At Cortico-X, an experience-led strategy and transformation business, Sujay helps senior leaders across industries drive customer focus as a differentiator that fosters sustainable growth. This is his passion. Since the founding of Cortico-X in 2022, Sujay has quickly positioned the company as a trusted partner in experience strategy and innovation that partners with industry giants and technology trailblazers to incubate and commercialize solutions that propel digital evolution. A self-described experience activist, Sujay is fervently committed to taking a human-centric approach to solving business challenges in the AI era. His career is a testament to his belief that profound customer and employee experiences are the bedrock of sustainable and profitable business models. Previously, he was a Partner and leader of PwC’s Digital & Customer Strategy practice, helping executives across industries turn customer focus and digital transformation into profitable growth. He holds an Engineering degree from the Birla Institute of Technology, in Mesra, India, and an MBA from Cornell’s Johnson Graduate School of Management.