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Srinu Ippili

Senior Technical Lead at HCL Technologies Limited
Bengaluru, Karnataka, India

Srinu Ippili Srinu has over 15 years of expertise in UX design, user research, brand strategy, and product management. He combines design thinking with technical insights to create easy-to-use, highly impactful digital experiences. At HCL Technologies, he leads teams that are delivering innovative solutions that enhance users’ lives. A passion for continuous learning and human-centered design (HCI) drives his work.

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Srinu’s Articles on UXmatters

Sample Chapter: Designing Information Architecture: Design Principles
July 2025
The Role of UX: 2020 Benchmark Study Report and Analysis
July 2021
Conference Review: Enterprise UX 2018, Part 3
May 2019
Conference Review: Enterprise UX 2018, Part 2
April 2019
Book Review: Human + Machine
February 2019
Conference Review: Enterprise UX 2018, Part 1
December 2018
Review: Enterprise UX 2017, Part 3: Conference, Day 2
May 2018
Review: Enterprise UX 2017, Part 2: Conference, Day 1
April 2018
Conference Review: Enterprise UX 2017, Part 1
March 2018
Conference Review: O’Reilly Design Conference 2017
February 2018
IA, Rosenfeld Media, and EUX: An Interview with Louis Rosenfeld
May 2017
Conference Review: O’Reilly Design Conference 2016
March 2017
Review: UX STRAT 2015, Part 3: Conference Highlights, Day 1
September 2016
Conference Review: UX STRAT 2015, Part 2: Workshops
August 2016
Conference Review: UX STRAT 2015, Part 1: Overview
July 2016
An Interview with Alfonso de la Nuez, CEO of UserZoom
November 2015
An Interview with Mary Treseler, Co-chair of the New O’Reilly Design Conference
November 2015
Cooper and Cooper U, Part 1
September 2015
UX Strategies Summit 2015 Review, Part 2: Day 1 of the General Summit
August 2015
UX Strategies Summit 2015 Review, Part 1: Overview and Workshops
July 2015
UX STRAT 2014, Part 3: Day 2 of the Conference
June 2015
UX STRAT 2014, Part 2: Day 1 of the Conference
May 2015
UX STRAT 2014, Part 1: Overview and Workshop Reviews
April 2015
Conference Review: UX Strategies Summit 2014, Part 2
April 2015
Conference Review: UX Strategies Summit 2014, Part 1
March 2015
User Experience, Entrepreneurship, and Redesigning Democracy: An Interview with Dirk Knemeyer
September 2014
13 Human Qualities You Must Have to Succeed in Work and Life
September 2014
An Interview with Paul Bryan on UX Strategy, UX STRAT 2014, and the UX STRAT Masterclasses
August 2014
Conference Review: UX STRAT 2013, Part 3: Day 2
June 2014
Conference Review: UX STRAT 2013, Part 2: Day 1
February 2014
Please Respond to Our 2013 UXmatters Reader Survey
November 2013
A Reminder to Participate in Our 2013 UXmatters Reader Survey
November 2013
Please Participate in Our 2013 UXmatters Reader Survey
November 2013
Conference Review: UX STRAT 2013, Part 1
October 2013
UX STRAT 2013 Workshop Reviews
September 2013
Interview: Paul Bryan and UX STRAT 2013
May 2013
Please Respond to Our 2012 UXmatters Reader Survey
November 2012
A Reminder to Participate in Our 2012 UXmatters Reader Survey
November 2012
Please Participate in Our 2012 UXmatters Reader Survey
November 2012
Conference Review: IA Summit 2011: Part III
March 2012
2011 Top 25 | Thanks for Participating in the 2011 UXmatters Reader Survey
November 2011
Participating in the 2011 UXmatters Reader Survey
November 2011
Please Participate in the 2011 UXmatters Reader Survey
November 2011
Conference Review: IA Summit 2011: Part II
May 2011
Conference Review: IA Summit 2011: Part I
April 2011
2010 Top 25 | Participation in the 2010 UXmatters Reader Survey
November 2010
Please Participate in the 2010 UXmatters Reader Survey
November 2010
Participate in the 2010 UXmatters Reader Survey
November 2010
Your Participation in the 2009 UXmatters Reader Survey
November 2009
Participate in the 2009 UXmatters Reader Survey
November 2009
Specialists Versus Generalists: A False Dichotomy?
February 2009
Your Last Chance to Participate in the 2008 UXmatters Reader Survey
December 2008
Your Participation in the 2008 UXmatters Reader Survey
November 2008
Participate in the 2008 UXmatters Reader Survey
November 2008
Participation in the 2007 UXmatters Reader Survey
November 2007
Participate in the 2007 UXmatters Reader Survey
November 2007
Conference Review: CHI 2007
July 2007
Sharing Ownership of UX
May 2007
Conference Review: IA Summit 2007: Part I
April 2007
Conference Review: IA Summit 2007: Part II
April 2007
Book Review: Information Dashboard Design
April 2007
Conference Review: UIE Web App Summit 2007: Part I
March 2007
Conference Review: UIE Web App Summit 2007: Part II
March 2007
Conference Review: UIE Web App Summit 2007: Part III
March 2007
Ensuring Accessibility for People With Color-Deficient Vision
February 2007
Applying Color Theory to Digital Displays
January 2007
Participation in the UXmatters Reader Survey
November 2006
Please Participate in the 2006 UXmatters Reader Survey
November 2006
By the People, for the People
November 2006
The Web and Beyond: SIGCHI Conference in Amsterdam
October 2006
Strategy06: A UX Professional’s Experience of the Conference
September 2006
Experiencing CHI 2006: From a Practitioner’s Viewpoint: Part IV
August 2006
Experiencing CHI 2006: From a Practitioner’s Viewpoint: Part V
August 2006
Experiencing CHI 2006: From a Practitioner’s Viewpoint: Part III
August 2006
Experiencing CHI 2006: From a Practitioner’s Viewpoint: Part II
July 2006
Experiencing CHI 2006: From a Practitioner’s Viewpoint: Part I
July 2006
Book Review: Paper Prototyping
May 2006
My IA Summit 2006 Experience: Part 1: The Pre-Conference
April 2006
My IA Summit 2006 Experience: Part 2: The Conference: Day 1
April 2006
My IA Summit 2006 Experience: Part 3: The Conference: Day 2
April 2006
My IA Summit 2006 Experience: Part 4: The Conference: Day 3
April 2006
Why UX Should Matter to Software Companies
March 2006
Color Theory for Digital Displays: A Quick Reference: Part I
January 2006
Color Theory for Digital Displays: A Quick Reference: Part II
January 2006
UXnet Local Ambassadors: Building a Global Community One Locale at a Time
January 2006
UX Community
November 2005
Another Perspective on DUX2005
November 2005
Welcome to UXmatters
November 2005

