Design: Experience Design

How many times have you seen design solutions that showcased male chauvinist attitudes or marketing content that exhibited racial or gender biases? The content that designers create represents our social thought, values, and culture. Similarly, any product’s design embodies a value system, clearly indicating the designer’s beliefs and moral principles.

While the biases in some design solutions and content are deliberate and unethical, the creators of other designs and content consciously adopt an ethical stance and reject such biases. The intent of a UX designer to design great products that follow moral principles is ethical design.

In this article, I’ll describe how unethical designs occur, as well as explain the concept of ethical design. I’ll also describe how you, as a UX designer, can create change within your company—merely by following the best ethical-design practices. Read More

Today, the world of digital product design exists at the intersection of East and West, where the interplay between imitation and innovation has shaped the evolving digital landscape. As a UX designer experiencing various cultures, I want to explore how their intersections impact the user interface (UI), the user experience, and product strategy.

In this article, I’ll examine the historical trends of imitation and innovation between the West and Asia, explore how Asian user-driven approaches influence digital products in the West, and share how these insights have influenced my design choices.

However, before delving further into this topic, I must acknowledge that we sometimes overgeneralize in our discussion of cultural differences in UX design. To address this concern, I've gathered specific relevant case studies that provide holistic demonstrations of the points that I intend to explore. Read More

Something wonderful has been happening in the world of software development for quite some time now: we are seeing an incredibly strong trend among the developers of Software as a Service (SaaS) products who are questioning the need for passwords for Web applications. Gartner anticipates that 60% of large, global enterprises will implement some kind of passwordless authentication method by 2022. The percentage of mid-size businesses making this prediction is even higher: 90%, making this an essential consideration when you’re rethinking your application’s log-in and sign-up flows.

The elimination of passwords challenges cybersecurity’s status quo, reduces bad friction, and enables businesses to enhance their products’ user experience. What is wrong with passwords? What are the pros and cons of passwordless authentication. How can apply this approach to your next product? Let’s find out. Read More