In this edition of Ask UXmatters, our experts discuss how to foster teamwork and collaboration across departments.
In my monthly column Ask UXmatters, our panel of UX experts answers readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your question to us at: [email protected].
With this article, we’re introducing our new column—Breakthrough Application Design—Designing game-changing experiences. In this column, we’ll discuss innovative approaches to application design that are based on our personal experience in the trenches.
How can it be that so many digital products fail deliver any inspiration when so many technology and digital media companies spend millions of dollars on design and user experience? Merely following user-centered design (UCD) practices by the book is not sufficient to create truly transformative digital products. In fact, despite UX teams’ following UCD processes, the digital product industry confronts this alarming paradox: More and more UX teams claim to follow user-centered processes, yet most digital products are mediocre or even substandard. And things won’t get easier. As interactions progress from clicks to taps and other gestures, traditional UCD processes will face even greater challenges. In this installment of our column, we suggest that one of the reasons for poor design execution is that UX teams need to own more than just design. We need to own front-end development. In fact, we argue that front-end development has always been more strongly aligned with design than with development. Read More
One of the more interesting tensions I have observed—since getting into user experience design about five years ago—is the almost sibling-rivalry tension between UX Designers and User Interface (UI) Developers. At the heart of the tension between them is the fact that most UI Developers consider themselves—and sometimes rightfully so—to be UI Designers. The coding part is like Picasso’s having to understand how to mix paint. It’s not the value they add, just the mechanics of delivering the creative concepts.
When I worked on the Body of Knowledge Task Force for the Society for Technical Communication, the interesting question we wrestled with was: What value does a technical communicator add above what an engineer who writes well offers?UX Designers or UX Architects have the same problem to solve: What value do we add that differentiates us from a UI developer who is user focused? This question strikes to the very heart of what differentiates us, as UX professionals, from UI Developers. If we don’t provide a compelling answer, the only one left is that they code and we don’t. Hmm…, not the kind of value proposition I’d be comfortable with in this economy. Read More