Mobile apps are endemic. So it’s no wonder that companies of all shapes and sizes—from one-person startups to monolithic enterprises—are building apps to engage their customers. They know that branded apps are a modern must-have for any business.
Yet mobile apps, like businesses, take different forms, too. They’re not one-size-fits-most solutions. That’s why it’s important for your team to understand two basic types of apps so you can streamline the overall Android or iOS app development and engineering process: the minimum viable product, or MVP, and the production-quality app. Read More
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People—whether clients, conference attendees, or just friends and coworkers—often ask me what my favorite phone is. I have always told everyone that, professionally, I have no opinion. I have a lot of devices and switch between them regularly—not because I am indecisive or must always have the newest and best thing, but so I can stay familiar with the variations between devices and operating systems. I need to understand how real people use digital products and services.
I don’t want to be unique in this. I think this is something every digital designer should do. It’s a crucial part of being aware of design trends and having a bit of empathy for all your users.
Not One Device or the Other, But All Devices
I’ve been making sure I keep up with mobile-device trends for a long time. I share this knowledge publicly, pulling out my phones to demonstrate points when I speak or showing my collection—an ad hoc shared lab—to local Meetup groups. I travel with a half dozen devices, and make a point of having a good representation of the current market. Nevertheless, in conversations with other speakers at a recent overseas conference, everyone was baffled about why I carried so many devices. Read More