Lou is an independent consultant and entrepreneur, whose latest startup, Rosenfeld Media, will publish books for UX professionals. He holds a Masters in Information and Library Studies and was instrumental in establishing the field of information architecture. At Argus Associates, a stellar IA consulting firm Lou co-founded in 1991, he was president and lead information architect on projects for such clients as AT&T, Borders Books & Music, Chrysler Corporation, Dow Chemical, and SIGGRAPH. With Peter Morville, Lou co-authored the best-selling book, Information Architecture for the World Wide Web, which has become a standard text for many graduate-level classes. In 1993, he founded the Argus Clearinghouse, a popular Internet research service. Lou is a popular speaker and writer who has presented at CHI, COMDEX, Intranets, and various Web design conferences, done speaking tours, and contributed columns to CIO, Internet World, and Web Review magazines. Lou is co-founder and past board member of the Information Architecture Institute (IAI). He played a leading role in organizing and programming the first three IA conferences—the 2000 and 2001 ASIS&T Summits and ACIA 2000—and still serves on the Summit’s program committee. Lou is a co-founder of UXnet and leads its Local Ambassadors and has served on the advisory boards for Content Management Professionals, AIGA ED, and IxDA.Read Lou’s Bloug.