Business: UX Maturity

In a perfect world, companies would take a systematic approach to product design from their very first days. But, in reality, early product design efforts can be sporadic for various reasons—for instance, because a product must launch as soon as possible, there’s not enough money at the start, the user base must grow at the fastest rate possible, or the product idea changes constantly in trying to discover an effective business model. Why is this?

Product-growth and market-penetration rates are critical in a company’s early days. In fact, they’re more important than perfect technical solutions or high-quality designs. This is true especially for lean startups that employ the minimum viable product (MVP) concept. A team first needs to validate that they're solving the right problem for the right audience, in the right market. Only after that should they polish their product. At that point, a company understands that good design is important to the product’s success. Read More

Making a fresh start with a new organization is always an exciting time, isn’t it? Especially when that organization is a startup. During your interviews with the startup, you didn’t just tell them about your approach to user experience and your past work experiences, you were already evaluating the problem they were working to solve, trying to decide what potential the company really has. Before you even began working in the startup, you were thinking about the customers and what their current experience is or could be. You were already sold on the startup’s vision and their product’s market potential—and the whole company was growing.

The startup had made it this far without a dedicated UX professional, but it was time for someone to step in—to begin creating a process framework that would evolve healthily over time and help the company produce amazing user experiences. Read More

Methods for measuring the various aspects of a Web site’s information architecture are hard to find. In this month’s column, I’ll demonstrate how we can use the six tiers within the information architecture (IA) vertical of the DSIA Research Initiative’s UX Design Practice Verticals, shown in Figure 1, to create an IA maturity assessment tool. The benefit of this method is that it helps to quantify IA solutions in a more tangible and actionable manner. Read More