Srinu’s Contributions to Ask UXmatters

The Future of UX Design
July 2021
Tips for Conducting Remote UX Research and Testing, Part 1
October 2020
Is Focusing on Agile or Lean Damaging the Practice of UX? Part 1
January 2020
Empowering Teams to Work Better Together
December 2019
Choosing Whether to Create a Responsive Web or Native App
September 2019
Eliciting Business Requirements
April 2019
The Scope of User Experience
March 2019
ResearchOps and User Experience
January 2019
Collaborating with Automated UX Tools
December 2018
Integrating User-Research Findings into Strategy
November 2018
DesignOps
September 2018
UX Design for Personalization
July 2018
Creating a UX Team within a Large Enterprise
May 2018
How to Stand Out in the Expanding Field of User Experience
February 2018
A Shift from Engineering-Driven to Design-Driven Business Models
January 2018
Tools for Remote, Collaborative UX Design
November 2017
What UX Designers Really Want from User Research
October 2017
User Experience and Agile
August 2017
What to Do When You’re the Only UX Designer on a Project?
July 2017
The Most and Least Valuable Contributions of UX Designers
June 2017
The Differences Between Enterprise and Consumer UX Design
January 2017
Discovering and Applying UX Best Practices
December 2016
Common Problems UX Leaders Encounter
November 2016
Making the World a Better Place Through User Experience
October 2016
Effective UX Leaders
September 2016
Defining Clear Product Requirements | Viewpoints for Design Reviews
March 2016
Key UX Roles and Core Soft Skills
December 2015
Identifying and Validating Assumptions and Mitigating Biases in User Research
October 2015
Is Technical Writing Part of UX?
August 2015
Inspiration for UX Design from the Arts and Sciences
July 2015
The Future of Large UX Design Firms
January 2015
Fostering Innovation and Creativity | Project Scoping
December 2014
Making User Experience Part of Business Strategy | Understanding a Product’s Target Culture
December 2014
Fundamental Principles of Great UX Design | How to Deliver Great UX Design
November 2014
User Experience and Accessibility | Working with Visual Designers
September 2014
Capturing and Categorizing Online Information Resources
August 2014
Why Is It So Hard to Find Good UX People?
March 2014
Achieving Alignment: Collaboration Versus Wireframes?
February 2014
Conducting Expert Reviews: What Works Best?
January 2014
Balancing UX Strategy with Lean and Agile | Roles in UX Strategy | UX Versus CX Strategy
July 2013
Are Rapid Prototyping, Lean UX, and Agile Development Good for User Experience?
March 2013
Trends in User Experience
December 2012
Identifying Product Value, Then Designing the Right Product
July 2012
Finding Your Favorite UX Conference
May 2012
Agile User Experience Design
April 2012
Interviewing Candidates for UX Jobs
November 2011
The Integration of User Experience into Software Development
August 2011
Managing A Globally Distributed UX Team
June 2011
Teamwork and Collaboration Across Departments
May 2011
Integrating UX into Agile Development
April 2011
A UX Vision’s Purpose and Benefits | Cultures That Foster Great Design
March 2011
Designing an Office Space That Encourages Great Design
February 2011
Design Thinking | Employing Design Principles | Defining Ease of Use
January 2011
Essential and Desirable Skills for a UX Designer
December 2010
Going Mobile, Part II: When to Go Mobile | Reuse Your Web Design or Start from Scratch?
November 2010
Going Mobile: Designing for Different Screen Sizes | Promoting Your Mobile App
October 2010
Analyzing Data from Field Studies | Wiki Design
September 2010
Favorite UX & Technology Blogs | Learning About New Web & Mobile Applications
June 2010
Designing for Senior Citizens | Organizing Your Work Schedule
May 2010
Putting a Paper Form Online | Avoiding Dropouts and False Information | Applying Aesthetics
April 2010
Pagination in Web Forms | Evaluating the Effectiveness of Web Forms
March 2010
Enterprise User Experience: Building a UX Group | Hosting a Get-to-Know-UX Event
February 2010
Label Alignment in Long Forms | Paper Prototyping for Engineers
January 2010
Effective UX in a Corporate Environment: Part II
September 2009
Effective UX in a Corporate Environment: Part I
August 2009
Generating Ideas | Your Versus My in User Interfaces
July 2009
Moving into User Research | Establishing Design Guidelines
June 2009
Using Verbs As Nouns in User Interfaces | UX Roles in Organizations
May 2009
Evangelizing UX Across an Entire Organization
March 2009
Self-Education in UX and Working with User Research Data
December 2008
Choosing the Language for a User Interface
November 2008
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