In both private and public sectors, people are realizing that design is a competitive advantage. Good design can have a huge impact on the customer experience and operational efficiency—not to mention the success of products and services. But what makes an effective design team? How do leading organizations maximize the impact they get from their investment in design?
To answer these questions, my company Clearleft recently ran a study during which we surveyed 400 designers in 37 different countries across six continents. We wanted to find out the current state of design and determine the conditions under which design can make maximal impact on an organization’s goals. Almost every industry sector is represented in the survey, including health, education, entertainment, travel, utilities, and government, as well as charities, private companies, and public organizations. Read More
This is a sample chapter from the 4th Edition of About Face: The Essentials of Interaction Design, by Alan Cooper, Robert Reimann, David Cronin, and Christopher Noessel.
Chapter 6: Creative Teamwork
In the Introduction to this book, we described the Goal-Directed method as consisting of three p’s: principles, patterns, and processes. However, there’s a fourth p worth mentioning—practices. This book mostly concerns itself with the first three, but in this chapter we’d like to share a few thoughts about the practice of Goal-Directed design and how design teams integrate into the larger product team. Read More
I recently transitioned from working as part of a mature UX Research team at a large Fortune-500 company to building a UX Research practice from the ground up at a small, but rapidly growing startup. It’s now been about two months since I joined the company, and I’ve already made some real progress.
In this article, I’ll describe the goals that I’ve focused on accomplishing and what I’ve done so far that has worked well. If you’ve accepted a job as a UX Research team of one or are excited about an amazing opportunity to establish a UX Research practice, but you’re not entirely sure where to start, I hope the seven tips I’ll share here will help you get off to a good start. Read More