In both private and public sectors, people are realizing that design is a competitive advantage. Good design can have a huge impact on the customer experience and operational efficiency—not to mention the success of products and services. But what makes an effective design team? How do leading organizations maximize the impact they get from their investment in design?
To answer these questions, my company Clearleft recently ran a study during which we surveyed 400 designers in 37 different countries across six continents. We wanted to find out the current state of design and determine the conditions under which design can make maximal impact on an organization’s goals. Almost every industry sector is represented in the survey, including health, education, entertainment, travel, utilities, and government, as well as charities, private companies, and public organizations. Read More
I recently transitioned from working as part of a mature UX Research team at a large Fortune-500 company to building a UX Research practice from the ground up at a small, but rapidly growing startup. It’s now been about two months since I joined the company, and I’ve already made some real progress.
In this article, I’ll describe the goals that I’ve focused on accomplishing and what I’ve done so far that has worked well. If you’ve accepted a job as a UX Research team of one or are excited about an amazing opportunity to establish a UX Research practice, but you’re not entirely sure where to start, I hope the seven tips I’ll share here will help you get off to a good start. Read More
In this edition of Ask UXmatters, our expert panel discusses the challenges of creating a UX team within a large, established company and how to overcome them. These challenges differ somewhat depending on whether you’re creating a new UX team within an organization that has already adopted User Experience or you’re creating the first UX team within an organization that has been slow to adopt User Experience. Because the latter is more challenging, many of our experts have focused their advice on the overcoming the challenges of establishing User Experience within a large enterprise.
Our experts also consider some of the organizational challenges that confront UX teams within large enterprises that lack adequate UX resources. Addressing these challenges is largely a matter of adequate hiring and optimal organization. Read More