Business: Content Development

UXmatters has published 10 articles on the topic Content Development.

Top 3 Trending Articles on Content Development

  1. Toward Content Quality

    More Than Words

    Content that communicates

    A column by Colleen Jones
    April 13, 2009

    How do we know whether content is any good? This simple question does not have a simple answer. Yet, I think having a good answer would help us show our employers and clients why their content needs to improve and how their content compares to the competition’s. As a start toward an answer to this question, I offer a set of content quality checklists for seven different lenses through which we can view content. I see these checklists as the groundwork for content heuristics, which would enable us to do heuristic evaluations and competitive analyses efficiently. With good content heuristics, we could make a case for better content without painstakingly doing an analysis of all of the content up front. Imagine, making a case for better content quality in a few hours instead of a few weeks.

    Many interactive projects address content quality only through a style guide. A style guide is helpful, but it isn’t enough. One problem is that a style guide often emerges at the end of an interactive project, capturing how a team handled certain content issues and how they intend to handle them moving forward. That doesn’t help much during the project. Another problem that often occurs is a company neglects maintenance of the style guide going forward. (For information about living style guides, read Letting Go of the Words by Ginny Redish. [1]) Finally, many Web style guides I’ve encountered address word choice, brand voice—and that’s about it. The scope of content quality is much broader. Read More

  2. The Digital Crown: Winning at Content on the Web

    August 18, 2014

    This is a sample chapter from Ahava Leibtag’s new book, The Digital Crown: Winning at Content on the Web. 2014 Morgan Kaufmann.

    Chapter 2: Making the Case for Content

    The Digital Crown

    Content drives the sales process. Even if your job title doesn’t include the word sales, you are still trying to achieve something. Content is responsible for getting you there. Think of it as the fuel in an engine. Now, consider what we’ve done in our society to ensure we have enough fuel to power our cars and homes. That’s how important content is to your business.

    Not everyone understands this in your organization. But you do. That’s the first step. Now you have to convince the right people that to move the business in the right direction, they need to invest in content: Content production, distribution, and management. How do you do that? Read More

  3. Career Alternatives to Management | Best Design Practices for Blogs

    Ask UXmatters

    Get expert answers

    A column by Janet M. Six
    July 19, 2010

    In this edition of Ask UXmatters, our experts discuss the following topics:

    • career alternatives to management
    • best design practices for blogs

    Every month in Ask UXmatters, our panel of experts answers our readers’ questions about user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your questions to us at [email protected].

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