January 18, 2021
This is a review of a PDF, media version of the book How Design Makes the World that I received from the author, Scott Berkun.
Every once in a while, I read an article or a book that seems to have channeled my own thoughts. My reading of Scott Berkun’s latest work, How Design Makes the World, was just such an experience.
Throughout my career, I have advocated User Experience as more than simply a way of designing Web sites or apps, but instead a design methodology that begins with people. Plus, as Berkun notes in his opening lines, “Except … the natural world, if you look at everything you have ever loved, hated, used, or purchased…, it was all designed and made by human beings.” With that in mind, every person and organization engages in design—though to what degree they are successful is debatable. Read More