UXmatters has published 5 articles on the topic Customer Experience Design.
No sane person wakes up in the morning thinking: Today, I want to be a poorer version of myself than I was yesterday! Whether we’re considering a baby taking its first steps, a student acing a test, or a person winning a championship, getting a promotion, or losing a few pounds, human beings are hardwired to aspire and improve. In all aspects of life, we are extremely motivated—consciously or unconsciously—to become better versions of ourselves. Each of us is motivated to become the better me.
Think about what you’re doing at this very moment. Reading this article could demonstrate the value you place on being an educated person—your desire to BE better. Perhaps you are reading this to learn something, so you can give a better presentation at work this week—DO better. You might be reading because you want to LOOK better and get recognition of your refined knowledge from your colleagues. Or maybe you are just lounging around the house, reading to relax, clear your mind, and enjoy yourself—in which case, your strongest motivation is to FEEL better. Read More
Building a SaaS (Software as a Service) business from the ground up can be challenging. Having spent a lot of time coming up with a unique idea that generates value for your customers, you want to see the business grow.
Growing a SaaS business is not an easy road to follow. Dozens of obscure SaaS startups never take off or fail during the early stages of their existence. To grow and sustain your SaaS business, you need to find a way to onboard new customers and keep their churn rate low.
In this article, I’ll describe five ways to hook users on your SaaS product. But first, you need to understand what a SaaS company is. Read More
Customer psychology refers to human behavior in regard to people’s buying habits, traditions, values, and preferences and plays a very important role in any business. Many companies are now leveraging customer psychology to improve user engagement. However, most businesses are still missing the essentials of customer psychology, which causes them to lose out on potential business opportunities.
Could companies lose customers over something as minor as the color of a button or the layout of text on their Web site? Yes! In this article, I’ll share a few principles of customer psychology that could help you improve your Web site's usability and customer experience and, as a result, increase user engagement. Redesigning their Web site to achieve better user engagement has benefited some of the industry’s best brands by attracting new customers and multiplying their return on investment (ROI). Read More