Victor Yocco

Victor is a UX researcher, author, and speaker with over 15 years of experience helping the world’s largest organizations build human-centered products. His work focuses on the intersection of psychology, communication, and design. He has authored numerous publications on UX topics, including his book Design for the Mind: Seven Psychological Principles of Persuasive Design and the forthcoming book, Designing Agentic AI Experiences. Victor holds a PhD in Environmental Education, Communication, and Interpretation from The Ohio State University.