Cooper has long been a respected leader in UX design and strategy consulting and training. Alan Cooper and his wife, Sue Cooper, co-founded Cooper in 1992. Alan pioneered Cooper’s user experience practice, innovating the goal-directed design methodology and humanizing the users of technology products by inventing personas, which represent a product’s real users and help teams to keep users in mind throughout the design process. Alan is the author of two seminal works: The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity and About Face: The Essentials of Interaction Design. Sue handles the business side of Cooper and has built a company that has had a significant impact on technology products, the UX community, and users of technology products. She is the company’s heart, established Cooper’s great culture, and continues to guide its future.
In 2002, Cooper established Cooper U to teach their clients, UX professionals, and other members of product teams its goal-directed methods of design. Kim Goodwin, former VP of Design and General Manager at Cooper, led the effort to create the original Cooper U interaction design curriculum. The growth of Cooper U also owes much to Kendra Shimmell, Managing Director of Cooper, who expanded its offerings beyond the core interaction design curriculum and created the popular Design Leadership course and UX Boot Camp. Today, Cooper offers training in customer experience strategy, product definition, UX design and research, brand strategy, and leadership development. Read More