Business: UX Teams

We discuss two topics in this column:

• using verbs as nouns in user interfaces
• UX roles in organizations

Ask UXmatters is here to answer your questions about user experience matters. If you want to read our experts’ responses to your questions in an upcoming edition of Ask UXmatters, please send your questions to: [email protected]. Read More

This is a sample chapter from the 4th Edition of About Face: The Essentials of Interaction Design, by Alan Cooper, Robert Reimann, David Cronin, and Christopher Noessel.

Chapter 6: Creative Teamwork

In the Introduction to this book, we described the Goal-Directed method as consisting of three p’s: principles, patterns, and processes. However, there’s a fourth p worth mentioning—practices. This book mostly concerns itself with the first three, but in this chapter we’d like to share a few thoughts about the practice of Goal-Directed design and how design teams integrate into the larger product team. Read More

In both private and public sectors, people are realizing that design is a competitive advantage. Good design can have a huge impact on the customer experience and operational efficiency—not to mention the success of products and services. But what makes an effective design team? How do leading organizations maximize the impact they get from their investment in design?

To answer these questions, my company Clearleft recently ran a study during which we surveyed 400 designers in 37 different countries across six continents. We wanted to find out the current state of design and determine the conditions under which design can make maximal impact on an organization’s goals. Almost every industry sector is represented in the survey, including health, education, entertainment, travel, utilities, and government, as well as charities, private companies, and public organizations. Read More