“To design is to communicate clearly by whatever means you can control or master.”—Milton Glaser
User experience and its associated fields of expertise—such as usability, information architecture, interaction design, and user interface design—have expanded rapidly over the past decade to accommodate what seems like insatiable demand, as the world moves toward an increasingly digital existence.
As UX professionals, we often take technology for granted, accepting the massive complexity and rapid change in our field as the norm—and perhaps even something to embrace and enjoy. With this outlook and because we’re steeped in our daily professional activities, it becomes all too easy for us to forget that ours is not the usual point of view, and the technological change we expect, the expert jargon we speak, and the processes we use are foreign and confusing to other people. So, while we focus our attention on the users of digital products, we can sometimes be remiss in our treatment of another important audience—the stakeholders and clients with whom we collaborate to complete our assignments and projects. Read More
This is a sample chapter from Ahava Leibtag’s new book, The Digital Crown: Winning at Content on the Web. 2014 Morgan Kaufmann.
Chapter 2: Making the Case for Content
Content drives the sales process. Even if your job title doesn’t include the word sales, you are still trying to achieve something. Content is responsible for getting you there. Think of it as the fuel in an engine. Now, consider what we’ve done in our society to ensure we have enough fuel to power our cars and homes. That’s how important content is to your business.
Not everyone understands this in your organization. But you do. That’s the first step. Now you have to convince the right people that to move the business in the right direction, they need to invest in content: Content production, distribution, and management. How do you do that? Read More
In this edition of Ask UXmatters, our panel of UX experts discusses several ways of involving stakeholders at different stages of a project.
What are the best ways to involve stakeholders in the research and design for a project—especially when you have a large number of them? Do you bring all of them into an initial design meeting? Or wait until you have a solid first design? Or should you wait to involve stakeholders until you have a very strong, well-iterated design? How should you best handle the different types of stakeholders—for example, those who will actually use the product versus those who would decide to buy the product? Read More