4 Factors That Contribute to Good Web-Site Design in 2022
In this article, I’ll consider four success factors that can help you to integrate the customer-experience perspective into your Web-site design right from the beginning of your transformation effort.
1. Web-Site Accessibility
A good design not only draws customers’ attention to a Web site but also compels visitors to engage with the elements of the Web site. For visitors to engage with your Web site, you must ensure that it is accessible to everyone who checks out your brand online.
Since most of us access the Internet to acquire essential information or make online purchases, it is imperative that you ensure everyone has the same opportunity to accomplish these goals online. Unfortunately, some people with disabilities are unable to do so. Many of them were unable to make online purchases to order essential items during COVID lockdowns because some Web sites are incompatible with screen-reading software and similar enabling technologies.
To ensure that every individual gets equal access to online Web sites, businesses must revamp their designs to make them more inclusive and accessible. All business owners should take into account accessibility issues that might discourage or even prevent certain people from seamlessly navigating and interacting with their Web site. Plus, Web designers must keep in mind that, according to the Americans with Disabilities Act and other similar laws, public-sector Web sites must comply with Web-accessibility laws and standards. Some businesses are unaware of this so do not focus on building ADA-compliant Web sites. As a consequence, they are vulnerable to lawsuits.
2. Web-Site Simplicity
When designing a Web site for a business, Web designers must understand that the reason most visitors click a Web site’s address is probably not to admire their superior graphic-design skills. Appealing colors or illustrations can play a significant role in attracting visitors’ attention, but your typography, logo, and color selection must be capable of communicating subtle details about the brand. The more you mix up colors or images without consistent reasoning behind them, the less they’ll convey clear ideas about your business. Plus, by making a Web-site design less visually complex, you can do your visitors a favor. With a simple Web site, they won’t have to work their eyes and brain so hard to decode, store, and process information.
A Web designer’s goal should be to make it as easy as possible for audiences to find what they’re looking for on a Web site and to avoid distracting them as well. By eliminating excessive distractions from a Web site, Web designers can construct a simple, easily understandable, straightforward, streamlined user experience. Some Web designers become enamored of the infinite choices of color, designs, and images on the Internet. But by communicating as much as you can through as few elements as possible, you can make things simpler for users. Simplifying your web site can significantly increase lead generation and customer conversions.
