Research: Expert Reviews

Zara is a global brand that is based in Spain, has a broad audience, and offers its customers an unparalleled shopping experience. Since its inception, Zara has been at the forefront of the online-shopping space. In this article, I’ll share my analysis of the Zara Web site, examining its functional capabilities and design features to better understand how the brand achieves ecommerce success and caters to the needs of modern consumers. Is the Zara Web site truly as convenient and stylish as its clothing? Let’s dive in and find out!

The Zara Home Page

The unconventional home page has both advantages and disadvantages. So before you consider how to implement a similar approach on your Web site without compromising on usability, it’s important that you understand your users and know whether they’ll be able to grasp this design concept. Implementing a unique layout could be appropriate for gaming or fashion-related sites, among others, but it would be odd to see such a layout on the Walmart or Bank of America site. Read More

UX professionals conduct Web-site reviews for a variety of reasons. For example, reviewing a Web site is a vital aspect of understanding whether the site’s UX strategy is working well. You can conduct Web-site reviews to understand how the Web sites of competitive brands are doing. Most importantly, you can conduct a Web-site review to determine whether your own organization’s Web site needs improvement and understand how you should revamp it. It is always important to keep your Web site updated. Thus, working on your Web site is a continuous process of design and evaluation.

But what is the best way to review a Web site? What critical points do you need to check when reviewing your own company’s Web site? In this article, I’ll describe the process of conducting a Web-site review and explain how to identify where its problems lie. Read More

This month in Ask UXmatters, our expert panel discusses how to perform a UX audit to evaluate an existing product. A UX audit typically includes an evaluation of a product’s usability, learnability, and accessibility characteristics. There are several approaches you can use when conducting a UX audit. Our experts describe their preferred methods.

Understanding the user’s journey fully requires that you map the user journey for both the product and any related Web site, then evaluate both. Plus, it is important to understand the business requirements for the product to understand whether the product is fulfilling those requirements. Read More