fortune 100 companies. During his tenure at Motricity, he worked with Cingular, BET, Ask, Alltel, and other clients and was the Design Lead for their core product offering. Rick was a co-founder of both the Interaction Design Group—now the Interaction Design Association (IxDA)—and the Triangle Usability Professionals Association (UPA). Active in the UPA, he also serves on the organizing committee for World Usability Day. Rick is also the UXnet Local Ambassador for Research Triangle Park.
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Specialties: Interaction Design | UX Design | UX Strategy | User Interface Design
Robert Barlow-Busch
At Quarry, Robert led projects for clients who want to distinguish
themselves through products that are well designed, usable,
and deliver an outstanding customer experience. As Practice
Director of Interaction Design, he also worked with teammates
to develop Quarry’s design methods. For instance, Robert introduced
the use of personas to Quarry and has
since then employed personas for projects in a variety of industries.
He has also helped develop methods for better aligning usability
with the goals and practices of marketing and branding. Some
of this expertise is captured in Robert’s invited chapter
about “Marketing Versus Design Personas,” in
The
Persona Lifecycle,
a book Morgan Kaufmann will publish in 2006. With over 14 years of experience designing software and Web applications, Robert has worked throughout North America
and Europe, at companies with familiar names such as Sony and FedEx.
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Specialties: Brand Strategy | Consulting | Interaction Design | UX Design | UX Strategy
Ron Gagnier
Ron Gagnier has been a UX designer for 14 years. He earned a BSc. from Carleton University’s Human Oriented Technology lab and developed his design and research skills both as a consultant and as a team member within numerous technology firms, including Nortel, Macadamian, Halogen Software, and IBM. Over the years, Ron has worked in many roles, including usability specialist, interaction designer, user researcher, and information architect. He is a member of UPA and CapCHI, and involved in the Ottawa Usability Consortium. When he is not working on a challenging design problem, Ron is a guest lecturer at Algonquin College, where he teaches design and usability.
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Specialties: Information Architecture | UX Design | UX Strategy
Sam Ng
As a co-founder and Director of the consultancy Optimal Usability and a passionate generalist, Sam has been involved with over 100 usability and design projects with clients in such diverse domains as government, ecommerce, education, finance, telecommunications, and not-for-profits. With a desire to practice what he preaches, Sam recently led a small team to design and develop the online card sorting tool, OptimalSort. Built on a modest budget and with limited resources, OptimalSort is now being used by hundreds of leading companies and Web professionals worldwide.
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Specialties: Consulting | Information Architecture | Interaction Design | UX Strategy | Usability
Sean Van Tyne
User Experience Director at FICO, San Diego CA USA
At FICO, the global leader for decision-management solutions, Sean leads the UX team—with team members in the US, Europe, and Asia—designing FICO’s next-generation enterprise platform for over 80 countries. Previously, Sean was the AVP of User Experience for Strategy & Technology at LPL Financial, the leading diversified financial services companies and largest independent broker / dealer in the US, where he helped identify and define new market segments; developed the product management, iterative design, and agile development plan; provided the UX vision; and evangelized the user experience strategy. Formerly, Sean was Director of User Experience and Technical Communications for Marketing and Product Management at Mitchell International, the leading provider of data, software, and eBusiness solutions for the automotive insurance industry; and Director of Product Design for Medibuy, a global B2B marketplace provider for healthcare buyers and sellers. As a consultant, Sean has provided insights to companies such as Oracle, HP, Nokia, Kodak, and others. He is currently President of the User Experience Special Interest Group,
Founder and Chair of the User Experience Business Information Group for SDSIC,
and advisor on a number of professional and corporate boards. A speaker on topics relating to customer experience, Sean is co-author of The Customer Experience Revolution.
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Specialties: UX Management | UX Strategy
Shazeeye Kirmani
Shazeeye translates customer needs into delightful online experiences, addressing changing market dynamics while maximizing profit. She thrives at the intersection of technology and marketing. Shazeeye received her M.S. in Human Factors from the State University of New York at Buffalo in 2004. She recently earned her MBA at The Paul Merage School of Business at UC Irvine. Prior to starting her latest course of study, she was a Senior Usability Engineer at Infosys Technologies, Limited, India. Some of the clients she has worked for include Fidelity Investments, CVS Pharmacy, Walmart, and Wells Fargo.
