In this edition of Ask UXmatters, our experts discuss what skills are essential and desirable for a UX Designer.
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Whether you work directly in the field of UX design or you just have a passing interest, it’s fair to say that, in 2013, the focus on all things user experience definitely stepped up a gear. Over the last 11 months at Bubble, the UK digital jobs board for whom I work, we’ve seen a huge increase in the demand for talented UX designers right across the UK—and not just from specialist niche agencies, but from major brands like comparethemarket.com, ITV, Sainsbury’s, and The Telegraph Media Group, too.
What’s the reason for this increased demand? It’s hard to say. Perhaps brands have now got more money to spend on their online offering, and it’s finally dawned on them that a great user experience really can make a difference to their bottom line and provide a healthy return on investment (ROI). Or perhaps it’s because brands are now more willing—and able!—to reallocate their existing budget from other digital areas like social media, where it can be difficult to quantify ROI and determine their strategy’s success. Either way, it’s great news for the user experience industry—both in the UK and the US—as more and more positions, especially senior-level positions, become available. Read More