The role of UX Strategist is a relatively new one on UX design teams. From time to time, senior UX professionals ask me, in my capacity as manager of the UX Strategy and Planning group on LinkedIn, how they can move into UX strategy as a career-growth path. In an earlier UX Strategy column on UXmatters, “What Does a UX Strategist Do?” I partially addressed this question by analyzing UX Strategist job ads and asking experienced UX professionals for their opinions. Read More
Venture capitalists (VCs) are now investing significant funding in applications that help businesses to evaluate, measure, and improve their product user experiences. On October 15, 2015, leading UX research and testing SaaS platform UserZoom received $34 million in venture financing, led by TC Growth Partners, with investments from Trident Capital, and StepStone Group. This momentous event demonstrates how important user experience has become to the success of products and the businesses that make them. This is exciting news for the UX community! So we thought this would be the perfect time to interview Alfonso de la Nuez, CEO of UserZoom, who is shown in Figure 1. (If you’re wondering why Alfonso has a basketball poised on the tip of his finger, he won a full scholarship to play on the Varsity basketball team at San Jose State University and is still passionate about the game.) Read More
In recent years, more and more leaders in the UX community have become convinced that it’s important to focus on UX strategy as a way to deliver greater business value to the organizations for which they work, advance the role of User Experience within their organizations, and get a seat at the C-level table.
Paul Bryan, who is shown in Figure 1, has been instrumental in promoting the profession of UX strategy—through his UX Strategy column on UXmatters, by establishing the UX Strategy and Planning group on LinkedIn, and by organizing the UX STRAT conference—which covers the full spectrum of experience strategy, including UX strategy, customer experience (CX) strategy, and product and service design strategy—and his UX STRAT Masterclasses.Read More