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Strategy: Innovation Strategy

UXmatters has published 2 articles on the topic Innovation Strategy.

Top 2 Trending Articles on Innovation Strategy

  1. How IBM Is Embracing the Future Through Design

    February 6, 2017

    Shifting trends are forcing technology companies to reimagine their value proposition. IBM has chosen to create disruption through design. In embracing the future, the company is essentially invoking its past. Back in 1956, IBM was the first large company to establish a corporate-wide design program. But this time, the company’s goals are more ambitious.

    Recently, we interviewed Karel Vredenburg, Director of IBM Design’s worldwide client program and head of IBM Studios in Canada, who told us, “We’ve put everything into this transformation.” The company is investing more than $100 million in becoming design centered. Read More

  2. Book Review: Creative Change

    Leadership Matters

    Leading UX teams

    July 24, 2017

    Book Cover: Creative ChangeIf you, like most UX professionals, have worked within organizations that seem to respond to User Experience in much the same way that the human body responds to a virus and want to understand why that happens, you should read Creative Change: Why We Resist It… How We Can Embrace It, by Jennifer Mueller, PhD. If you want to understand why organizations struggle with innovation, you should read this book.

    Creative Change is a great book about creativity within organizations that is grounded in solid research. Mueller has been studying creativity for almost twenty years, and her research has revealed that, even though many business leaders lament a lack of creativity and innovation within their organizations, they commonly reject creative, innovative ideas. They tend to be biased against and fail to recognize the value of creative leadership as well, believing that creative leaders lack business acumen. This does not bode well for UX leaders.

    Occasionally, among the many books I read, I discover a book whose ideas are so transformative that I feel impelled to share them with UXmatters readers. This is one of those rare books. Read More

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