Research: Consumer Research

UXmatters has published 1 articles on the topic Consumer Research.

Top 3 Trending Articles on Consumer Research

  1. Portrait of a Mobile Consumer: An Infographic

    August 4, 2014

    This article explores the data behind the “Portrait of a Mobile Consumer” infographic that my company, Vouchercloud, produced recently. The evidence in this portrait of mobile consumers highlights the importance of mobile technologies to the future of B2B (Business to Business) and B2C (Business to Consumer) industries.

    Mobile Usage Data

    As Figure 1 shows, consumer use of mobile platforms is huge and expected to rise to 8.2 billion users by 2018. A great variety of tablets and smartphones is now available on the market. In 2013 alone, sales of new mobile devices exceeded half a billion devices. Users are now becoming adept at using multiple computing platforms at the same time. In fact, 63% of mobile device users confess to using phones and tablets as secondary devices while also browsing using other computing hardware. Indeed, news of a strategic partnership between Apple and IBM demonstrates the importance of mobile to B2B companies and multiple-platform users alike. Read More

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