Design: Experience Design

UXmatters has published 14 articles on the topic Experience Design.

Top 3 Trending Articles on Experience Design

  1. Ethical Design: Why Is It Critical for UX Designers?

    February 22, 2021

    How many times have you seen design solutions that showcased male chauvinist attitudes or marketing content that exhibited racial or gender biases? The content that designers create represents our social thought, values, and culture. Similarly, any product’s design embodies a value system, clearly indicating the designer’s beliefs and moral principles.

    While the biases in some design solutions and content are deliberate and unethical, the creators of other designs and content consciously adopt an ethical stance and reject such biases. The intent of a UX designer to design great products that follow moral principles is ethical design.

    In this article, I’ll describe how unethical designs occur, as well as explain the concept of ethical design. I’ll also describe how you, as a UX designer, can create change within your company—merely by following the best ethical-design practices. Read More

  2. 4 Ways to Promote Customer Engagement Through Contactless Microsites

    March 8, 2021

    Hands-on has become hands-off—at least from the consumer’s perspective. Since the beginning of the COVID-19 pandemic, customers have moved in greater numbers toward contactless buying behaviors. But accommodating this widespread shopping shift isn’t simple, especially for brands eager to engage old fans and woo new customers. That’s where a series of well-considered microsites can come into play.

    Think of a company’s microsites as a buffet—a virtual taste test of certain products, services, or experiences that the company wants to promote. Sure, information about all of these could live on the business’s main domain, but it might not really belong there. Instead, each product might actually be more at home on its own microsite, which comprises a small cluster of pages that is hyperfocused around a very tight customer journey. In fact, lots of microsites are basically online islands; they exist without any direct tether to the corporate entity that created them. Read More

  3. Passwordless Authentication Methods for SaaS Web Applications

    February 7, 2022

    Something wonderful has been happening in the world of software development for quite some time now: we are seeing an incredibly strong trend among the developers of Software as a Service (SaaS) products who are questioning the need for passwords for Web applications. Gartner anticipates that 60% of large, global enterprises will implement some kind of passwordless authentication method by 2022. The percentage of mid-size businesses making this prediction is even higher: 90%, making this an essential consideration when you’re rethinking your application’s log-in and sign-up flows.

    The elimination of passwords challenges cybersecurity’s status quo, reduces bad friction, and enables businesses to enhance their products’ user experience. What is wrong with passwords? What are the pros and cons of passwordless authentication. How can apply this approach to your next product? Let’s find out. Read More

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