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Exploring the Role of Generative AI in Mobile UX Design

May 19, 2025

The role of generative artificial intelligence (GenAI) in modern application and software development can be completely revolutionary. GenAI is transforming the way we design, develop, and deploy mobile apps. Today, many experienced UX designers are using GenAI to solve varied user-interface (UI) design challenges. Creating a beautiful, highly functional design requires a deep understanding of user behaviors, as well as sufficient technical skills.

In 2025, we expect the GenAI market to increase to $62.72 billion in the United States and reach $356.05 billion by 2030. The global AI market could surpass $826 billion by 2030.

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What Is the Value of GenAI?

GenAI is revolutionizing the creation of new mobile applications that extensively use Generative Adversarial Networks (GANs) technology, in which two neural networks compete against one another. GANs provide significant options for generating original content by leveraging existing datasets.

GenAI’s algorithms and natural-language processing (NLP) can contribute significantly to the creation of new content, including beautiful images, themes, and videos. Powerful iOS app-development tools enable teams to write and debug code quickly.

The Role of GenAI in Redefining Mobile UX Design

GenAI provides a broadly useful option for creating strategic mobile UX designs, enhancing creativity and offering multiple benefits, including streamlining users’ workflows. GenAI can produce amazing mobile UX designs with user interfaces that are tailored to the needs of specific users, maximally improving the customer experience.

  • streamlining design—GenAI is broadly useful for varied processes such as prototyping, coding, and wireframing. GenAI UX design processes save time. AI technology can significantly automate monotonous design chores, allowing UX designers to focus on strategic design elements.
  • enhancing creativity—GenAI analyzes large data sets, discovering human patterns more easily and helping UX designers create innovative designs for mobile apps.
  • personalizing the user experience—Many app developers also use GenAI to create personalized user experiences, which are essential to sustaining competitive advantage. Mobile apps with personalization options gain greater attention among customers. AI helps designers to analyze user behaviors and discover opportunities for personalization.
  • making data-driven design decisions—Using AI provides the optimal means of easily analyzing large data sets in GenAI app development. This data can benefit designers by providing better insights into customers’ behaviors. UX designers also use data in building beautiful designs.
  • improving optimization—Every organization seeks to improve the user experience and user engagement by making continuous design improvements and adding beautiful effects to mobile apps. Continuous improvement through the use of GenAI in mobile-app development drives competitive advantage to the maximum. GenAI in mobile UX design provides constant user feedback and assists teams in identifying areas for improvement. Conduct A/B testing to discover the best performing design options.
  • enhancing accessibility—More than 15% of the world’s population experiences some disability. Building a user-friendly, accessible application is helpful in expanding your audience base, automatically increasing sales and revenues.
  • adapting content—Various GenAI platforms are available to generate image and text variations. These tools analyze live data and enable optimized content delivery. In UX design, GenAI is the best option for creating personalized user experiences rather than capabilities.
  • accurately translating design to code—Design-to-code translation involves a critical process that helps businesses streamline their development process, enabling smoother transitions and creating higher quality products. Traditional methods are not as efficient in smoothing these transitions. GenAI helps teams understand programming languages and design principles. GenAI also provides significant options for generating attractive and highly functional user-interface (UI) elements.
  • rapidly prototyping app designs—Mobile-app prototyping realizes design concepts for functional applications. GenAI also facilitates rapid prototyping, which is suitable for creating static or interactive UI elements. Today, in the UX design industry, most engineers utilize GenAI, which blends design and coding and optimizes the aesthetics of a mobile UX design.
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Practical Applications of GenAI in Mobile UX Design

Designing a mobile app from scratch is a very time-consuming process. UX designers require advanced tools to complete the process. You can use GenAI in creating unique user-interface designs, which makes the process less time consuming. GenAI is now widely used in various content-generation applications, understanding the context and producing high-quality written content such as product descriptions. GenAI’s algorithms make this process simpler.

GenAI can easily create images such as GIFs, videos, and code for mobile UX designs. This can help you deliver a user-friendly app while saving valuable time. GenAI ensures consistency and accuracy across multiple platforms, opening a new world for developers.

In application development, GenAI facilitates the creation of personalized user interfaces. GenAI algorithms let developers analyze user behaviors and preferences. Thus, they can dynamically produce UI elements that are tailored to individual users. GenAI can easily suggest layout adjustments, color schemes, and feature placements, aligning them with various user habits and preferences.

GenAI saves development time while ensuring seamless engagement with users. According to recent research, long-term AI opportunities have massively improved, driving $4.4 trillion in productivity from corporations. Larger organizations’ use of GenAI has increased their annual revenues by $500 million and now represents 17% of governance in most businesses.

Business Impacts of GenAI in UX Design

The use of GenAI in UX design is having significant business impacts, such as the following:

  • enhancing productivity and operational efficiency—In UX design, GenAI technology can reduce the amount of repetitive work that UX designers must do, allowing them to concentrate only on essential and creative work. For example, an organization in the financial-services industry has adopted a GenAI SQL tool that enables business personnel to generate their own SQL queries and retrieve information independently without using code.
  • identifying revenue-growth opportunities through AI-driven processes—In addition to providing greater efficiency, GenAI helps increase company revenues through improved customer satisfaction and fast product releases. Estée Lauder partnered with Microsoft to create an AI innovation lab with the goal of using GenAI for beauty brands. Their goals included a faster pace of product development and individual customer engagement to prepare the company for quicker responses to market conditions and achieving higher revenues.

Case Studies of Large Organizations Leveraging GenAI

Let’s consider how a few businesses have used GenAI, as follows:

  • Goldman Sachs—To solve its internal workflow problems, Goldman Sachs has adopted GenAI applications such as a natural-language coding tool and a platform that automates documentation. These tools have enhanced their workflows and, more importantly, improved the accuracy of their operations.
  • Telstra—This Australian telecommunications company has unveiled some of its AI applications—such as Telstra, through which customers can interact with the company. This has not only improved the firm’s customer experience but also helped cut operational costs that the company would have incurred.
  • National Australia Bank (NAB)—NAB used GenAI to automate some processes that had been consuming much of employees’ and bankers’ time, enabling them to perform other more productive tasks such as growing customer relations and improving the company’s customer-service delivery.

These business cases demonstrate how GenAI can fit seamlessly into UX design and other aspects of the business. GenAI helps get work done more efficiently, increasing revenues and making customers happy. For these reasons, GenAI has become a great facilitator for large organizations in their digital-transformation journeys.

Conclusion

GenAI-powered platforms can play a significant role in transforming content for various domains. This automation can boost human creativity and efficiency. We can leverage GenAI extensively for a variety of purposes, including democratizing content creation. With GenAI, people lacking specific coding or graphic-design skills can contribute to a complex, AI-driven development process. Using GenAI in building custom mobile-app designs can significantly increase efficiency and reduce development time, thus saving money. 

CEO at Expert App Devs

Ahmedabad, Gujarat, India

Jignen PandyaJignen is CEO of Expert App Devs, a leading mobile-app development company. With expertise in artificial intelligence (AI) and other emerging technologies, he helps businesses create innovative, user-centric digital solutions. Jignen is passionate about transforming ideas into impactful mobile experiences.  Read More

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