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Specialties: Consulting | Human Factors | Information Architecture | Information Design | UX Management | UX Strategy | Usability | User Research
Steve Baty
Focusing on the business side of the user experience equation, Steve has over 14 years of experience as a UX design and strategy practitioner, working on Web sites and Web applications. Leading teams of user experience designers, information architects, interaction designers, and usability specialists, Steve integrates user and business imperatives into balanced user experience strategies for corporate, not-for-profit, and government clients. He holds Masters degrees in Electronic Commerce and Business Administration from Australia’s Macquarie University (MGSM), and a strong focus on defining and meeting business objectives carries through all his work. He also holds a Bachelor of Science in Applied Statistics, which provides a strong analytical foundation that he further developed through his studies in archaeology. Steve is VP of the Interaction Design Association (IxDA), a member of IA Institute and UPA, founder of the UX Book Club
initiative, Co-Chair of of UX Australia, and an editor and contributor for Johnny Holland.
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Specialties: Consulting | UX Strategy | User Research
Traci Lepore
At Avid, Traci is responsible for helping to define the customer experience for the Web. While working as a consultant at InContext Enterprises, she worked on both enterprise and consumer projects across a variety of industries and domains. With over ten years of experience as an interaction designer, with a focus on user-centered design methods, Traci has experienced a broad range of work practices. Through her UXmatters column, Dramatic Impact, Traci hopes to infuse aspects of theatrical theory and practice into her design practice and bring a more empathetic and user-centered focus to her work. Traci holds an M.A. in Theater Education from Emerson and a B.S. in Communications Media from Fitchburg State College. She is a member of the Boston chapters of UPA and IxDA.
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Specialties: Consulting | Interaction Design | UX Design | UX Strategy
Tricia Clement
Tricia specializes in translating consumer needs and cultural differences into delightful online experiences. Capturing data through various qualitative and quantitative research methods and combining it with advanced behavioral modeling techniques, she creates a holistic visualization of a consumer’s mental model, cognitive process, and behavioral patterns. Her insights and visualizations help companies align their corporate priorities, develop their product strategies, and align their organizational structures with those of their customers. Prior to entering industry, Tricia was a National Research Service Award (NRSA) Neuroscience Postdoctoral fellow at Stanford University, examining social regulation of the brain. She has extensively studied and written about the commonalities and differences in learning and memory strategies between humans and other animals, focusing on social learning, concept learning, memory strategies, and symbolic representation. For her work in the area of cognition, she has received awards and competitive grants from the National Science Foundation (NSF), National Institute of Mental Health (NIMH), and Howard Hughes. Tricia has published over 30 journal articles and book chapters. American Scientist and The Economist covered her innovative research demonstrating work ethic in pigeons, which challenged human-centered theories explaining the phenomenon. Her latest page turner, “Steering Clear of Trouble: Fish Can Infer Social Rank by Observation Alone,” garnered the cover of Nature.
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Specialties: Brand Strategy | Consulting | Information Design | UX Strategy | User Research
Whitney Hess
Based in New York City, Whitney is an independent UX design consultant. She helps make stuff easy and pleasurable to use. Whitney is a strategic partner with Happy Cog and UX consultant for boxee, among other startups, agencies, and major corporations. Prior to going independent, she was on the design team at Liquidnet. Previously, she was an interaction designer at the marketing agencies Digitas and Tribal DDB, where her clients included American Express, The New York Times, Allstate, Claritin, Tropicana, and EarthLink. Though she began her higher education in computer science, Whitney received a Bachelor of Arts in Professional Writing and a Master’s degree in Human-Computer Interaction from Carnegie Mellon University.
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Specialties: Consulting | Interaction Design | UX Design | UX Strategy | Usability | User Interface Design | User Research



