Strategy: Mobile UX Strategy

In our current digital age, a marketing strategy is incomplete without a digital presence. No company can ignore the necessity of building a Web site. Many companies are now developing mobile apps as well.

One of the most important aspects of business involves taking your products and services to your customers, which means building an online presence. However, with so many different platforms available—especially with the growing popularity of smartphones—deciding where your business presence should be is an important decision.

The way in which consumers browse the Internet has changed considerably in recent years, with mobile devices now surpassing desktops for Internet usage. According to Statista, the average time Internet users spent online daily worldwide has decreased from 43 minutes on the desktop in 2011 to 32 minutes in 2021, with a steady reduction expected through 2022, and increased from 32 minutes on mobile in 2011 to 155 minutes in 2021. Read More

In this edition of Ask UXmatters—which is the first in a two-part series focusing on user experience design for mobile devices—our experts discuss

• designing for a wide range of devices with different screen sizes
• promoting your mobile application

Every month in Ask UXmatters our panel of UX experts answers our readers’ questions about various user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your questions to us at: [email protected].

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People—whether clients, conference attendees, or just friends and coworkers—often ask me what my favorite phone is. I have always told everyone that, professionally, I have no opinion. I have a lot of devices and switch between them regularly—not because I am indecisive or must always have the newest and best thing, but so I can stay familiar with the variations between devices and operating systems. I need to understand how real people use digital products and services.

I don’t want to be unique in this. I think this is something every digital designer should do. It’s a crucial part of being aware of design trends and having a bit of empathy for all your users.

Not One Device or the Other, But All Devices

I’ve been making sure I keep up with mobile-device trends for a long time. I share this knowledge publicly, pulling out my phones to demonstrate points when I speak or showing my collection—an ad hoc shared lab—to local Meetup groups. I travel with a half dozen devices, and make a point of having a good representation of the current market. Nevertheless, in conversations with other speakers at a recent overseas conference, everyone was baffled about why I carried so many devices. Read More