Each UX project is different, with variations in time and budget constraints, user needs and business requirements, and often, goals and requirements that change over time. When you’re practicing Lean UX, your goal should be to capture research data as often as possible to help you make quick, actionable decisions.

At a bare minimum, companies who have adopted Lean UX should be analyzing as much user data as possible to understand what users who share the characteristics of certain user personas are doing with their product or service. Ideally, you should also endeavor to understand why users are behaving in certain ways. Read More

UX professionals conduct Web-site reviews for a variety of reasons. For example, reviewing a Web site is a vital aspect of understanding whether the site’s UX strategy is working well. You can conduct Web-site reviews to understand how the Web sites of competitive brands are doing. Most importantly, you can conduct a Web-site review to determine whether your own organization’s Web site needs improvement and understand how you should revamp it. It is always important to keep your Web site updated. Thus, working on your Web site is a continuous process of design and evaluation.

But what is the best way to review a Web site? What critical points do you need to check when reviewing your own company’s Web site? In this article, I’ll describe the process of conducting a Web-site review and explain how to identify where its problems lie. Read More

In the modern digital world, the use of QR codes is becoming increasingly popular as a way for businesses to connect with their customers. Companies can provide QR codes in various ways: on product packaging, Web sites, and mobile apps, and even as part of interactive-marketing campaigns.

But how can you ensure that your UX design for a QR code is effective and user friendly?

This article provides a complete guide to designing QR codes for your business and discusses five considerations for QR code UX design. If you’re a UX professional, marketing expert, or business owner who is looking to make an impact on the digital world, these QR code design tips can help ensure that your QR code design is successful and beneficial to both your business and your users. Read More

How can you spot defects that are causing issues on your Web site—problems such as a chaotic UX design, confusing calls to action (CTAs), and blockers such as technical glitches, bugs, or malfunctioning page elements?

You can spot problematic visitor patterns on your Web site using tools such as Google Analytics. These might include such problems as extremely high bounce rates or exit rates from your sales funnel. However, Google Analytics cannot explain why users leave, or bounce from, your Web site. Read More

UX design is not just about making things look good. Yes, it’s important to attract users’ initial interest, and an attractive user interface can do wonders in creating engagement, but visual design only scratches the surface of what you need to consider when thinking about the user experience.

UX design is really about two core principles:

1. Giving the user a fulfilling experience. While users are interacting with a Web site, they should feel that their time is well spent there. The result of a good user experience is customer satisfaction—so, whether you’re measuring customer-satisfaction (CSAT) or your net promoter score (NPS), your business score should benefit.
2. Propelling the user down an appropriate path. If users are interested in what a site is selling, the site needs to move them to a position where they can do some buying. Read More

Social media can be a great communication medium for businesses to connect with their customers. However, few businesses understand the importance of using social media to improve digital experiences. How can you use social media to improve the user experience? What aspects of social media and the user experience do you need to understand?

Your UX designers can help you leverage the information you extract from social media to enhance your digital presence and create meaningful experiences for your customers. Let’s find out how. Read More

The insurance industry is both characterized by and driven by data. The industry continually generates and processes large sets of data in delivering effective insurance services, including providing policy pricing, customizing insights, meeting company expectations, and analyzing market trends.

With the world continuously evolving and witnessing extraordinary events such as the global COVID pandemic that inflicted over $55 billion in losses on the insurance industry, the industry’s emphasis on the vitality of existing technology solutions has surged. Plus, the executives and chairpersons of almost three-fourths of insurance-industry verticals are now pushing for innovations. Nearly half of them plan to upscale their expenditures on the integration of artificial intelligence (AI) and machine learning (ML) to enhance predictive analytics and neural networking and deploy robotic process automation. McKinsey has estimated that AI investments could potentially catapult the annual value of the insurance industry to $1.1 trillion! Read More

When you’re planning to roll out your next Web-site redesign, you must give User Experience the focus and attention that is its due. All too often, redesigns focus on extravagant visual elements and flashy copy—completely ignoring how users would ultimately interact with the Web site. When a Web site’s redesign fails to deliver a great user experience, it serves no useful purpose and is essentially wasted effort. The consequences of a poor user experience are low traffic, a lack of visitor engagement, high bounce rates, and poor conversion rates.

What can you do to ensure that your next Web-site redesign is a success? Ensure that the right UX practices guide your Web-site redesign. While this might sound simple in theory, implementing an optimal UX design takes time and effort. To help you achieve this goal, this article discusses seven practical UX tips that you should consider when undertaking your next Web-site redesign. Read More

The metaverse, a virtual-reality space in which users can interact, is projected to have a significant impact on the healthcare industry. In today’s marketplace, companies can position digital health solutions for rapid growth because of the emergence of outstanding new technologies such as virtual reality and augmented reality. Digital health solutions are transforming the healthcare sector and becoming a fundamental, empowering agent of advancement in the biotechnology field.

The metaverse is integrating cutting-edge technologies such as cloud and edge computing, augmented reality, virtual reality, mixed reality, and artificial intelligence to produce creative solutions. In this article, I’ll describe some of the ways in which the metaverse could change and benefit the healthcare industry. Read More