Strategy: Enterprise UX Strategy

UXmatters has published 22 articles on the topic Enterprise UX Strategy.

Top 3 Trending Articles on Enterprise UX Strategy

  1. Review: UX STRAT 2015, Part 3: Conference Highlights, Day 1

    September 8, 2016

    The UX STRAT USA 2015 conference took place on September 9 and 10, at the Athens Classic Center in Athens, Georgia. The conference program promised two days of excellent content.

    Now, in Part 3 of our UX STRAT USA 2015 review, we’ll cover some highlights from Day 1 of the main conference, on Wednesday, September 9.

    Each day at the conference, Paul Bryan, UX STRAT organizer who is shown in Figure 1, delivered his opening and closing remarks, making sure everyone knew about the events of the day and evening. Read More

  2. The Value of Customer Journey Maps: A UX Designer’s Personal Journey

    September 7, 2011

    Until recently, I never saw the value in customer journey maps. In fact, throughout my career, I’ve even struggled with the value of personas and scenarios. Many times, stakeholders would just skim over them after our presentations or use them only to prove we were making progress on a project. Design teams, with the best intentions, made every effort to keep personas alive and breathing, only to succumb to other project pressures that demanded annotation, use cases, and itemized requirements.

    So why have I written an article on the value of customer journey maps? How did I manage to reach the conclusion that customer journey maps are not only a worthy and effective tool, but also a crucial element on large, enterprise user experience (UX) projects? Because I saw them have a significant impact on a recent project with The Boeing Company, and I’m now a believer.

    In this article, I’ll attempt to illustrate the virtues of customer journey maps, the necessary ingredients that make them an intelligent deliverable that encourages conversation and collaboration, and the role they can play in effecting real change in large organizations. Read More

  3. The Enterprise User Experience: Bridging the IT/Marketing Divide

    November 21, 2005

    Within the corporate world, the clash between marketing and IT (Information Technology) teams is a well-known, but little discussed subject. Often, the marketing or corporate communications team owns the vision for online efforts, while the tech team owns their execution.

    The stereotype of the suits vs. the geeks is too simple to capture the situation. Still, there’s no doubt the conflict has often boiled down to two polarized positions.

    On the one hand, we have marketers who feel that technologists don’t understand the value of brand communication; on the other, technologists who feel that marketers don’t understand the practical and architectural implications of technology decisions. Read More

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