SPONSORING UXMATTERS

UXmatters offers four levels of sponsorship, at monthly, quarterly, and annual rates:

• Champion:
  • Monthly—$2,000
  • Quarterly—$5,000 (a savings of $1,000)
  • Annual—$16,000 (a savings of $8,000)
• Sponsor:
  • Monthly—$1,000
  • Quarterly—$2,500 (a savings of $500)
  • Annual—$8,000 (a savings of $4,000)
• Supporter:
  • Monthly—$800
  • Quarterly—$2,000 (a savings of $400)
  • Annual—$6,400 (a savings of $3,200)
• Friend:
  • Monthly—$400
  • Quarterly—$1,000 (a savings of $200)
  • Annual—$3,200 (a savings of $1,600)

The level and time span of your organization’s sponsorship determine its precise placement on UXmatters, as well as the size of your ad.

When you sponsor UXmatters, your company’s ad appears on our home page and in the same location on all content pages on our Web site rather than rotating across different pages. And your ad links to your Web site, providing an easy and reliable way of bringing our readers to your site.

Because UXmatters offers only a limited number of sponsorships—as dictated by the limited space available for sponsors’ ads on our site—your company won’t have a hard time competing for our readers’ attention.

In fact, there is only one Champion sponsor for UXmatters at a time. Our Champion sponsor’s ad always has the top placement on our home page and content pages and the largest ad format, and it also appears at the bottom of directory pages on which other ads do not appear.

Your Ad’s Placement

Our sponsors’ ads appear between sections on the home page and each content page. The following factors determine the order in which they appear:

• Sponsorship level:
  • Champion—highest placement on the page
  • Sponsor—second-highest placement
  • Supporter—third-highest placement
  • Friend—lowest placement
• Time span: At each level of sponsorship, the ads of organizations with annual sponsorships appear first, followed by those of organizations with quarterly, then monthly sponsorships.
• Subscription order: Within each sponsorship level and time span, ads appear in the order in which we receive sponsorship subscriptions.

Renewing a sponsorship before it expires ensures that your organization’s ad retains its placement on our site.

Image Specifications

The ad that you submit to UXmatters must meet the following specifications:

• Format—Each ad must be a rectangular PNG, JPEG, or GIF image—but not an animated GIF.
• Versions—For Champion and Sponsor ads, the dimensions of these images differ for mobile and desktop browsers. Therefore, as a Champion or Sponsor, you must submit two versions of your ad.

Your organization’s sponsorship level determines the dimensions of your ad, as follows:

• Champion:
• Desktop—600 pixels in width and 200 pixels in height
• Mobile—240 pixels in width and 400 pixels in height
• Sponsor:
• Desktop—600 pixels in width and 100 pixels in height
• Mobile—240 pixels in width and 300 pixels in height
• Supporter—For both desktop and mobile, 240 pixels in width and 240 pixels in height
• Friend—For both desktop and mobile, 240 pixels in width; 100 pixels in height

UXmatters reserves the right to refuse any ad that is inappropriate for our UXmatters audience or any image that does not meet our specifications.

The UXmatters newsletter goes out to all subscribers twice a month. Each newsletter includes a thank you to our sponsors, listing all sponsors at each level of sponsorship. For Champion- and Sponsor-level sponsors, we include each sponsor’s logo and a brief message. As of August 26, 2017, the UXmatters newsletter had 7,188 subscribers—and over the last year, 24% of recipients opened our newsletters and 12% clicked links in them.

UXmatters had 77.3K followers on Twitter, as of August 26, 2017, and so far in that month, our Tweets have gotten 42.9K impressions. Follow us @uxmatters.

As an alternative or complement to running an ad on UXmatters, we offer packages of sponsored Tweets to advertisers. UXmatters schedules all Tweets in a package at once, on receipt of payment. UXmatters offers sponsored Tweets at a discounted rate to our sponsors at all levels—Champion, Sponsor, Supporter, and Friend. Alternatively, sponsors can inquire about bundling tweets with their sponsorship, at the time they purchase it.

Here are the packages of sponsored Tweets that UXmatters offers and their prices:

• Packages and standard prices:
  • 1 Tweet—$150
  • 3 Tweets—$400 (a savings of $50 off individual Tweets)
  • 5 Tweets—$650 (a savings of $100)
• Packages and discounted prices for UXmatters sponsors:
  • 1 Tweet—$100 (a savings of $50 off our standard price)
  • 3 Tweets—$300 (a savings of $100)
  • 5 Tweets—$500 (a savings of $150)

As with ads, UXmatters reserves the right to refuse any Tweet that is inappropriate for our UXmatters audience or may work with you to edit its text.

We’ve learned the following about our readers from Google Analytics and our UXmatters Reader Survey.

Roles in UX

• UX executives and managers—who make purchasing and hiring decisions for UX teams—32.2%
• UX strategists—28.8%
• UX analysts—23.7%
• practitioners of design and user research—83.1%, including
  • UX designers—22.4%
  • information architects—5.2%
  • interaction designers—20.7%
  • user interface designers—5.2%
  • Web designers—5.2%
  • usability professionals—6.9%
  • user researchers—6.9%
• academics and researchers—15.3%
• students—6.8%

Years of Experience

• more than 20 years—6.6%
• 16–20 years—4.9%
• 11–15 years—18%
• 7–10 years—13.1%
• 4–6 years—32.8%
• 1–3 years—16.4%
• less than 1 year—8.2%

Primary Project Focus

1. mobile applications—74.6%
2. Web applications—67.8%
3. Web sites—64.4%
4. tablet applications—45.8%
5. desktop applications—44.1%
6. intranets—35.6%
7. cross-channel experiences—27.1%
8. client/server applications—18.6%

Membership in Professional Associations

1. IxDA—45.9%
2. UXPA—45.9%
3. SIGCHI—27%
4. HFES—13.5%
5. AIGA—8.1%
6. IAI—8.1%

Most Popular Conferences

1. UXPA—32%
2. IA Summit—24%
3. SXSW—16%
4. CHI—20%
5. UX Week—16%
6. Usability Week—12%
7. Interaction—8%
8. UIE User Interface Conference—8%
9. UX Australia—8%

Operating Systems

In April 2016, site visitors were using the following operating systems:

1. Windows—49.19%
2. Mac OS—34.42%
3. iOS—8.23%
4. Android—5.74%

Browsers

In April 2016, site visitors were using the following Web browsers:

1. Chrome—64.13%
2. Safari—15.07%
3. Firefox—9.61%
4. Internet Explorer—5.95%

International Audience

UXmatters has a truly international audience. In April 2016, UXmatters visitors came from 198 countries, on five continents:

1. Americas—44.55%
2. Europe—28.07%
3. Asia—18.09%
4. Oceania—5.03%
5. Africa—3.86%

The largest numbers of UXmatters visitors were in the following countries:

1. United States—37.22%
2. United Kingdom—10.69%
3. India—6.9%
4. Australia—4.22%
5. Canada—4.05%
6. Germany—2.65%
7. The Netherlands—1.73%
8. France—1.42%
9. Singapore—1.28%
10. Malaysia—1.12%

Our Google Analytics site statistics show that, from July 1, 2016 to July 1, 2017, UXmatters received

• 1,795,338 pageviews
• 995,064 unique visitors

Figure 1 shows our Google Analytics Audience Overview for this date range.