Though it’s taken quite a bit longer than many frustrated UX designers thought it would, the business world is finally waking up to a fundamental fact: when it comes to B2B or B2C Web site design and development, a great user experience is not—and has never been—optional or merely nice to have. Rather, it is essential to a successful customer journey and as vital to organizational success and growth as product strategy. As consumer-behavior consultant and author Brian Solis has rightly noted: “UX packages efficiency and enchantment to deliver more meaningful, engaging, and rewarding consumer journeys.”
What’s more, given the link between great user experiences, rewarding customer journeys, and increased sales, ensuring that business Web sites spark this virtuous cycle is a high priority. Read More
When I heard that a movie version of Into the Woods was coming out, I was so excited! I loved the musical and figured the story was strong enough that it couldn’t be a bad movie. And, honestly, it didn’t matter, because I am enough of a fan that I was going to see it—no matter what. Plus, with Meryl Streep as the witch, how could they go wrong?
Of course, I saw the movie on its opening day—and I was pleasantly surprised. More than that, actually—I thought it was a fantastic translation from stage to big screen. What made the movie so enjoyable had to do with more than just the great story, the sensational acting, or even the humor and witty dialogue. The production took full advantage of the benefits that the medium of film offers—in combination with the core, strong story lines—to realize the greatest potential of Into the Woods. Read More