How many times have you seen design solutions that showcased male chauvinist attitudes or marketing content that exhibited racial or gender biases? The content that designers create represents our social thought, values, and culture. Similarly, any product’s design embodies a value system, clearly indicating the designer’s beliefs and moral principles.
While the biases in some design solutions and content are deliberate and unethical, the creators of other designs and content consciously adopt an ethical stance and reject such biases. The intent of a UX designer to design great products that follow moral principles is ethical design.
In this article, I’ll describe how unethical designs occur, as well as explain the concept of ethical design. I’ll also describe how you, as a UX designer, can create change within your company—merely by following the best ethical-design practices. Read More
The field of user experience is rife with terms that lack a mutually agreed-upon meaning. Even the name of the field itself can vary depending on the communicator and the audience. Are we User Experience (UX)? Design Research? Human-Centered Design? Are all of these the same thing?
Often, this lack of clarity on terms leads to debates even among UX professionals about the meanings of certain terms and their appropriate use. Is user experience still the right term if it doesn’t involve a digital component? Where do you stand on the term design thinking? Which term is preferable: human-centered design or user-centered design? Does it matter?
As User Experience develops and gains industry awareness and acceptance across domains, we’ll inevitably engage in more terminology debates. Read More
Hands-on has become hands-off—at least from the consumer’s perspective. Since the beginning of the COVID-19 pandemic, customers have moved in greater numbers toward contactless buying behaviors. But accommodating this widespread shopping shift isn’t simple, especially for brands eager to engage old fans and woo new customers. That’s where a series of well-considered microsites can come into play.
Think of a company’s microsites as a buffet—a virtual taste test of certain products, services, or experiences that the company wants to promote. Sure, information about all of these could live on the business’s main domain, but it might not really belong there. Instead, each product might actually be more at home on its own microsite, which comprises a small cluster of pages that is hyperfocused around a very tight customer journey. In fact, lots of microsites are basically online islands; they exist without any direct tether to the corporate entity that created them. Read More