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Strategy: Business Strategy

UXmatters has published 9 articles on the topic Business Strategy.

Top 3 Trending Articles on Business Strategy

  1. Strategy Versus Tactics

    3 x 5 UX

    Strategy and tactics in a nutshell

    A column by Liam Friedland
    February 2, 2015

    The idea behind my new UXmatters column, 3 x 5 UX, is an idea that formed several years ago when I was preparing for a Pecha Kucha event. I wanted to document a handful of key UX concepts and share them with the UX team that I lead. Simple visualizations seemed like a promising approach. To constrain my slideware exuberance, I hit upon the idea of using 3 x 5-inch note cards and simple, hand-drawn visualizations as an expressive medium for this content. To keep my drawing skills intact, I typically use 3 x 5 cards to capture ideas, manage my daily to-do lists, and dash out quick sketches. Creating visualizations at that size for my presentation required a minimalist approach and was both challenging and fun. My team enjoyed the presentation, and I thought these cards might have value for a broader audience. Pabini Gabriel-Petit, publisher of UXmatters, agreed and 3 x 5 UX, was born. Read More

  2. Going Mobile: Designing for Different Screen Sizes | Promoting Your Mobile App

    Ask UXmatters

    Get expert answers

    A column by Janet M. Six
    October 18, 2010

    In this edition of Ask UXmatters—which is the first in a two-part series focusing on user experience design for mobile devices—our experts discuss

    Every month in Ask UXmatters our panel of UX experts answers our readers’ questions about various user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your questions to us at: [email protected].

    Read More

  3. The Digital Crown: Winning at Content on the Web

    August 18, 2014

    This is a sample chapter from Ahava Leibtag’s new book, The Digital Crown: Winning at Content on the Web. 2014 Morgan Kaufmann.

    Chapter 2: Making the Case for Content

    The Digital Crown

    Content drives the sales process. Even if your job title doesn’t include the word sales, you are still trying to achieve something. Content is responsible for getting you there. Think of it as the fuel in an engine. Now, consider what we’ve done in our society to ensure we have enough fuel to power our cars and homes. That’s how important content is to your business.

    Not everyone understands this in your organization. But you do. That’s the first step. Now you have to convince the right people that to move the business in the right direction, they need to invest in content: Content production, distribution, and management. How do you do that? Read More

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